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Method and system for providing location targeted advertisements

  • US 8,335,524 B2
  • Filed: 04/29/2011
  • Issued: 12/18/2012
  • Est. Priority Date: 04/29/2011
  • Status: Active Grant
First Claim
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1. A computer implemented method of providing advertisements to mobile devices located in a geographic region, the method comprising:

  • obtaining current weather condition information;

    obtaining data representing an advertisement for a point of interest from an advertisement database stored on a computer readable medium;

    determining, using a processor, a dimension for an advertisement area for the advertisement based on the current weather information, wherein the dimension of the advertisement area is decreased during a poor weather condition, wherein the advertisement area is a defined portion of the geographic region for location targeting the advertisement for the point of interest;

    obtaining a position of a first mobile device; and

    providing an advertisement message for the point of interest to the first mobile device if the position of the first mobile device is located in the advertisement area.

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