×

Targeted advertisements based on user profiles and page profile

  • US 8,321,278 B2
  • Filed: 06/24/2004
  • Issued: 11/27/2012
  • Est. Priority Date: 09/30/2003
  • Status: Active Grant
First Claim
Patent Images

1. A computer implemented method comprising:

  • obtaining with a search engine a set of search results in response to a search query from a first user, wherein the first user has an associated first user profile, and the first user profile includes an aggregate performance statistic and data describing a plurality of first attributes, wherein the aggregate performance statistic is aggregated from information for two or more users that have user profiles including one of more of the first attributes;

    obtaining, for each of a plurality of advertisers, an initial price derived from the first attributes of the first user profile, wherein the initial price for an advertiser indicates how much the advertiser will pay for placement of one or more advertisements with search results provided in response to a query from a user associated with one or more attributes matching one or more of the plurality of first attributes;

    adjusting the initial price for each advertiser according to the aggregate performance statistic in the first user profile;

    selecting an advertiser from the plurality of advertisers, wherein the selected advertiser is the advertiser having a highest adjusted price, the highest adjusted price being higher than any other adjusted price for the plurality of advertisers;

    selecting an advertisement of the selected advertiser; and

    providing the set of search results in conjunction with the selected advertisement;

    wherein the obtaining the set of search results, obtaining the initial prices, adjusting the initial prices, selecting the advertiser, selecting the advertisement, and providing is performed by one or more computers.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×