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Providing information in an image-based information retrieval system

  • US 8,315,423 B1
  • Filed: 12/28/2007
  • Issued: 11/20/2012
  • Est. Priority Date: 12/28/2007
  • Status: Active Grant
First Claim
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1. A method for providing information comprising:

  • receiving, from a mobile device capable of generating digital photographs over a network of computers, a digital photograph obtained by the mobile device including an object for which an operator of the mobile telephone desires information;

    receiving, from the mobile device over a network, location information from a global positioning system associated with the mobile device;

    using object recognition techniques to match the object included in the digital photograph with a stored representation of the object;

    identifying non-advertisement content related to the object based on an association between the identified non-advertisement content and the stored representation of the object;

    identifying one or more advertisements related to the object; and

    sending, over the network of computers to the mobile device, the identified non-advertisement content and one or more advertisements for presentation;

    wherein identifying the non-advertisement content related to the object comprises identifying the non-advertisement content based on the association between the identified information and the stored representation of the object and the location information.

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