Advertisement providing system and an advertisement providing method
First Claim
Patent Images
1. A method of providing advertisement information, the method comprising:
- (a-1) providing a processor that is connected to (i) a user information database that includes a plurality of advertisement categories and a plurality of priority rankings associated with the plurality of advertisement categories, (ii) an advertisement information database that includes a plurality of advertisement contents and (iii) a network service medium;
(a-2) using the processor to send a request for information about a data addresser to the user information database;
(a-3) using the processor to receive the information about the data addresser from the user information database in response to the request;
(b) using the processor to acquire, from the user information database, an advertisement category with the highest priority ranking that matches a field of interests of the data addresser and a contents type selected by the data addresser;
(c) using the processor to update a priority ranking of an advertisement category recorded in the user information database;
(d-1) using the processor to submit an inquiry to the advertisement information database based on the advertisement category with the highest priority ranking and the contents type selected by the data addresser; and
(d-2) using the processor to acquire, from the advertisement information database, advertisement contents with the highest priority ranking that match the advertisement category with the highest priority ranking,wherein the request for information about the data addresser is sent to the user information database when the data addresser transmits data to a data addressee.
0 Assignments
0 Petitions
Accused Products
Abstract
The present invention relates to an advertisement information providing system and an advertisement information providing method. According to the present invention, when a data addresser transmits data to a data addressee through a data transmitting server of a network service medium or when the data addressee receives data from the data addresser through a data receiving server of the network service medium, an advertisement matched with the field of interests of which the data addresser and the data addressee are the most interested is generated in real-time and the generated advertisement is transmitted to the data addresser or the data addressee.
23 Citations
20 Claims
-
1. A method of providing advertisement information, the method comprising:
-
(a-1) providing a processor that is connected to (i) a user information database that includes a plurality of advertisement categories and a plurality of priority rankings associated with the plurality of advertisement categories, (ii) an advertisement information database that includes a plurality of advertisement contents and (iii) a network service medium; (a-2) using the processor to send a request for information about a data addresser to the user information database; (a-3) using the processor to receive the information about the data addresser from the user information database in response to the request; (b) using the processor to acquire, from the user information database, an advertisement category with the highest priority ranking that matches a field of interests of the data addresser and a contents type selected by the data addresser; (c) using the processor to update a priority ranking of an advertisement category recorded in the user information database; (d-1) using the processor to submit an inquiry to the advertisement information database based on the advertisement category with the highest priority ranking and the contents type selected by the data addresser; and (d-2) using the processor to acquire, from the advertisement information database, advertisement contents with the highest priority ranking that match the advertisement category with the highest priority ranking, wherein the request for information about the data addresser is sent to the user information database when the data addresser transmits data to a data addressee. - View Dependent Claims (2, 3, 4, 5, 6, 13, 14, 15, 16)
-
-
7. A method of providing advertisement information, the method comprising:
-
(a-1) providing a processor that is connected to (i) a user information database that includes a plurality of advertisement categories and a plurality of priority rankings associated with the plurality of advertisement categories, (ii) an advertisement information database that includes a plurality of advertisement contents and (iii) a network service medium; (a-2) usinq the processor to send a request for information about a data addressee to the user information database; (a-3) using the processor to receive the information about the data addressee from the user information database; (b) using the processor to check whether the data addressee is a permission user based on the received information about the data addressee; (c) usinq the processor to acquire, from the user information database, an advertisement category with the highest priority ranking that matches a field of interests of the data addressee and a contents type selected by the data addressee when the data addressee is a permission user; and (d-1) usinq the processor to submit an inquiry to the advertisement information database based on the advertisement category with the highest priority ranking and the contents type selected by the data addressee; and (d-2) using the processor to acquire, from the advertisement information database, advertisement contents with the highest priority ranking that match the advertisement category with the highest priority ranking, wherein the request for information about the data addressee is sent to the user information database when a data addresser transmits data to a data addressee; and wherein a permission user is a data addressee who permitted transmission of advertisement contents to the data addressee. - View Dependent Claims (8, 9, 10, 11, 17, 18, 19, 20)
-
-
12. The method of 7, wherein the step (c) comprises:
-
determining whether a number of daily advertisements received by the data addressee exceeds a daily limit of advertisements when the data addressee is a permission user; and acquiring the advertisement category with the highest priority ranking and the selected contents type from the user information database when the number of daily advertisements does not exceed the daily limit.
-
Specification