Advertisement providing system and an advertisement providing method

• US 8,321,266 B2
• Filed: 05/20/2010
• Issued: 11/27/2012
• Est. Priority Date: 01/05/2006
• Status: Active Grant

• Current Assignee: Hong-Goo Cho, Myoung Lee
• Original Assignee: Hong-Goo Cho, Myoung Lee
• Inventors: Cho, Hong-Goo
• Primary Examiner(s): Niquette, Robert
• Application Number:
  US12/784,079
• Publication Number:
  US 20100262485A1
• Time in Patent Office: 922 Days
• Field of Search: None
• US Class Current: 705/14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The present invention relates to an advertisement information providing system and an advertisement information providing method. According to the present invention, when a data addresser transmits data to a data addressee through a data transmitting server of a network service medium or when the data addressee receives data from the data addresser through a data receiving server of the network service medium, an advertisement matched with the field of interests of which the data addresser and the data addressee are the most interested is generated in real-time and the generated advertisement is transmitted to the data addresser or the data addressee.

Claims

1. A method of providing advertisement information, the method comprising:

(a-1) providing a processor that is connected to (i) a user information database that includes a plurality of advertisement categories and a plurality of priority rankings associated with the plurality of advertisement categories, (ii) an advertisement information database that includes a plurality of advertisement contents and (iii) a network service medium;

(a-2) using the processor to send a request for information about a data addresser to the user information database;

(a-3) using the processor to receive the information about the data addresser from the user information database in response to the request;

(b) using the processor to acquire, from the user information database, an advertisement category with the highest priority ranking that matches a field of interests of the data addresser and a contents type selected by the data addresser;

(c) using the processor to update a priority ranking of an advertisement category recorded in the user information database;

(d-1) using the processor to submit an inquiry to the advertisement information database based on the advertisement category with the highest priority ranking and the contents type selected by the data addresser; and

(d-2) using the processor to acquire, from the advertisement information database, advertisement contents with the highest priority ranking that match the advertisement category with the highest priority ranking,

wherein the request for information about the data addresser is sent to the user information database when the data addresser transmits data to a data addressee.

2. The method of claim 1, further comprising using the processor to:

(e) update a priority ranking of an advertisement contents that is stored in the advertisement information database and corresponds to the advertisement category with the highest priority ranking;

(f-1) link an advertisement ID and a user ID to the acquired advertisement contents with the highest priority ranking; and

(f-2) generate an advertisement.

3. The method of claim 2, further comprising using the processor to:

(g) transmit, to the data addresser, a confirmation message confirming completion of data transmission, the confirmation message including the advertisement, wherein the advertisement is compatible with a data structure of the network service medium.

4. The method of claim 2, wherein the step (e) comprises lowering a priority ranking of the advertisement contents currently with the highest priority to have the lowest priority ranking, and advancing priority rankings of advertisement contents that do not have the highest priority ranking.

5. The method of claim 1, wherein the step (b) comprises:

checking whether the data addresser is a permission user based on the information about the data addresser received from the user information database;

determining whether a number of daily transmissions to the data addresser exceeds a daily transmission limit when the data addresser is a permission user; and

acquiring the advertisement category with the highest priority ranking and the contents type selected by the data addresser from the user information database when the number of daily transmissions does not exceed the daily transmission limit,

wherein a permission user is a data addresser who permitted transmission of advertisement contents to the data addresser.

6. The method of claim 1, wherein the step (c) comprises lowering a priority ranking of the advertisement category with the highest priority to have the lowest priority ranking, and advancing priority rankings of advertisement categories that do not have the highest priority ranking.

13. The method of claim 1, wherein:

the advertisement contents are provided to the data addresser when the data is transmitted from the data addresser to the data addressee;

the data comprises (i) an electronic mail transmitted to the data addressee according to an electronic mail address assigned to the data addressee or (ii) a message transmitted to the data addressee according to a phone number assigned to the data addressee; and

the method further comprises using the processor to provide the advertisement contents with the highest priority ranking that match the advertisement category with the highest priority ranking to the data addresser by including the advertisement contents in an electronic mail or message that is transmitted to the data addresser.

14. The method of claim 13, wherein the data addresser receives the electronic mail that includes the advertisement contents after the data addresser transmits the data to the data addressee.

15. The method of claim 13, wherein the data addresser sender receives the message that includes the advertisement contents after the data addresser transmits the data to the data addressee.

16. The method of claim 15, wherein the message that includes the advertisement contents comprises a short message service (SMS) message.

7. A method of providing advertisement information, the method comprising:

(a-1) providing a processor that is connected to (i) a user information database that includes a plurality of advertisement categories and a plurality of priority rankings associated with the plurality of advertisement categories, (ii) an advertisement information database that includes a plurality of advertisement contents and (iii) a network service medium;

(a-2) usinq the processor to send a request for information about a data addressee to the user information database;

(a-3) using the processor to receive the information about the data addressee from the user information database;

(b) using the processor to check whether the data addressee is a permission user based on the received information about the data addressee;

(c) usinq the processor to acquire, from the user information database, an advertisement category with the highest priority ranking that matches a field of interests of the data addressee and a contents type selected by the data addressee when the data addressee is a permission user; and

(d-1) usinq the processor to submit an inquiry to the advertisement information database based on the advertisement category with the highest priority ranking and the contents type selected by the data addressee; and

(d-2) using the processor to acquire, from the advertisement information database, advertisement contents with the highest priority ranking that match the advertisement category with the highest priority ranking,

wherein the request for information about the data addressee is sent to the user information database when a data addresser transmits data to a data addressee; and

wherein a permission user is a data addressee who permitted transmission of advertisement contents to the data addressee.

8. The method of claim 7, further comprising using the processor to:

(e) update a priority ranking of an advertisement category recorded in the user information database; and

(f) update priority ranking of an advertisement contents that is stored in the advertisement information database and corresponds to the advertisement category with the highest priority ranking.

9. The method of claim 8, further comprising using the processor to:

(g-1) link an advertisement ID and a user ID to the acquired advertisement contents with the highest priority ranking;

(g-2) generate an advertisement;

(h) receive supplemental data to which the advertisement will be added from a data receiving server of the network service medium; and

(i) add the generated advertisement to the received supplemental data such that the supplemental data with the added advertisement is compatible with a data structure of the network service medium.

10. The method of claim 8, wherein the step (e) comprises lowering a priority ranking of the advertisement category with of the highest priority to have the lowest priority ranking, and advancing priority rankings of advertisement categories that do not have the highest priority ranking.

11. The method of claim 8, wherein the step (f) comprises lowering a priority ranking of the advertisement contents currently with the highest priority to have the lowest priority ranking, and advancing priority rankings of advertisement contents that do not have the highest priority ranking.

17. The method of claim 7, wherein:

the advertisement contents are provided to the data addressee when the data is transmitted from the data addresser to the data addressee;

the data comprises (i) an electronic mail transmitted to the data addressee according to an electronic mail address assigned to the data addressee or (ii) a message transmitted to the data addressee according to a phone number assigned to the data addressee; and

the method further comprises using the processor to provide the advertisement contents with the highest priority ranking that match the advertisement category with the highest plurality ranking to the data addressee by including the advertisement contents in the electronic mail or message that is transmitted to the data addressee.

18. The method of claim 17, wherein the electronic mail that is transmitted to the data addressee includes a message portion and an advertisement portion including the advertisement contents with the highest priority ranking that match the advertisement category with the highest plurality ranking.

19. The method of claim 17, wherein the message that is transmitted to the data addressee includes a message portion and an advertisement portion including the advertisement contents with the highest priority ranking that match the advertisement category with the highest plurality ranking.

20. The method of claim 19, wherein the message that includes the advertisement contents comprises a short message service (SMS) message.

12. The method of 7, wherein the step (c) comprises:

determining whether a number of daily advertisements received by the data addressee exceeds a daily limit of advertisements when the data addressee is a permission user; and

acquiring the advertisement category with the highest priority ranking and the selected contents type from the user information database when the number of daily advertisements does not exceed the daily limit.