Providing information in an image-based information retrieval system
First Claim
Patent Images
1. A method for providing information comprising:
- receiving, from a mobile device capable of generating digital photographs over a network of computers, a digital photograph obtained by the mobile device including an object for which an operator of the mobile telephone desires information;
receiving, from the mobile device over a network, location information from a global positioning system associated with the mobile device;
using object recognition techniques to match the object included in the digital photograph with a stored representation of the object;
identifying non-advertisement content related to the object based on an association between the identified non-advertisement content and the stored representation of the object;
identifying one or more advertisements related to the object; and
sending, over the network of computers to the mobile device, the identified non-advertisement content and one or more advertisements for presentation;
wherein identifying the non-advertisement content related to the object comprises identifying the non-advertisement content based on the association between the identified information and the stored representation of the object and the location information.
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Accused Products
Abstract
Techniques are described for providing information in an image-based information retrieval system. An image including an object is received from a mobile device over a network of computer. The object included the image is matched with a stored representation of the object. Information related to the object is identified based on an association between the identified information and the stored representation of the object. Presentation, over the network of computers on the mobile device, of the identified information is enabled.
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Citations
31 Claims
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1. A method for providing information comprising:
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receiving, from a mobile device capable of generating digital photographs over a network of computers, a digital photograph obtained by the mobile device including an object for which an operator of the mobile telephone desires information; receiving, from the mobile device over a network, location information from a global positioning system associated with the mobile device; using object recognition techniques to match the object included in the digital photograph with a stored representation of the object; identifying non-advertisement content related to the object based on an association between the identified non-advertisement content and the stored representation of the object; identifying one or more advertisements related to the object; and sending, over the network of computers to the mobile device, the identified non-advertisement content and one or more advertisements for presentation; wherein identifying the non-advertisement content related to the object comprises identifying the non-advertisement content based on the association between the identified information and the stored representation of the object and the location information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer system comprising instructions, that when executed by the computer system, cause the computer system to perform operations comprising:
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receiving, from a mobile device capable of generating digital photographs over a network of computers, a digital photograph obtained by the mobile device including an object; receiving, from the mobile device over a network, location information from a global positioning system associated with the mobile device using object recognition techniques to match the object included in the digital photograph with a stored representation of the object; identifying non-advertisement content related to the object based on an association between the identified non-advertisement content and the stored representation of the object and the location information; identifying one or more advertisements related to the object; and enabling presentation, over the network of computers on the mobile device, the identified non-advertisement content and one or more advertisements. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A computer system comprising:
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one or more processors configured to receive from a mobile device capable of generating digital photographs over a network of computers, an image obtained by the mobile device including an object and network location information from a global positioning system associated with the mobile device; one or more object recognition units configured to use object recognition techniques to match the object included in the digital photograph with a stored representation of the object; means for identifying non-advertisement content related to the object based on an association between the identified non-advertisement content and the stored representation of the object and the location information; means for identifying one or more advertisements related to the object; and a presentation device configured to enable presentation, over the network of computers on the mobile device, the identified non-advertisement content and one or more advertisements.
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17. A method for providing information comprising:
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receiving, from a mobile device capable of generating digital photographs over a network of computers, a digital photograph obtained by the mobile device including an object for which an operator of the mobile telephone desires information; using object recognition techniques to match the object included in the digital photograph with a stored representation of the object; identifying non-advertisement content related to the object based on an association between the identified non-advertisement content and the stored representation of the object; identifying one or more advertisements related to the object; and sending, over the network of computers to the mobile device, the identified non-advertisement content and one or more advertisements for presentation, wherein receiving the digital photograph comprises receiving a digital photograph of an item from a retail store that is also available from an online merchant; identifying the non-advertisement content related to the object comprises identifying search engine results related to the item; and identifying the one or more advertisements related to the object comprises identifying an advertisement from the online merchant related to the item. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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25. A computer system comprising instructions, that when executed by the computer system, cause the computer system to perform operations comprising:
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receiving, from a mobile device'"'"'capable of generating digital photographs over a network of computers, a digital photograph obtained by the mobile device including an object, the object comprising an item from a retail store that is also available from an online merchant; using object recognition techniques to match the object included in the digital photograph with a stored representation of the object; identifying non-advertisement content related to the object based on an association between the identified non-advertisement content and the stored representation of the object, the non-advertisement content including search engine results related to the item; identifying one or more advertisements related to the object including an advertisement from the online merchant related to the item; and enabling presentation, over the network of computers on the mobile device, the identified non-advertisement content and one or more advertisements. - View Dependent Claims (26, 27, 28, 29, 30, 31)
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Specification