Method and system for providing location targeted advertisements

• US 8,335,524 B2
• Filed: 04/29/2011
• Issued: 12/18/2012
• Est. Priority Date: 04/29/2011
• Status: Active Grant

• Current Assignee: HERE Global B.V. (HERE Holding Corporation)
• Original Assignee: Navteq B.V. (HERE Holding Corporation)
• Inventors: Shutter, Jon
• Primary Examiner(s): Chang, Kent
• Assistant Examiner(s): WOO, KUO-KONG
• Application Number:
  US13/097,413
• Publication Number:
  US 20120276928A1
• Time in Patent Office: 599 Days
• Field of Search: 455/456, 455/456.3, 705/14, 705/26, 342/357.09
• US Class Current: 455/456.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method of providing advertisements to mobile devices located in a geographic region is disclosed. Current weather condition information and data representing an advertisement are obtained. A size of an advertisement area for the advertisement based on the current weather information is determined. The size of the advertisement area is decreased during a poor weather condition. A position of a first mobile device is obtained and if the position of the first mobile device is located in the advertisement area, the advertisement is provided to the first mobile device.

Claims

1. A computer implemented method of providing advertisements to mobile devices located in a geographic region, the method comprising:

obtaining current weather condition information;

obtaining data representing an advertisement for a point of interest from an advertisement database stored on a computer readable medium;

determining, using a processor, a dimension for an advertisement area for the advertisement based on the current weather information, wherein the dimension of the advertisement area is decreased during a poor weather condition, wherein the advertisement area is a defined portion of the geographic region for location targeting the advertisement for the point of interest;

obtaining a position of a first mobile device; and

providing an advertisement message for the point of interest to the first mobile device if the position of the first mobile device is located in the advertisement area.

2. The method of claim 1 wherein the dimension of the advertisement area is increased during a good weather condition.

3. The method of claim 1 wherein the current weather information is real-time weather information.

4. The method of claim 1 wherein the current weather information is forecast weather information.

5. The method of claim 1 further comprising:

obtaining a position of a second mobile device; and

not providing the advertisement message to the second mobile device if the position of the second mobile device is located outside the advertisement area.

6. The method of claim 1 further comprising:

obtaining event information; and

determining a size of the advertisement area based on the current event information.

7. The method of claim 1 further comprising:

obtaining traffic information or construction information or time information; and

determining a size of the advertisement area based on the traffic information or the construction information or the time information.

8. The method of claim 1, wherein the dimension for the advertisement area is a radius selected based on a travel time.

9. The method of claim 8, wherein the travel time is an estimated amount of time a customer is willing to travel in the poor weather condition.

10. The method of claim 1, wherein the poor weather condition exists when an environmental temperature is outside of a predetermined temperature range.

11. A computer implemented method of providing advertisements to mobile devices, the method comprising:

obtaining real-time information at a processor, wherein the information includes at least one type of information selected from the group consisting of weather information, event information, time information, traffic information and road construction information;

determining, by the processor, a size of an advertising area for an advertisement based on the real-time information, wherein the advertising area is a defined portion of a geographic region for location targeting the advertisement; and

providing the advertisement to a first mobile device if a position of the first mobile device is located in the advertising area.

12. The method of claim 11 wherein the size of the advertising area is increased during a good weather condition.

13. The method of claim 11 wherein the size of the advertising area is increased during an event.

14. The method of claim 11 wherein the size of the advertising area is decreased during a poor traffic condition or during a road construction event.

15. The method of claim 11, wherein determining, by the processor, the size of an advertising area comprises determining a radius of a polygon or a circle that defines the advertising area.