Method and system for scheduling online content delivery
DCFirst Claim
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1. A method of scheduling delivery of multiple items of content selectively to a plurality of online users, comprising:
- determining expected values relating to each user being online to access information over the Internet during a given time period;
generating an ordered list of the items of content to be selectively delivered to the users based on the expected values, said ordered list being prioritized to meet delivery requirements associated with said items of content; and
generating an individual list of items of content to be delivered to each user based on the ordered list, wherein said individual list is dynamically generated for each user on user login.
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Abstract
A method and system to schedule delivery of items of content selectively to online users are described. Expected values relating to each user being online is determined during a given time period. An ordered list of the items of content to be selectively delivered to the users is generated based on the expected values. The ordered list may be prioritized to meet delivery requirements associated with the items of content.
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Citations
56 Claims
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1. A method of scheduling delivery of multiple items of content selectively to a plurality of online users, comprising:
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determining expected values relating to each user being online to access information over the Internet during a given time period; generating an ordered list of the items of content to be selectively delivered to the users based on the expected values, said ordered list being prioritized to meet delivery requirements associated with said items of content; and generating an individual list of items of content to be delivered to each user based on the ordered list, wherein said individual list is dynamically generated for each user on user login. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method for scheduling delivery of multiple advertisements selectively to a plurality of Web users, each advertisement being associated with a delivery contract, the method comprising:
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determining expected values including probability data relating to each user being online to access information over the Internet during a given time period; based on the probability data and known prior advertisement deliveries to users, generating an ordered master list of advertisements to be selectively delivered to the users, said list being prioritized to generally fulfill said contracts; and generating an individual list of advertisements to be delivered to each user on user login, said individual list specifying advertisements that said user is eligible to receive based on user profile data and in an order in accordance with said ordered master list. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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35. A computer system for scheduling delivery of multiple items of content selectively to a plurality of online users, the computer system comprising:
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a memory for storing a program; and a processor operative with the program to; (a) determine expected values relating to each user being online to access information over the Internet during a given time period; (b) generate an ordered list of the items of content to be selectively delivered to the users based on the expected values, said ordered list being prioritized to meet delivery requirements associated with said items of content; and (c) generate an individual list of items of content to be delivered to each user based on the ordered list, wherein said individual list is dynamically generated for each user on user login.
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36. A system for scheduling and delivering multiple items of content selectively to a plurality of online users, each item of content being associated with a delivery contract, the system comprising:
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a central computer for determining data relating to a probability of a given user being online to access information over the Internet during a given time period, and generating an ordered master list of items of content to be delivered based on the probability data and known prior deliveries of items of content to users, said ordered master list being prioritized to enhance fulfillment of said contracts; and a plurality of local computers linked to said central computer, each local computer generating an individual schedule for each of a set of users logging on to said computer on user login, said schedule comprising an individual list of selected items of content to be delivered to said user in accordance with said ordered master list, said selected items of content comprising content for which the user is eligible to receive based on user profile or preference data. - View Dependent Claims (37, 38)
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39. A method of scheduling and delivering multiple items of content selectively to a plurality of online users, the method comprising:
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determining expected values relating to each user being online to access information over the Internet during a given time period; generating an ordered master list of the items of content to be selectively delivered to the users based on the expected values, said ordered master list being prioritized to meet delivery requirements associated with said items of content; dynamically generating an individual list of items of content to be delivered to each user on user login, said individual list specifying items of content that said user is eligible to receive based on user profile data and in an order in accordance with said ordered master list; and delivering to each logged on user items of content specified in the user'"'"'s individual list. - View Dependent Claims (40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52)
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53. A method of scheduling delivery of multiple items of content selectively to a plurality of online users, the method comprising:
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receiving an ordered master list of the items of content to be selectively delivered to the users based on expected values relating to each of the plurality of online users, said ordered master list being prioritized to meet delivery requirements associated with said items of content; and for each user on user login to the Internet, dynamically generating an individual list of items of content to be delivered to the user, said individual list specifying items of content that the user is eligible to receive based on user profile data and in an order in accordance with said ordered master list. - View Dependent Claims (54, 55, 56)
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Specification