System and method for content delivery with multiple embedded messages
First Claim
Patent Images
1. A method comprising the steps of:
- obtaining, by an operator of a content network, from an external programming source, a digital video program, said program including;
(i) at least one broadcast segmentation message, inserted therein by said external programming source, specifying at least one location for at least one broadcast advertisement, and (ii) at least one time-shifted segmentation message, of a different type than said broadcast segmentation message, inserted therein by said external programming source, specifying at least one location for at least one time-shifted advertisement;
said operator of said content network broadcasting said program with at least one broadcast advertisement in accordance with said at least one broadcast segmentation message, while ignoring said at least one time-shifted segmentation message; and
said operator of said content network making said program available to a subscriber at a time after said broadcasting, with at least one time-shifted advertisement in accordance with said at least one time-shifted segmentation message, while ignoring said at least one broadcast segmentation message.
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Abstract
A digital video program is obtained. The program includes: (i) at least one broadcast segmentation message specifying at least one location for at least one broadcast advertisement, and (ii) at least one time-shifted segmentation message specifying at least one location for at least one time-shifted advertisement. The program is broadcast with at least one broadcast advertisement in accordance with the at least one broadcast segmentation message, and is made available to a subscriber at a time after the broadcasting, with at least one time-shifted advertisement in accordance with the at least one time-shifted segmentation message.
98 Citations
26 Claims
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1. A method comprising the steps of:
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obtaining, by an operator of a content network, from an external programming source, a digital video program, said program including;
(i) at least one broadcast segmentation message, inserted therein by said external programming source, specifying at least one location for at least one broadcast advertisement, and (ii) at least one time-shifted segmentation message, of a different type than said broadcast segmentation message, inserted therein by said external programming source, specifying at least one location for at least one time-shifted advertisement;said operator of said content network broadcasting said program with at least one broadcast advertisement in accordance with said at least one broadcast segmentation message, while ignoring said at least one time-shifted segmentation message; and said operator of said content network making said program available to a subscriber at a time after said broadcasting, with at least one time-shifted advertisement in accordance with said at least one time-shifted segmentation message, while ignoring said at least one broadcast segmentation message. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A method comprising the steps of:
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embedding, in a digital video program, by a programming source external to a content network, at least one broadcast segmentation message specifying at least one location for at least one broadcast advertisement, said at least one broadcast segmentation message specifying that it is to be given effect by an operator of a content network during broadcast of said digital video program and ignored when said digital video program is to be made available to a subscriber of said content network after said broadcast; embedding, in said digital video program, by said programming source external to said content network, at least one time-shifted segmentation message specifying at least one location for at least one time-shifted advertisement, said at least one time-shifted segmentation message being of a different type than said broadcast segmentation message, said type specifying that said at least one time-shifted segmentation message is to be ignored by said operator of said content network during said broadcast of said digital video program and given effect when said digital video program is to be made available to said subscriber of said content network after said broadcast; and sending said digital video program, from said programming source external to said content network, with both; (i) said at least one broadcast segmentation message specifying said at least one location for said at least one broadcast advertisement, and (ii) said at least one time-shifted segmentation message specifying said at least one location for said at least one time-shifted advertisement, embedded therein, to said operator of said content network.
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23. A system comprising:
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a memory; and at least one processor, coupled to said memory, and operative to; obtain, at a facility of an operator of a content network, from an external programming source, a digital video program, said program including;
(i) at least one broadcast segmentation message, inserted therein by said external programming source, specifying at least one location for at least one broadcast advertisement, and (ii) at least one time-shifted segmentation message, of a different type than said broadcast segmentation message, inserted therein by said external programming source, specifying at least one location for at least one time-shifted advertisement;broadcast said program, from said facility of said operator of said content network, over said content network, with at least one broadcast advertisement in accordance with said at least one broadcast segmentation message, while ignoring said at least one time-shifted segmentation message; and make said program available to a subscriber at a time after said broadcasting, from said facility of said operator of said content network, over said content network, with at least one time-shifted advertisement in accordance with said at least one time-shifted segmentation message, while ignoring said at least one broadcast segmentation message.
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24. A system comprising:
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a memory; and at least one processor, coupled to said memory, and operative to; embed, in a digital video program, at a program source external to a content network, at least one broadcast segmentation message specifying at least one location for at least one broadcast advertisement, said at least one broadcast segmentation message specifying that it is to be given effect by an operator of a content network during broadcast of said digital video program and ignored when said digital video program is to be made available to a subscriber of said content network after said broadcast; embed, in said digital video program, at said program source external to said content network, at least one time-shifted segmentation message specifying at least one location for at least one time-shifted advertisement, said at least one time-shifted segmentation message being of a different type than said broadcast segmentation message, said type specifying that said at least one time-shifted segmentation message is to be ignored by said operator of said content network during said broadcast of said digital video program and given effect when said digital video program is to be made available to said subscriber of said content network after said broadcast; and send said digital video program, from said programming source external to said content network, with both; (i) said at least one broadcast segmentation message specifying said at least one location for said at least one broadcast advertisement, and (ii) said at least one time-shifted segmentation message specifying said at least one location for said at least one time-shifted advertisement, embedded therein, to said operator of said content network.
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25. A system comprising:
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means for obtaining, by an operator of a content network, from an external programming source, a digital video program, said program including;
(i) at least one broadcast segmentation message, inserted therein by said external programming source, specifying at least one location for at least one broadcast advertisement, and (ii) at least one time-shifted segmentation message, of a different type than said broadcast segmentation message, inserted therein by said external programming source, specifying at least one location for at least one time-shifted advertisement;means for said operator of said content network broadcasting said program with at least one broadcast advertisement in accordance with said at least one broadcast segmentation message, while ignoring said at least one time-shifted segmentation message; and means for said operator of said content network making said program available to a subscriber at a time after said broadcasting, with at least one time-shifted advertisement in accordance with said at least one time-shifted segmentation message, while ignoring said at least one broadcast segmentation message; wherein each of said means comprise at least one of; a hardware module; and a software module, tangibly embodied in a non-transitory manner on a tangible, computer-readable, recordable storage medium, and executing on at least one hardware processor.
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26. A system comprising:
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means for embedding, in a digital video program, by a programming source external to a content network, at least one broadcast segmentation message specifying at least one location for at least one broadcast advertisement, said at least one broadcast segmentation message specifying that it is to be given effect by an operator of a content network during broadcast of said digital video program and ignored when said digital video program is to be made available to a subscriber of said content network after said broadcast; means for embedding, in said digital video program, by said programming source external to said content network, at least one time-shifted segmentation message specifying at least one location for at least one time-shifted advertisement, said at least one time-shifted segmentation message being of a different type than said broadcast segmentation message, said type specifying that said at least one time-shifted segmentation message is to be ignored by said operator of said content network during said broadcast of said digital video program and given effect when said digital video program is to be made available to said subscriber of said content network after said broadcast; and means for sending said digital video program, from said programming source external to said content network, with both; (i) said at least one broadcast segmentation message specifying said at least one location for said at least one broadcast advertisement, and (ii) said at least one time-shifted segmentation message specifying said at least one location for said at least one time-shifted advertisement, embedded therein, to said operator of said content network; wherein each of said means comprise at least one of; a hardware module; and a software module, tangibly embodied in a non-transitory manner on a tangible, computer-readable, recordable storage medium, and executing on at least one hardware processor.
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Specification