Presenting media content to a plurality of remote viewing devices

• US 8,312,483 B2
• Filed: 06/03/2009
• Issued: 11/13/2012
• Est. Priority Date: 06/03/2008
• Status: Active Grant

• Current Assignee: Keith Barish
• Original Assignee: Keith Barish
• Inventors: Barish, Keith
• Primary Examiner(s): Ingvoldstad, Bennett
• Application Number:
  US12/477,548
• Publication Number:
  US 20090300670A1
• Time in Patent Office: 1,259 Days
• Field of Search: 725/23
• US Class Current: 725/23
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Methods and systems for processing and provisioning media content for display on a viewer device are provided. An example method may comprise accessing an advertisement database to obtain a plurality of advertisement media components. The advertisement media components may be provided by an advertisement provider that pays to have the advertisement media components accessible. An entertainment database may be accessed to obtain a plurality of entertainment media components, the plurality of entertainment media components being provided by an entertainment provider that receives payment to make the entertainment media components accessible. Thereafter, the entertainment media components may be interspersed between the advertisement media components to provide viewer media content. An award associated with the viewer media content may be selectively allocated and the media content is communicated to at least one viewer device for viewing. A notification may be sent to the viewer device when the award has been awarded.

Claims

1. A method comprising:

accessing an advertisement database to obtain a plurality of advertisement media components;

accessing an entertainment database to obtain a plurality of entertainment media components;

interspersing the entertainment media components between the advertisement media components to provide viewer media content;

communicating the viewer media content to a first user for viewing;

monitoring a request from the first user to share at least one advertisement media component or at least one entertainment media component with a second user;

selectively allocating an award associated with the shared media content when viewed by the second user;

receiving an apportionment factor from one of the first user or the second user the apportionment factor identifying how the award is to be apportioned between the first user and the second user; and

selectively apportioning the award between the first user and the second user based on the apportionment factor.

20. The method of claim 1, wherein the apportionment factor is a percentage.

21. The method of claim 1, further comprising:

causing a drop down menu to be displayed to the first user; and

monitoring user selection of the apportionment factor from a plurality of apportionment factors provided by the drop down menu.

2. A computer-implemented method for advertising, the method comprising:

hosting electronically a visual presentation that facilitates a playing of at least one from a plurality of advertising video works or a sequence of static images during a communication session with a first user;

receiving a first signal indicating to play one of the advertising video works or sequence of static images;

initiating presentation of a first advertising video work or sequence of static images in response to the first signal;

receiving one or more second signals representing that the first user is viewing or has completed viewing the first advertising video work or the sequence of static images;

monitoring a request from the first user to share the advertising video works or sequence of static images with a second user;

selectively allocating an award when the advertising video works or sequence of static images is viewed by the second user;

receiving an apportionment factor from one of the first user or the second user, the apportionment factor identifying how the award is to be apportioned between the first user and the second user; and

selectively apportioning the award between the first user and the second user based on the apportionment factor.

3. The method of claim 2, comprising one or more operations selected from the group consisting of:

operating the first electronic process to award, when one or more first criteria are met related to receiving the one or more second signals, one or more sweepstakes entries, and

operating the second electronic process to generate, when at least one second criteria relating to viewing is met, a notice of an award of a prize.

4. The method of claim 2, further comprising:

performing an electronic process to determine which one of advertising video works or a sequence of static images to play based on at least a number of times the person has logged in to the visual presentation site during a period; and

initiating presentation of the one advertising video work or a sequence of static images.

5. The method of claim 2, further comprising generating a rotation of advertising video works or a sequence of static images of different advertisers and beginning in the rotation at a different advertising video work or a sequence of static images at every log-in by the same viewer during a period.

6. The method of claim 2, further comprising generating and presenting or having presented visually or aurally a request to initiate at least one of the one or more second signals.

7. The method of claim 2, comprising receiving a plurality of first signals over a period of time, wherein each different first signal represents that the viewer is viewing one or more of the advertising video works or a sequence of static images at a different discrete time.

8. The method of claim 3, wherein the second electronic process is performed and a notice of an award of a prize is presented on the visual presentation site, and

presenting during the communication session an electronic method for accepting the prize;

and

facilitating award of the prize only if a signal is received within a period of time accepting the prize.

9. The method of claim 3, wherein the second criterion comprises a random award during a communication session with the person.

10. The method of claim 3, wherein the second criterion comprises a random award only after the presentation of an advertising video work or a sequence of static images.

11. The method of claim 2, further comprising:

receiving electronically a designation of a charity to receive the award; and

facilitating awarding of the award to the charity.

12. The method of claim 2, further comprising:

interspersing electronically or playing at the same time entertainment sessions with the advertising video works or a sequence of static images during a communication session presented to a viewer; and

providing electronically a control to allow the viewer to skip one or more of the advertising video works or a sequence of static images.

13. The method of claim 2, further comprising:

interspersing electronically or playing at the same time a particular entertainment session with the advertising video works or a sequence of static images during a communication session presented to a viewer;

determining a number of times that the particular entertainment session is played by the visual presentation site; and

calculating an award based on the number of times the particular entertainment video work is played.

14. The method of claim 2, further comprising:

presenting during the session information designating ownership of the award calculated for the one entertainment figure to a charity.

15. The method of claim 2, further comprising:

presenting a selectable list of advertising video subjects;

receiving a selection of one of the advertising video subjects on the selectable list; and

presenting one or more advertising video works or a sequence of static images on the visual presentation consistent with the received selection of the one advertising video subject.

16. The method of claim 2, further comprising:

obtaining information indicating one or more demographics of the viewer viewing the communication session; and

selecting at least some of the video works based on the one or more demographics of the viewer.

17. The method of claim 2, further comprising:

performing an electronic method during a communication session to allow a viewer to submit a rating for one of the advertising video works or a sequence of static images; and

receiving electronically rating information for the advertising video work or a sequence of static images.

18. The method of claim 2, further comprising:

accessing electronically a profile of the viewer;

obtaining from the profile an identification of at least one video work;

obtaining electronically at least one scene from the one video work identified; and

presenting the scene to the viewer during the communication session.

19. The method of claim 2, further comprising:

receiving a permission from one or more persons to allow direct communication between an advertiser and the respective person; and

facilitating that direct communication.

22. The method of claim 2, wherein the apportionment factor is a percentage.

23. The method of claim 2, further comprising:

causing a drop down menu to be displayed to the first user; and

monitoring user selection of the apportionment factor from a plurality of apportionment factors provided by the drop down menu.