Multimedia advertisement exchange

• US 8,335,716 B2
• Filed: 11/19/2009
• Issued: 12/18/2012
• Est. Priority Date: 11/19/2009
• Status: Active Grant

• Current Assignee: Nielsen Consumer LLC (Nielsen Holdings plc)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Pradeep, Anantha, Knight, Robert T., Gurumoorthy, Ramachandran
• Primary Examiner(s): CHAMPAGNE, DONALD
• Application Number:
  US12/622,312
• Publication Number:
  US 20110119124A1
• Time in Patent Office: 1,125 Days
• Field of Search: 705/14.41, 705/14.42, 705/14.52
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

An advertisement exchange obtains characteristics associated with multimedia advertisements such as commercial slots in a commercial pod, banners in a video, announcements in an audio program, etc. Characteristics may include demographic information, advertisement type, survey information, etc. Advertisement slots are offered with information on advertisement slot characteristics and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot. Advertisements may be automatically matched with advertisement slots based on advertisement slot characteristics and advertisement characteristics.

Claims

1. A method, comprising:

determining advertisement slot characteristics for a plurality of advertisement slots associated with media materials, the advertisement slot characteristics further comprising neuro-response data, and the neuro-response data being determined by determining subject resonance measured by obtaining target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP);

associating one or more advertisement slot characteristics with one or more of the plurality of advertisement slots;

matching a first advertisement slot with a first advertisement; and

revising one or more of the advertisement slot characteristics for the plurality of remaining advertisement slots.

2. The method of claim 1, wherein the advertisement slot characteristics comprise priming characteristics.

3. The method of claim 2, wherein the priming characteristics correlate priming levels for a plurality of products and services to one or more of the advertisement slots.

4. The method of claim 1, wherein the neuro-response data is representative of one or more of retention, engagement, attention or a priming level.

5. The method of claim 1, wherein the advertisement slots are commercials in a commercial pod.

6. The method of claim 1, wherein the subject resonance is further measured by obtaining event related time-frequency analysis of the differential response to assess the attention, emotion and memory retention (DERPSPs) across multiple frequency bands.

7. The method of claim 6, wherein the multiple frequency bands comprise one or more of a theta band, an alpha band, a beta band, a gamma band or a high gamma band.

8. The method of claim 1 further comprising matching one or more offers from one or more advertisers with one or more of the plurality of advertisement slots.

9. The method of claim 8, wherein the offers correlate to an evaluation of the advertisement slots based on the advertisement characteristics.

10. A system, comprising:

a processor to;

determine advertisement slot characteristics for a plurality of advertisement slots associated with media materials, the advertisement slot characteristics further comprising neuro-response data, the neuro-response data determined by determining subject resonance measured by obtaining target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP);

associate one or more advertisement slot characteristics with one or more of the plurality of advertisement slots;

match a first advertisement slot with a first advertisement; and

revise one or more of the advertisement slot characteristics for the plurality of remaining advertisement slots.

11. The system of claim 10, wherein the advertisement slot characteristics comprise priming characteristics.

12. The system of claim 11, wherein the priming characteristics correlate priming levels for a plurality of products and services to one or more of the advertisement slots.

13. The system of claim 10, wherein the neuro-response data is representative of one or more of retention, engagement, attention or a priming level.

14. The system of claim 10, wherein the advertisement slots are commercials in a commercial pod.

15. An apparatus, comprising:

means for determining advertisement slot characteristics for a plurality of advertisement slots associated with media materials, the advertisement slot characteristics further comprising neuro-response data, the neuro-response data being determined by determining subject resonance measured by obtaining target and distracter event related potential (ERP) measurements to determine differential measurements of ERP time domain components at multiple regions of the brain (DERP);

means for associating one or more advertisement slot characteristics with one or more of the plurality of advertisement slots;

means for matching a first advertisement slot with a first advertisement; and

means for revising one or more of the advertisement slot characteristics for the plurality of remaining advertisement slots.

16. The apparatus of claim 15, wherein the advertisement slot characteristics comprise priming characteristics.