Organization for promotion management

• US 8,315,904 B2
• Filed: 07/24/2006
• Issued: 11/20/2012
• Est. Priority Date: 07/24/2006
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Black, Andre B., Cheung, David F., Kennedy, Ruby, Lee, Yuchun, Martin, Patrick
• Primary Examiner(s): SORKOWITZ, DANIEL M
• Application Number:
  US11/492,010
• Publication Number:
  US 20080033808A1
• Time in Patent Office: 2,311 Days
• Field of Search: 705/14.41, 705/14.42
• US Class Current: 705/14.42
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A computer implemented method for producing a promotion list for a promotion management campaign is described. The method includes assigning one or more promotion instances to the promotions list, and storing the promotion list in an electronic medium.

Claims

1. A computer implemented method comprising:

producing, by one or more computers, a promotion list for a promotion management campaign by;

generating, by one or more computers, a promotion instance from a promotion template;

receiving, by one or more computers executing marketing campaign software, a search query that includes one or more attributes of a promotion instance;

searching one or more data repositories for promotion instances having attributes corresponding to the attributes specified in the search query;

returning a list including one or more promotion instances having the attributes corresponding to the attributes specified in the search query;

receiving, by the one or more computers, a selection of one or more promotion instances, from the returned list, to be included in the promotion list;

assigning the selected promotion instances to the promotions list; and

storing the promotion list in an electronic medium.

2. The method of claim 1 wherein assigning the selected promotion instances to the promotions list comprises:

querying promotion instances to find one or more matching promotion instances having matching attributes to one or more of the promotion attributes; and

at runtime, adding the matching promotion instances to the promotions list.

3. The method of claim 1 wherein assigning the selected promotion instances to the promotions list comprises:

displaying the one or more promotion instances stored in the electronic medium in a searchable and browsable view; and

adding from the searchable and browsable view, one or more promotion instances to the promotions list.

4. The method of claim 2 further comprises:

limiting the matching promotion instances to an N number of promotions, wherein N is an integer.

5. The method of claim 2 further comprises:

sorting the matching promotion instances in one of an ascending or descending order based on one or more promotion attributes.

6. The method of claim 2 further comprises:

filtering the matching promotion instances to matching promotion instances located in one or more folders of the electronic medium.

7. The method of claim 1 further comprises:

assigning to the promotion list a security policy governing which users are allowed to interact with the promotion list.

8. The method of claim 1 wherein the promotion list includes promotion attributes, the promotion attributes comprising:

a promotion list name;

an icon; and

a promotion list description.

9. The method of claim 2 wherein a query comprises clauses including one or more of including a function, a variable, a promotion attribute connected by Boolean operators to match to one or more attributes of one or more promotions.

10. The method of claim 1 wherein the one or more promotion instances comprise a first promotion instance having at least one or more different promotion attributes or different promotion attribute values than a second promotion instance.

11. A computer program product residing on a computer readable medium comprises instructions for causing a computer to:

produce a promotion list for a promotion management campaign by comprising instructions for causing a computer to;

generate a promotion instance from a promotion template;

receive a search query that includes one or more attributes of a promotion instance;

search one or more data repositories for promotion instances having attributes corresponding to the attributes specified in the search query;

return a list including one or more promotion instances having the attributes corresponding to the attributes specified in the search query;

receive a selection of one or more promotion instances, from the returned list, to be included in the promotion list;

assign the selected promotion instances to the promotions list; and

store the promotion list in an electronic medium.

12. The computer program product of claim 11 wherein instructions that assign the selected promotion instances to the promotions list further comprise instructions for causing a computer to:

query promotion instances to find one or more matching promotion instances having matching attributes to one or more of the promotion attributes; and

at runtime, add the matching promotion instances to the promotions list.

13. The computer program product of claim 11 wherein instructions that assign the selected promotion instances to the promotions list further comprise instructions for causing a computer to:

display the one or more promotion instances stored in the electronic medium in a searchable and browsable view; and

add from the searchable and browsable view, one or more promotion instances to the promotions list.

14. The computer program product of claim 12 further comprises instructions for causing a computer to:

limit the matching promotion instances to an N number of promotions, wherein N is an integer.

15. The computer program product of claim 12 further comprises instructions for causing a computer to:

sort the matching promotion instances in one of an ascending or descending order based on one or more promotion attributes.

16. The computer program product of claim 12 further comprises instructions for causing a computer to:

filter the matching promotion instances to matching promotion instances located in one or more folders of the electronic medium.

17. The computer program product of claim 11 further comprises instructions for causing a computer to:

assign to the promotion list a security policy governing which users are allowed to interact with the promotion list.

18. The computer program product of claim 11 wherein the promotion list includes promotion attributes, the promotion attributes comprising:

a promotion list name;

an icon; and

a promotion list description.

19. The computer program product of claim 12 wherein a query comprises clauses including one or more of including a function, a variable, a promotion attribute connected by Boolean operators to match to one or more attributes of one or more promotions.

20. The computer program product of claim 11 wherein the one or more promotion instances comprise a first promotion instance having at least one or more different promotion attributes or different promotion attribute values than a second promotion instance.

21. An apparatus comprises:

a processor;

memory executing on one or more computers a computer program product comprising instructions for causing the processor to;

produce a promotion list for a promotion management campaign by;

generating a promotion instance from a promotion template;

receiving a search query that includes one or more attributes of a promotion instance;

searching one or more data repositories for promotion instances having attributes corresponding to the attributes specified in the search query;

returning a list including one or more promotion instances having the attributes corresponding to the attributes specified in the search query;

receiving a selection of one or more promotion instances, from the returned list, to be included in the promotion list;

assigning the selected promotion instances to the promotions list; and

storing the promotion list in an electronic medium.