Applications of cluster analysis for cellular operators
First Claim
1. A method for creating a customized marketing plan for a subscriber in a cellular network having a current price plan, the method implemented by a computing device executing computer readable instructions causing the computing device to perform a plurality of steps comprising:
- defining, for a subscriber, a call pattern as a cluster profile, the call pattern comprising a plurality of call origin locations of the subscriber;
creating a plurality of travel pattern archetypes and associating a price plan archetype, respectively, with each of the travel pattern archetypes;
associating, based on the cluster profile, the subscriber with a travel pattern archetype from the plurality of travel plan archetypes, the travel pattern archetype having an associated price plan archetype;
comparing, for the subscriber, the current price plan with the associated price plan archetype; and
constructing a micro-marketing strategy for the subscriber based on the comparing.
2 Assignments
0 Petitions
Accused Products
Abstract
Subscriber travel behavior is defined using cellular call location data. The defined travel behavior is used to segment the customer population. In a further aspect of the disclosed principles, a method to consolidate numerous of price plans is disclosed wherein price plans are grouped using cluster analysis. In the context of this disclosure, the term “cluster analysis” encompasses a number of different algorithms and methods for grouping objects of similar kind into respective categories to thus organize observed data into meaningful structures. In this context, cluster analysis is a data analysis process for sorting different objects into groups in a way that the degree of association between two objects is maximal if they belong to the same group and minimal otherwise.
-
Citations
19 Claims
-
1. A method for creating a customized marketing plan for a subscriber in a cellular network having a current price plan, the method implemented by a computing device executing computer readable instructions causing the computing device to perform a plurality of steps comprising:
-
defining, for a subscriber, a call pattern as a cluster profile, the call pattern comprising a plurality of call origin locations of the subscriber; creating a plurality of travel pattern archetypes and associating a price plan archetype, respectively, with each of the travel pattern archetypes; associating, based on the cluster profile, the subscriber with a travel pattern archetype from the plurality of travel plan archetypes, the travel pattern archetype having an associated price plan archetype; comparing, for the subscriber, the current price plan with the associated price plan archetype; and constructing a micro-marketing strategy for the subscriber based on the comparing. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A computer-readable medium having thereon computer-executable instructions for creating a customized marketing plan for a subscriber in a cellular network having a current price plan, the computer-executable instructions comprising instructions for:
-
defining, for a subscriber, a call pattern as a cluster profile, the call pattern comprising a plurality of call origin locations of the subscriber; creating a plurality of travel pattern archetypes and associating a price plan archetype, respectively, with each of the travel pattern archetypes; associating, based on the cluster profile, the subscriber with a travel pattern archetype from the plurality of travel plan archetypes, the travel pattern archetype having an associated price plan archetype; comparing, for the subscriber, the current price plan with the associated price plan archetype; and constructing a micro-marketing strategy for the subscriber based on the comparing. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
-
Specification