Method and system for associating one or more contents with an electronic page

• US 8,327,254 B2
• Filed: 11/02/2007
• Issued: 12/04/2012
• Est. Priority Date: 11/09/2006
• Status: Expired due to Fees

• Current Assignee: Wishfi Pte. Ltd
• Original Assignee: Wishfi Pte. Ltd
• Inventors: Chen, Shao-Chun, Chen, Kunlin, Okkonen, Harri
• Primary Examiner(s): Patel, Manglesh M
• Application Number:
  US11/934,087
• Publication Number:
  US 20100031136A1
• Time in Patent Office: 1,859 Days
• Field of Search: 715/205, 715/234, 715/235, 715/243, 715/208
• US Class Current: 715/208
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method and system for associating one or more contents with an electronic page. The method includes receiving a request for the electronic page from a user. The method further includes processing the request in a predefined manner. Thereafter, the method includes selecting one or more contents in response to processing the request. Further, the method includes rendering one or more contents along with the electronic page in a predetermined format.

Claims

1. A method for associating at least one content with an electronic page requested by a user, the method comprising:

processing a request for the electronic page using a network routing device, the processing including;

retrieving data associated with the electronic page;

embedding by the network routing device at least one script in the electronic page, the at least one script corresponding to the at least one content and including a first Universal Resource Locator (URL);

wherein the at least one script including the first URL in the electronic page is configured based upon a user profile corresponding to a user requesting the electronic page;

executing the electronic page request such that the data associated with the electronic page includes the at least one script, the executing including replacing the first URL with a second encrypted URL corresponding to the electronic page; and

wherein the at least one script is configured to deliver the at least one content by splitting a browser into at least two frames comprising a first frame and a second frame, the first frame displaying the at least one content of the second encrypted URL and the second frame displaying the electronic page requested by the user.

2. The method of claim 1, wherein the user profile comprises at least one of an age, gender, a set content preferences and language.

3. The method of claim 1 further comprising performing a predefined action if the at least one script is blocked for a predetermined time interval.

4. The method of claim 3, wherein the predefined action comprises at least one of:

interrupting at least one service for a user; and

redirecting the user to a predefined electronic page.

5. The method of claim 4, wherein the user is redirected to the predefined electronic page in response to interrupting a service for the user.

6. The method of claim 1, wherein a content belonging to the at least one script is an advertisement.

7. The method of claim 1, wherein a content belonging to the at least one script is a toolbar.

8. The method of claim 1, wherein the at least one script is configured to deliver the content in at least one of an in-page rendering of the at least one content, an off-page rendering of the at least one content, or a frame-based rendering of the at least one content.

9. A network routing device comprising:

a transceiver; and

a processor, adaptively coupled to the transceiver and configured to;

process a request for associating at least one content with an electronic page, the request placed by a user using an electronic device in communication with the transceiver of the network routing device, the process including;

retrieving data associated with the electronic page;

embedding by the network routing device at least one script in the electronic page, the at least one script corresponding to the at least one content and including a first Universal Resource Locator (URL);

wherein the at least one script including the first URL in the electronic page is configured based upon a user profile corresponding to the user requesting the electronic page;

executing the electronic page request such that the data associated with the electronic page includes the at least one script, the executing including replacing the first URL with a second encrypted URL corresponding to the electronic page; and

wherein the at least one script is configured to deliver the at least one content by splitting a browser into at least two frames comprising a first frame and a second frame, the first frame displaying the at least one content of the second encrypted URL and the second frame displaying the electronic page requested by the user.

10. The network routing device of claim 9, wherein the electronic device comprises one of a mobile device, a Personal Digital Access (PDA), a router, a computing device, an access point and a set top box.

11. A system for associating at least one content with an electronic page requested by a user using an electronic device, the system comprising:

a network routing device in communication with the electronic device, the network routing device retrieving data associated with the electronic page requested by the user and the network routing device comprising;

an embedding module for embedding at least one script in the electronic page requested, the at least one script corresponding to the at least one content and including a first Universal Resource Locator (URL);

wherein the at least one script including the first URL in the electronic page is configured based upon a user profile corresponding to the user requesting the electronic page;

an executing module for executing the electronic page requested by the user such that the data associated with the electronic page includes the at least one script, the executing including replacing the first URL with a second encrypted URL corresponding to the electronic page;

a rendering module for rendering the at least one content along with the electronic page requested by the user in a predetermined format; and

wherein the at least one script is configured to deliver the at least one content by splitting a browser into at least two frames comprising a first frame and a second frame, the first frame displaying the at least one content of the second encrypted URL and the second frame displaying the electronic page requested by the user.

12. The system of claim 11 further comprising a redirecting module for redirecting a user to a predefined electronic page when the at least one script is blocked for a predetermined time interval.

13. The system of claim 11 further comprising a storing module for storing the at least one script.

14. A computer program product comprising a non-transitory computer usable medium having a computer readable program code embodied therein for associating at least one content along with an electronic page, the computer program code performing:

processing a request for the electronic page using a network routing device, the processing including;

retrieving data associated with the electronic page;

embedding by the network routing device at least one script in the electronic page, the at least one script corresponding to the at least one content and including a first Universal Resource Locator (URL);

wherein the at least one script including a first URL in the electronic page is configured based upon a user profile corresponding to a user requesting the electronic page;

executing the electronic page request such that the data associated with the electronic page includes the at least one script, the executing including replacing the first URL with a second encrypted URL corresponding to the electronic page; and

wherein the at least one script is configured to deliver the at least one content by splitting a browser into at least two frames comprising a first frame and a second frame, the first frame displaying the at least one content of the second encrypted URL and the second frame displaying the electronic page requested by the user.