Providing actionable insights based on physiological responses from viewers of media
First Claim
1. A system comprising:
- an analyzer to analyze brain wave data gathered from a viewer exposed to a media instance to determine a first energy of a first frequency band at a first time, a second energy of a second frequency band at the first time, a third energy of the first frequency band at a second time and a fourth energy of the second frequency band at the second time;
a calculator to calculate a first difference between the first energy and the second energy and to calculate a second difference between the third energy and the fourth energy;
a processor to;
generate a first output signal based on the first difference, the first output signal representative of a first emotional state of the viewer,generate a second output signal based on the second difference, the second output signal representative of a second emotional state of the viewer, andgenerate a third output signal indicative of a success or a failure of the media instance, wherein a positive change between the first emotional state and the second emotional state are indicative of a successful media instance.
12 Assignments
0 Petitions
Accused Products
Abstract
Embodiments are described that enable remote and interactive access, navigation, and analysis of reactions from viewers to a media instance. The reactions include physiological responses, survey results, verbatim feedback, event-based metadata, and derived statistics for indicators of success and failure from the viewers. The reactions are aggregated, and an interface enables remote access and navigation of the media instance, aggregated physiological responses synchronized with the media instance, survey results, and/or verbatim feedback related to the media instance. This enables users to interactively divide, dissect, parse, and analyze the reactions as they prefer. This automation provides an automated process enabling non-experts to understand complex physiological data, and to organize presentation of complex data according to their needs so as to present conclusions as appropriate to the media instance.
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Citations
38 Claims
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1. A system comprising:
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an analyzer to analyze brain wave data gathered from a viewer exposed to a media instance to determine a first energy of a first frequency band at a first time, a second energy of a second frequency band at the first time, a third energy of the first frequency band at a second time and a fourth energy of the second frequency band at the second time; a calculator to calculate a first difference between the first energy and the second energy and to calculate a second difference between the third energy and the fourth energy; a processor to; generate a first output signal based on the first difference, the first output signal representative of a first emotional state of the viewer, generate a second output signal based on the second difference, the second output signal representative of a second emotional state of the viewer, and generate a third output signal indicative of a success or a failure of the media instance, wherein a positive change between the first emotional state and the second emotional state are indicative of a successful media instance. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method comprising:
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analyzing brain wave data gathered from a viewer exposed to a media instance to determine a first energy of a first frequency band at a first time, a second energy of a second frequency band at the first time, a third energy of the first frequency band at a second time and a fourth energy of the second frequency band at the second time; calculating a first difference between the first energy and the second energy; calculating a second difference between the third energy and the fourth energy; and using a processor to; generate a first output signal based on the first difference, the first output signal representative of a first emotional state of the viewer, generate a second output signal based on the second difference, the second output signal representative of a second emotional state of the viewer, and generate a third output signal indicative of a success or a failure of the media instance, wherein a positive change between the first emotional state and the second emotional state are indicative of a successful media instance. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A tangible machine readable storage medium, wherein the medium is not a signal, the medium comprising instructions that, when executed, cause a machine to at least:
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analyze brain wave data gathered from a viewer exposed to a media instance to determine a first energy of a first frequency band at a first time, a second energy of a second frequency band at the first time, a third energy of the first frequency band at a second time and a fourth energy of the second frequency band at the second time; calculate a first difference between the first energy and the second energy; calculate a second difference between the third energy and the fourth energy; generate a first output signal based on the first difference, the first output signal representative of a first emotional state of the viewer; generate a second output signal based on the second difference, the second output signal representative of a second emotional state of the viewer; and generate a third output signal indicative of a success or a failure of the media instance, wherein a positive change between the first emotional state and the second emotional state are indicative of a successful media instance. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38)
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Specification