Context based online advertising
First Claim
Patent Images
1. A method for managing online advertising, comprising:
- determining a mobile device characteristic based on a mobile device context of a mobile device;
determining a user characteristic based at least in part on a user context that includes natural language information based on a user interaction with a mobile device and sentiment information based on the user interaction with the mobile device, the sentiment information including a mood, emotional state or attitude of a user of the mobile device;
determining an advertisement based at least in part on the determined mobile device characteristic and the determined user characteristic;
determining a time, based at least in part on the mood, the emotional state or the attitude, at which the user is expected to desire, need, and/or be predisposed to have a positive response to the advertisement; and
selectively delivering the advertisement at the time to the user of the mobile device.
2 Assignments
0 Petitions
Accused Products
Abstract
A software and/or hardware facility for inferring user context and delivering advertisements, such as coupons, using natural language and/or sentiment analysis is disclosed. The facility may infer context information based on a user'"'"'s emotional state, attitude, needs, or intent from the user'"'"'s interaction with or through a mobile device. The facility may then determine whether it is appropriate to deliver an advertisement to the user and select an advertisement for delivery. The facility may also determine an appropriate expiration time and/or discount amount for the advertisement.
-
Citations
20 Claims
-
1. A method for managing online advertising, comprising:
-
determining a mobile device characteristic based on a mobile device context of a mobile device; determining a user characteristic based at least in part on a user context that includes natural language information based on a user interaction with a mobile device and sentiment information based on the user interaction with the mobile device, the sentiment information including a mood, emotional state or attitude of a user of the mobile device; determining an advertisement based at least in part on the determined mobile device characteristic and the determined user characteristic; determining a time, based at least in part on the mood, the emotional state or the attitude, at which the user is expected to desire, need, and/or be predisposed to have a positive response to the advertisement; and selectively delivering the advertisement at the time to the user of the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
-
-
12. A processor-readable storage memory containing instructions for executing operations for managing online advertising, the operations comprising:
determining a mobile device characteristic based on a mobile device context of a mobile device, including; determining ancillary information including at least one of a location of the mobile device, a speed of the mobile device, or a time at the mobile device; determining a user characteristic based on a user context that includes at least one of natural language information based on a user interaction with a mobile device or sentiment information based at least in part on the user interaction with the mobile device, the user characteristic including a mood, emotional state or attitude of a user of the mobile device; selecting an advertisement from multiple advertisements based on the determined mobile device characteristic and the determined user characteristic; determining a time, based at least in part on the mood, the emotional state or the attitude, at which the user is expected to desire, need, and/or be predisposed to have a positive response to the advertisement; selectively delivering the advertisement at the time to the mobile device; receiving user feedback including a response from a user of the mobile device corresponding to the selectively delivered advertisement; determining the advertisement effectiveness characteristic based on the received user feedback; and selectively delivering another advertisement based on the determined advertisement effectiveness. - View Dependent Claims (13, 14, 15, 16)
-
17. A computing system configured to manage online advertising, comprising:
-
a memory; a first module configured, when executed in the memory, to determine a mobile device characteristic based at least in part on a mobile device context of a mobile device; a second module configured, when executed in the memory, to determine a user characteristic of a user of the mobile device based at least in part on a user context that includes at least one of natural language information based at least in part on a user interaction with a mobile device or sentiment information based on the user interaction with the mobile device, the natural language information including at least one of speech transmitted or speech received by the mobile device during a telephonic conversation; and a third module configured, when executed in the memory, to selectively deliver an advertisement to the user at the mobile device and to the user at a client device that differs from the mobile device based at least in part on the determined mobile device characteristic and the determined user characteristic. - View Dependent Claims (18, 19, 20)
-
Specification