Method, system and apparatus for targeting an offer
First Claim
Patent Images
1. A method, comprising:
- receiving at a server computer system from a user computer system at least one signal indicative of information associated with a user;
determining at the server computer system a value of a metric associated with said user based on said at least one signal indicative of information associated with said user;
verifying at the server computer system said value of said metric associated with said user;
selecting a first offer from a plurality of offers based at least in part on said value of said metric, each of said plurality of offers having a score associated with said value of said metric;
selecting a second offer from said plurality of offers based at least in part on said value of said metric, wherein said score of said second offer is lower than said score of said first offer;
transmitting from the server computer system at least one signal indicative of said selected first and second offers such that said first and second offers are simultaneously displayed to said user in a tiered fashion such that said first offer is displayed in a first tier and said second offer is displayed in a second tier, said signal including a first fulfillment path for responding to said first offer and a second fulfillment path for responding to said second offer;
storing a value of a metric in response to said user utilizing at least one of said first and second fulfillment paths; and
updating the score associated with at least one of the selected first and second offers in response to said user utilizing said fulfillment path.
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Abstract
A system, apparatus, means, computer code, and method may include receiving data indicative of information associated with a user, determining a value of a metric associated with the user based on the data indicative of information associated with the user, verifying that the value of the metric associated with the user is valid, selecting an offer from a plurality of offers where each of the offers has a score associated with the value of the metric, and providing data indicative of the selected offer.
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Citations
36 Claims
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1. A method, comprising:
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receiving at a server computer system from a user computer system at least one signal indicative of information associated with a user; determining at the server computer system a value of a metric associated with said user based on said at least one signal indicative of information associated with said user; verifying at the server computer system said value of said metric associated with said user; selecting a first offer from a plurality of offers based at least in part on said value of said metric, each of said plurality of offers having a score associated with said value of said metric; selecting a second offer from said plurality of offers based at least in part on said value of said metric, wherein said score of said second offer is lower than said score of said first offer; transmitting from the server computer system at least one signal indicative of said selected first and second offers such that said first and second offers are simultaneously displayed to said user in a tiered fashion such that said first offer is displayed in a first tier and said second offer is displayed in a second tier, said signal including a first fulfillment path for responding to said first offer and a second fulfillment path for responding to said second offer; storing a value of a metric in response to said user utilizing at least one of said first and second fulfillment paths; and updating the score associated with at least one of the selected first and second offers in response to said user utilizing said fulfillment path. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29)
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30. An article of manufacture comprising:
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a computer readable medium having stored thereon instructions which, when executed by a processor, cause said processor to; receive data indicative of information associated with a user; determine a value of a metric associated with said user based on said data indicative of information associated with said user; verify said value of said metric associated with said user; select a first offer from a plurality of offers based at least in part on said value of said metric, each of said plurality of offers having a score associated with said value of said metric; select a second offer from said plurality of offers based at least in part on said value of said metric, wherein said score of said second offer is lower than said score of said first offer; transmit at least one signal indicative of said selected first and second offers such that said first and second offers are simultaneously displayed to said user in a tiered fashion such that said first offer is displayed in a first tier and said second offer is displayed in a second tier, said signal including a first fulfillment path for responding to said first offer and a second fulfillment path for responding to said second offer; storing a value of a metric in response to said user utilizing at least one of said first and second fulfillment paths; and updating the score associated with at least one of the selected first and second offers in response to said user utilizing said fulfillment path. - View Dependent Claims (31, 32, 33, 34, 35)
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36. An offer targeting system, comprising:
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a processor;
a communication port coupled to said processor and adapted to communicate with a plurality of network devices; anda storage device coupled to said processor and storing instructions adapted to be executed by said processor to; receive data indicative of information associated with a user; determine a value of a metric associated with said user based on said data indicative of information associated with said user; verify said value of said metric associated with said user; select a first offer from a plurality of offers based at least in part on said value of said metric, each of said plurality of offers having a score associated with said value of said metric; select a second offer from said plurality of offers based at least in part on said value of said metric, wherein said score of said second offer is lower than said score of said first offer; transmit at least one signal indicative of said selected first and second offers such that said first and second offers are simultaneously displayed to said user in a tiered fashion such that said first offer is displayed in a first tier and said second offer is displayed in a second tier, said signal including a first fulfillment path for responding to said first offer and a second fulfillment path for responding to said second offer; storing a value of a metric in response to said user utilizing at least one of said first and second fulfillment paths; and updating the score associated with at least one of the selected first and second offers in response to said user utilizing said fulfillment path.
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Specification