Search engine optimization

• US 8,312,022 B2
• Filed: 03/17/2009
• Issued: 11/13/2012
• Est. Priority Date: 03/21/2008
• Status: Active Grant

• Current Assignee: Cxense ASA
• Original Assignee: Ramp Holdings Incorporated (Clean Harbors Incorporated)
• Inventors: Wilde, Tom, Morton, Kyle D., Lobacheva, Yuliya, Zinovieva, Nina, Meteer, Marie
• Primary Examiner(s): Truong, Cam
• Application Number:
  US12/405,772
• Publication Number:
  US 20090240674A1
• Time in Patent Office: 1,337 Days
• Field of Search: 707/740, 707/803
• US Class Current: 707/740
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation

Abstract

Topic-centric, dynamically-created web pages are compiled from links to multimedia content elements. Keywords are identified within the content elements and used to identify a set of topics related to the content elements. A query string comprising the keywords is executed against the content elements and in response to a request to display information about a topic the query string associated with the topic is executed against the collection of multimedia content elements to identify content elements related to the topic. A dynamically-created web page is displayed that includes computer-executable links to the set of related multimedia content elements.

Claims

1. A computer-implemented method for producing web pages, the method comprising:

converting audio signals within a plurality of multimedia content elements into a text-searchable representation of the multimedia content elements, the multimedia content elements comprising video or audio;

creating, for each topic in subset of topics, a query string comprising tags associated with a set of the multimedia content elements, the query string associated with the topic;

creating a content catalog from the text-searchable representation of the multimedia content elements, wherein the creating the content catalog includes;

extracting keywords from the text-searchable representation and associating the keywords with respective multimedia content elements from which the keywords were extracted,

augmenting the extracted keywords with additional text and phrases related to one or more of the tags and the keywords and associating the additional text and phrases with the respective multimedia content elements, and

calculating relevancy scores for each multimedia content element of the plurality of the multimedia content elements based on confidence levels comprising a confidence that text-searchable index accurately represents the audio signals, a confidence that the tags accurately represent the text searchable index, and a confidence that the multimedia content elements match the tags in the query string;

executing a query against the content catalog using a topic listing to identify a subset of topics referenced in the multimedia content elements and, for a topic within the subset of topics, a set of the multimedia content elements related thereto; and

executing, in response to a request to display information about the topic within the subset of topics; and

producing dynamically-created web page in response the request to display information about the topic within the subset of topics, wherein the dynamically-created web page comprises links to the multimedia content elements having a minimum relevancy score, wherein the links to the multimedia content elements are ordered based on one or more of relevancy scores of the respective multimedia content elements and a date associated with each multimedia content element of the multimedia content elements.

2. The method of claim 1 wherein the multimedia content elements appear on multiple, unrelated websites.

3. The method of claim 1 further comprising creating a topic web page comprising a listing of the subset of topics wherein each element of the listing references a respective web page.

4. The method of claim 3 wherein the request to display information about the topic comprises a user-initiated selection of one of the subset of topics from the listing.

5. The method of claim 3 wherein the request to display information about the topic comprises a user-initiated search query comprising one of the subset of topics from the listing.

6. The method of claim 1 further comprising compiling the topic listing from query lists, sports rosters, and entertainment listings.

7. The method of claim 1 further comprising compiling the additional text and phrases from topic lists.

8. The method of claim 1 further comprising displaying a web page comprising computer-executable links to the set of related multimedia content elements.

9. The method of claim 8 wherein the web page is created prior to receiving the request to display information about the topic and the web page is recalled from cache upon receipt of the request.

10. The method of claim 9 further comprising updating the web page upon detection of a change in the multimedia content elements.

11. The method of claim 8 wherein the web page further comprises one or more of the tags, the keywords, and the additional text and phrases.

12. The method of claim 8 wherein the web page further comprises a contextual placement of one or more of the tags, the keywords, and the additional text and phrases within each of the related multimedia content elements.

13. A server for producing web pages, the server comprising:

a processor and memory, the memory comprising;

a term extraction module for;

converting audio signals within a plurality of multimedia content elements into a text-searchable representation of the multimedia content elements, the multimedia content elements comprising video or audio;

creating, for each topic in subset of topics, a query string comprising tags associated with a set of the multimedia content elements, the query string associated with the topic;

creating a content catalog from the text-searchable representation of the multimedia content elements, wherein the creating the content catalog includes;

extracting keywords from the text-searchable representation and associating the keywords with respective multimedia content elements from which the keywords were extracted,

augmenting the extracted keywords with additional text and phrases related to one or more of the tags and the keywords and associating the additional text and phrases with the respective multimedia content elements, and

calculating relevancy scores for each multimedia content element of the plurality of the multimedia content elements based on confidence levels comprising a confidence that text-searchable index accurately represents the audio signals, a confidence that the tags accurately represent the text searchable index, and a confidence that the multimedia content elements match the tags in the query string;

a query processing engine for;

executing a query against the content catalog using a topic listing to identify a subset of topics referenced in the multimedia content elements and, for a topic within the subset of topics, a set of the multimedia content elements related thereto; and

executing, in response to a request to display information about the topic within the subset of topics; and

producing dynamically-created web page in response the request to display information about the topic within the subset of topics, wherein the dynamically-created web page comprises links to the multimedia content elements having a minimum relevancy score, wherein the links to the multimedia content elements are ordered based on one or more of relevancy scores of the respective multimedia content elements and a date associated with each multimedia content element of the multimedia content elements.

14. The server of claim 13 further comprising a data storage module for storing at least one of the text-searchable representation of the multimedia content elements, the content catalog, the topic listing and the query strings.

15. The server of claim 13 wherein the memory further comprises a web page creation module for producing a web page comprising computer-executable links to the set of related multimedia content elements.

16. The server of claim 15 wherein the web page creation module creates the web page prior to receiving the request to display information about the topic and the web page is recalled from cache upon receipt of the request.

17. The server of claim 15 wherein the web page creation module updates the web page upon detection of a change in the multimedia content elements.

18. A non-transitory computer readable storage medium storing instructions that, when executed by a computer, cause the computer to perform a method for facilitating dynamic production of web pages in response to a search query, the method comprising:

converting audio signals within a plurality of multimedia content elements into a text-searchable representation of the multimedia content elements, the multimedia content elements comprising video or audio;

creating, for each topic in subset of topics, a query string comprising tags associated with a set of the multimedia content elements, the query string associated with the topic;

creating a content catalog from the text-searchable representation of the multimedia content elements, wherein the creating the content catalog includes;

extracting keywords from the text-searchable representation and associating the keywords with respective multimedia content elements from which the keywords were extracted,

augmenting the extracted keywords with additional text and phrases related to one or more of the tags and the keywords and associating the additional text and phrases with the respective multimedia content elements, and

calculating relevancy scores for each multimedia content element of the plurality of the multimedia content elements based on confidence levels comprising a confidence that text-searchable index accurately represents the audio signals, a confidence that the tags accurately represent the text searchable index, and a confidence that the multimedia content elements match the tags in the query string;

executing a query against the content catalog using a topic listing to identify a subset of topics referenced in the multimedia content elements and, for a topic within the subset of topics, a set of the multimedia content elements related thereto; and

executing, in response to a request to display information about the topic within the subset of topics; and

producing dynamically-created web page in response the request to display information about the topic within the subset of topics, wherein the dynamically-created web page comprises links to the multimedia content elements having a minimum relevancy score, wherein the links to the multimedia content elements are ordered based on one or more of relevancy scores of the respective multimedia content elements and a date associated with each multimedia content element of the multimedia content elements.

19. The non-transitory computer readable storage medium of claim 18 wherein the method further comprises compiling the multimedia content elements from multiple, unrelated websites.

20. The non-transitory computer readable storage medium of claim 18 wherein the method further comprises creating a topic web page comprising a listing of the subset of topics wherein each element of listing references a respective dynamically-created web page.

21. The non-transitory computer readable storage medium of claim 18 wherein the method further comprises augmenting the extracted keywords with additional text and phrases related to the extracted keywords and associate the additional text and phrases with the respective multimedia content elements.

22. The non-transitory computer readable storage medium of claim 18 wherein the method further comprises contextually displaying the keywords with the related multimedia content elements.

23. The non-transitory computer readable storage medium of claim 18 wherein the method further comprises calculating relevancy scores for each of the plurality of multimedia content elements based on a degree of match between the extracted keywords and each topic in the topic listing.

24. The non-transitory computer readable storage medium of claim 23 wherein the links to the multimedia content elements are ordered based on the relevancy scores of respective content elements.

25. The non-transitory computer readable storage medium of claim 18 wherein the method further comprises compiling the topic listing from query lists, sports rosters, and entertainment listings.

26. The non-transitory computer readable storage medium of claim 18 wherein the method further comprises compiling the additional text and phrases from topic lists.

27. The non-transitory computer readable storage medium of claim 18 wherein the method further comprises displaying a dynamically-created web page comprising computer-executable links to the set of related multimedia content elements.