System and method for toy adoption and marketing
First Claim
1. A method for providing a virtual world presentation comprising the steps of:
- registering a first product on a website;
registering a user on the website and associating that user with a user ID;
responsive to registering the first product, displaying a virtual representation of the first product on said website;
associating said virtual representation of the first product with said user ID;
registering a second product on said website; and
responsive to registering the second product, generating specialized content on said website, said specialized content also being associated with said user ID together with said virtual representation of the first product which is also associated with said user id, whereinaccessing said website using said user ID provides access to both said virtual representation of the first product and said specialized content on said website.
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Accused Products
Abstract
A method for providing a virtual world presentation includes registering a first product on a computer system; registering a user on the computer system and associating that user with a user ID; responsive to registering the first product, displaying a virtual representation of the first product on the computer system; associating the virtual representation of the first product with the user ID; registering a second product on the computer system; and responsive to registering the second product, generating specialized content on the computer system. The specialized content is also associated with the user ID and may include a virtual representation of the second product. Accessing the computer system using the user ID provides access to both the virtual representation of the first product and the specialized content on the computer system.
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Citations
34 Claims
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1. A method for providing a virtual world presentation comprising the steps of:
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registering a first product on a website; registering a user on the website and associating that user with a user ID; responsive to registering the first product, displaying a virtual representation of the first product on said website; associating said virtual representation of the first product with said user ID; registering a second product on said website; and responsive to registering the second product, generating specialized content on said website, said specialized content also being associated with said user ID together with said virtual representation of the first product which is also associated with said user id, wherein accessing said website using said user ID provides access to both said virtual representation of the first product and said specialized content on said website. - View Dependent Claims (2, 5, 6, 7, 8)
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3. A method for providing a virtual world presentation comprising the steps of:
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registering a first product on a website; responsive to registering the first product, displaying a virtual representation of the first product on said website, said registering of the first product associating the virtual representation of the first product with a user ID; registering a second product on said website; and responsive to registering the second product, generating specialized content on said website;
associating said specialized content with said user ID together with said virtual representation of the first product which is also associated with said user id, wherein accessing said website using said user ID providesaccess to both said virtual representation of the first product and said specialized content on said website, wherein said specialized content includes a virtual representation of the second product, said method further comprising the step of, further responsive to said registering of one of the first product and the second product, granting access to a subset of restricted content on said website, wherein said subset of restricted content of said website interacts with one or both said virtual representation of the first product and said virtual representation of the second product via interactions with a user controlling an action of said one or both of said virtual representation of the first product and said virtual representation of the second product. - View Dependent Claims (4)
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9. A method for providing a virtual world presentation comprising the steps of:
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registering a first product on a website; registering a user on the website and associating that user with a user ID; responsive to registering the first product, displaying a virtual representation of the first product on said website, and associating said virtual representation of the first product with said user ID; registering a second product on said website; and responsive to registering the second product, granting access to a subset of restricted content on said website, and associating said subset of restricted content with said user ID together with said virtual representation of the first product, which is also associated with said user id, such that subsequent access to said website using said user ID provides access to both said virtual representation of the first product and said subset of restricted content, wherein prior to registering the second product, accessing said website using said user ID does not provide access to said restricted content. - View Dependent Claims (10, 11, 13)
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12. A method for providing a virtual world presentation comprising the steps of:
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registering a first product on a website; registering a user on the website and associating that user with a user ID; responsive to registering the first product, displaying a virtual representation of the first product on said website; associating said virtual representation of the first product with said user ID; registering a second product on said website; responsive to registering the second product, granting access to a subset of restricted content on said website, and associating said subset of restricted content with said user ID together with said virtual representation of the first product which is also associated with said user id; after said registering said second product, subsequent accessing said website using said user ID and automatically obtaining access to both said virtual representation of the first product and said subset of restricted content based on said access using said user ID, wherein prior to registering the second product, access to said website using said user ID does not provide access to said restricted content, further responsive to said registering of the first product, granting access to a first subset of restricted content on said website, said virtual representation of the first product interacting with said first subset of restricted content, with said first subset of restricted content also being associated with said user ID such that access to said website using said user ID provides access to said first subset of restricted content and said virtual representation of the first product to allow said interacting; and further responsive to said registering of the second product, displaying a virtual representation of the second product on said website, said virtual representation of the second product also being associated with said user ID, said virtual representation of the second product also interacting with said first subset of restricted content, such that access to said website using said user ID provides access to all of said first subset of restricted content, said virtual representation of the first product, and said virtual representation of the second product to allow said interactings.
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14. A method for providing a virtual world presentation comprising the steps of:
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registering a first product on a website; registering a user on the website and associating that user with a user ID; responsive to registering the first product, displaying a virtual representation of the first product on said website, associating said virtual representation of the first product with said user ID; further responsive to said registering of the first product, granting access to a first subset of restricted content on said website, said virtual representation of the first product interacting with said first subset of restricted content, with said first subset of restricted content also being associated with said user ID such that access to said website using said user ID provides access to said first subset of restricted content and said virtual representation of the first product to allow said interacting; registering a second product on said website; responsive to registering the second product, displaying a virtual representation of the second product on said website, said virtual representation of the second product also being associated with said user ID together with said virtual representation of the first product which is also associated with said user id, said first subset of restricted content also interacting with said virtual representation of the second product, such that subsequent access to said website using said user ID provides access to all of said first subset of restricted content, said virtual representation of the first product, and said virtual representation of the second product to allow said interactings. - View Dependent Claims (15, 16, 17)
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18. A method for providing a virtual world presentation comprising the steps of:
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registering a user on the website and associating that user with a user ID; registering a first product on said website by accepting a first registration code, wherein, during said registering of the first product, a successful registration verifies said first registration code; responsive to said successful registration of the first product, displaying a virtual representation of the first product on said website, said virtual representation of the first product being associated with said user ID; further responsive to said successful registration of the first product, granting access to a first subset of restricted content on said website, said first subset of restricted content interacting with said virtual representation of the first product, with said first subset of restricted content also being associated with said user ID such that subsequent access to said website using said user ID provides access to said first subset of restricted content and said virtual representation of the first product to allow said interacting without requiring subsequent acceptance of said first registration code; registering a second product on said website using a second registration code provided with the second product, wherein a successful registering of the second product verifies said second registration code; responsive to said successful registration of the second product, displaying a virtual representation of the second product on the website, said virtual representation of the second product also being associated with said user ID together with said virtual representation of the first product which is also associated with said user id, and further responsive to said successful registration of the second product, granting access to a second subset of restricted content on said website, said second subset of restricted content also being associated with said user ID such that subsequent access to said website using said user ID provides access to all of said first subset of restricted content, said second subset of restricted content, said virtual representation of the first product, and said virtual representation of the second product, all of said access to said first subset of restricted content, said access to said second subset of restricted content, said access to said virtual representation of the first product, and said access to said virtual representation of the second product being without requiring subsequent acceptance of said first or second registration codes, wherein prior to registering the second product, access to said website using said user ID does not provide access to said second subset of restricted content. - View Dependent Claims (19)
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20. A method for providing a virtual world presentation comprising the steps of:
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registering a user on the website and associating that user with a user ID; registering a first product on a website using a first registration code provided with the first product, wherein, during said registering of the first product, a successful registration verifies said first registration code; responsive to said successful registration of the first product, displaying a virtual representation of the first product on said website, said virtual representation of the first product being associated with a user ID; further responsive to said successful registration of the first product, granting access to a first subset of restricted content on said website, said first subset of restricted content interacting with said virtual representation of the first product, with said first subset of restricted content also being associated with said user ID such that subsequent access to said website using said user ID provides access to said first subset of restricted content and said virtual representation of the first product to allow said interacting without requiring another use of said first registration code subsequent to said successful registering of the first product; registering a second product on said website using a second registration code provided with the second product, wherein a successful registering of the second product verifies said second registration code; responsive to said successful registration of the second product, displaying a virtual representation of the second product on the website, said virtual representation of the second product also being associated with said user ID together with said virtual representation of the first product which is also associated with said user id, further responsive to said successful registration of the second product, granting access to a second subset of restricted content on said website, said second subset of restricted content interacting with one or more of said virtual representation of the first product, said virtual representation of the second product, and said first subset of restricted content, said second subset of restricted content also being associated with said user ID such that subsequent access to said website using said user ID provides access to all of said first subset of restricted content, said second subset of restricted content, said virtual representation of the first product, and said virtual representation of the second product to allow said interactings without requiring another use of said first or second registration codes subsequent to said successful registering of the first and second product. - View Dependent Claims (21, 22, 23)
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24. A method for providing a virtual world presentation comprising the steps of:
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registering a first product on a website using a first registration code provided with the first product, wherein, during said registering of the first product, a successful registration verifies said first registration code; responsive to said successful registration of the first product, displaying a virtual representation of the first product on said website, associating said virtual representation of the first product with a user ID; further responsive to said successful registration of the first product, granting access to a first subset of restricted content on said website, said first subset of restricted content interacting with said virtual representation of the first product, with said first subset of restricted content also being associated with said user ID such that access to said website using said user ID provides access to said first subset of restricted content and said virtual representation of the first product to allow said interacting; registering a second product on said website using a second registration code provided with the second product, wherein a successful registering of the second product verifies said second registration code; responsive to said successful registration of the second product, displaying a virtual representation of the second product on the website, said virtual representation of the second product also being associated with said user ID together with said virtual representation of the first product which is also associated with said user id, further responsive to said successful registration of the second product, granting access to a second subset of restricted content on said website, said second subset of restricted content interacting with one or more of said virtual representation of the first product, said virtual representation of the second product, and said first subset of restricted content, said second subset of restricted content also being associated with said user ID such that subsequent access to said website using said user ID provides access to all of said first subset of restricted content, said second subset of restricted content, said virtual representation of the first product, and said virtual representation of the second product to allow said interactings, wherein the first product is a toy, and wherein said virtual representation of the toy is a virtual image of the toy that can be animated by a user of the website who logged in using said user ID, and wherein the second product is an additional toy, and wherein said virtual representation of the additional toy is a virtual image of the additional toy that can also be animated by a user of the website who logged in using said user ID. - View Dependent Claims (25, 26)
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27. A method for providing a virtual world presentation comprising the steps of:
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registering a first product on a website; registering a user on the website and associating that user with a user ID; responsive to registering the first product, displaying a virtual representation of the first product on said website, said virtual representation of the first product being associated with said user ID; registering a second product on said website; responsive to registering the second product, displaying a virtual representation of the second product on said website, said virtual representation of the second product also being associated with said user ID together with said virtual representation of the first product which is also associated with said user id; and registering at least one additional product on said website; and responsive to registering the at least one additional product, displaying a virtual representation of the additional product on said website, said virtual representation of the at least one additional product also being associated with said user ID together with said virtual representations said first and second products, wherein said first, second, and said at least one additional products are all members of a collectable group of products, and wherein when logged in with the user ID on said website, the user can select among any of said virtual representations of said first, second, and said at least one additional products. - View Dependent Claims (28)
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29. A method for providing a virtual world presentation comprising the steps of:
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registering a first product on a computer system; registering a user on the computer system and associating that user with a user ID; responsive to registering the first product, displaying a virtual representation of the first product on said computer system; associating said virtual representation of the first product with said user ID; registering a second product on said computer system; and responsive to registering the second product, generating specialized content on said computer system, said specialized content also being associated with said user ID together with said virtual representation of the first product which is also associated with said user id, wherein accessing said computer system using said user ID provides access to both said virtual representation of the first product and said specialized content on said computer system. - View Dependent Claims (30)
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31. A method for providing a virtual world presentation comprising the steps of:
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providing a first product that is tangible, said first product being associated with a first access code that is human readable; accepting a manual entry of said first access code into a computer system; registering the first product on the computer system utilizing said first access code; registering a user on the computer system and associating that user with a user ID; responsive to registering the first product, displaying a virtual representation of the first product on said computer system; associating said virtual representation of the first product with said user ID; registering a second product on said computer system; responsive to registering the second product, generating specialized content on said computer system; and associating said specialized content with said user ID together with said virtual representation of the first product which is also associated with said user id, wherein accessing said computer system using said user ID provides access to both said virtual representation of the first product and said specialized content on said computer system. - View Dependent Claims (32, 33, 34)
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Specification