Document scoring based on traffic associated with a document
First Claim
1. A method performed by one or more server devices, the method comprising:
- determining, by a processor of the one or more server devices, a rate of appearance, a rate of disappearance, or a rate of update of advertisements within a document over time;
determining, by a processor of the one or more server devices, a measure of quality of advertisers associated with the advertisements within the document, where determining the measure of quality of advertisers includes;
determining the measure of quality of the advertisers based on an amount of traffic to, or a measure of trustworthiness of, advertising documents referred to by the advertisements;
generating, by a processor of the one or more server devices, a score for the document based on;
the rate of appearance, the rate of disappearance, or the rate of update of the advertisements within the document over time, andthe measure of quality of the advertisers associated with the advertisements;
ranking, by a processor of the one or more server devices, the document with regard to at least one other document based on the score; and
presenting, by a processor of the one or more server devices and based on a search query, the document and the at least one other document, where the document and the at least one other document are presented in an order that is based on the ranking.
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Accused Products
Abstract
A system determines an extent to which advertisements are presented or updated within a document, a quality of an advertiser associated with an advertisement provided within the document, whether an advertisement in the document relates to an advertising document that has more than a threshold amount of traffic, and/or an extent to which an advertisement provided within the document generates user traffic to an advertising document related to the advertisement. The system generates a score for the document based, at least in part, on the extent to which advertisements are presented or updated within the document, the quality of the advertiser associated with the advertisement provided within the document, whether the advertisement relates to an advertising document that has more than the threshold amount of traffic, and/or the extent to which the advertisement generates user traffic to the advertising document. The system ranks the document with regard to at least one other document based, at least in part, on the score.
60 Citations
8 Claims
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1. A method performed by one or more server devices, the method comprising:
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determining, by a processor of the one or more server devices, a rate of appearance, a rate of disappearance, or a rate of update of advertisements within a document over time; determining, by a processor of the one or more server devices, a measure of quality of advertisers associated with the advertisements within the document, where determining the measure of quality of advertisers includes; determining the measure of quality of the advertisers based on an amount of traffic to, or a measure of trustworthiness of, advertising documents referred to by the advertisements; generating, by a processor of the one or more server devices, a score for the document based on; the rate of appearance, the rate of disappearance, or the rate of update of the advertisements within the document over time, and the measure of quality of the advertisers associated with the advertisements; ranking, by a processor of the one or more server devices, the document with regard to at least one other document based on the score; and presenting, by a processor of the one or more server devices and based on a search query, the document and the at least one other document, where the document and the at least one other document are presented in an order that is based on the ranking. - View Dependent Claims (2, 3)
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4. A system, comprising:
one or more server devices to; determine a rate of appearance, a rate of disappearance, or a rate of update of advertisements within a document over time; determine a measure of quality of advertisers associated with the advertisements within the document, where the measure of quality is based on; an amount of traffic to, or a measure of trustworthiness of, advertising documents referred to by the advertisements; generate a score for the document based on; the rate of appearance, the rate of disappearance, or the rate of update of the advertisements within the document over time, and the measure of quality of the advertisers associated with the advertisements; rank the document with regard to at least one other document based on the generated score; and present, based on a search query, the document and the at least one other document, where the document and the at least one other document are presented in an order that is based on the ranking. - View Dependent Claims (5)
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6. A computer-readable memory device comprising:
a plurality of instructions which, when executed by one or more processors, cause the one or more processors to; determine a rate of appearance, a rate of disappearance, or a rate of update of advertisements within a document over time; determine a measure of quality of advertisers associated with the advertisements within the document, where the measure of quality is based on; an amount of traffic to, or a measure of trustworthiness of, advertising documents referred to by the advertisements; generate a score for the document based on; the rate of appearance, the rate of disappearance, or the rate of update of the advertisements within the document over time, and the measure of quality of the advertisers associated with the advertisements; rank the document with regard to at least one other document based on the generated score; and present, based on a search query, the document and the at least one other document, where the document and the at least one other document are presented in an order that is based on the ranking. - View Dependent Claims (7, 8)
Specification