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Personalized interactive network architecture

  • US 8,326,694 B2
  • Filed: 03/18/2011
  • Issued: 12/04/2012
  • Est. Priority Date: 11/15/1999
  • Status: Expired due to Term
First Claim
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1. A computer-implemented system for implementing a marketing campaign to targeted consumers, the system comprising:

  • a server including a computer processor, the server distributing customized packages of offers to a plurality of different consumer access devices, each of the customized packages including at least one personalized offer for targeted consumers;

    at least one first communications interface interfacing the server with multiple information/product/service providers, such that the server receives offer information provided by a plurality of different information/product/service providers for use in personalized offers;

    a personalization engine facilitating creation and distribution of the customized packages from the received offer information to the targeted consumers; and

    at least one second communications interface delivering customized packages of offers including offers from a plurality of different providers of information/products/services to consumers over a plurality of different types of delivery channels.

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