Methods, devices and systems for real-time instant presence with advertisement (RIPA)

• US 8,311,887 B2
• Filed: 05/29/2001
• Issued: 11/13/2012
• Est. Priority Date: 05/29/2001
• Status: Expired due to Fees

• Current Assignee: Fujitsu Limited
• Original Assignee: Fujitsu Limited
• Inventors: Tsou, I-Wen Winnie, Matsumoto, Hitoshi, Kido, Toshiharu
• Primary Examiner(s): Bekerman, Michael
• Application Number:
  US09/870,342
• Publication Number:
  US 20020184089A1
• Time in Patent Office: 4,186 Days
• Field of Search: 705/14.57, 705/14.58, 705/14.64
• US Class Current: 705/14.57
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 51/04 Real-time or near real-time messaging, e.g. instant messaging [IM]
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/51 Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/54 Presence management, e.g. monitoring or registration for receipt of user log-on information, or the connection status of the users
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04M 3/42365 Presence services providing information on the willingness to communicate or the ability to communicate in terms of media capability or network connectivity
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 4/23 for mobile advertising

Abstract

Methods, devices and systems for Real-time Instant Presence with Advertisement (RIPA) using an instant messaging topology with wireless technology to instantly setup and update of presence information of an instant messaging user. The invention provides location information of a business and other business information to a wireless instant messaging user/customer of the business, and obviates the need for the users/customer to manually enter presence information of the business. The invention further provides methods for promotion, advertising and network marketing of a business using presence information sent to instant messaging users and instantly propagated through instant messaging address lists.

Claims

1. A method of advertising comprising:

sending presence information, including physical location information of a business, to a visiting instant messaging user who visits said business and to one or more instant messaging users who list said visiting instant messaging user on an instant messaging address list, wherein said physical location information of said business that is sent to said visiting instant messaging user comprises one or more of the following;

an address, phone number, directions to said location, email address information of said business, and one or more links to Internet websites; and

displaying part of said presence information to said visiting instant messaging user and to said one or more instant messenger users;

wherein said part of said presence information includes a link to advertisements for said business.

2. The method of claim 1 wherein said business sends dynamic updates with additional promotions to said visiting instant messaging user and said one or more instant messaging users.

3. The method of claim 1 comprising the further step of linking said one or more instant messaging users to a website, wherein said users can subscribe to additional information about said business;

wherein said subscribing user receives said additional information regardless of whether said presence information of said visiting instant messaging user has been updated.