Match engine marketing

• US 8,341,020 B2
• Filed: 10/25/2010
• Issued: 12/25/2012
• Est. Priority Date: 10/19/2004
• Status: Active Grant

• Current Assignee: Steve Morsa
• Original Assignee: Steve Morsa
• Inventors: Morsa, Steve
• Primary Examiner(s): OUELLETTE, JONATHAN P
• Application Number:
  US12/925,615
• Publication Number:
  US 20110119137A1
• Time in Patent Office: 792 Days
• Field of Search: None
• US Class Current: 705/14.71
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

Enabling advertisers using a computer network such as the Internet and a match engine to submit their offerings to product, service, benefit seeking entities. In some embodiments, a database having accounts for the providers is made available. Accounts contain contact and billing information for an advertiser; and at least one offering having at least a description, a criteria set comprising one or more criterion factors, and a bid amount. An advertiser influences a position of an offering in the advertiser'"'"'s account by first selecting offering relevant criteria. The advertiser enters the criteria and the description into a listing; influencing at least in part the position for the listing within a results page through an online bidding process. This results page is generated in response to a seeking entity query of the match engine. Pay for performance demographic, geographic, psychographic criteria/characteristics targeted directly advertising (frictionless advertising) is enabled.

Claims

1. A method comprising:

receiving through a network from a first device connected to the network information associating one or more demographic and/or psychographic and/or firmographic criteria with an ad;

receiving through the network from the first device or a second device connected to the network a bid associated with the criteria;

determining, by at least one processor, ad placement based at least in part on (i) the bid and (ii) ad performance and/or ad popularity.

2. The method of claim 1 wherein ad performance and/or ad popularity takes into account one or more from the group consisting of:

actual popularity, projected popularity, click through rate (CTR), frequency of ads clicked on, number/choices of ads clicked on, time spent reviewing, and number/types of ads displayed.

3. The method of claim 1 wherein determining ad placement further comprises determining ad placement based at least in part on the geographic location of an entity.

4. The method of claim 1 wherein determining ad placement further comprises determining ad placement based at least in part on the geographic location of an entity relative to one or more advertisers.

5. The method of claim 1 further comprising displaying a bid amount that would improve ad placement.

6. The method of claim 1 further comprising displaying an estimate of the projected cost of the ad.

7. The method of claim 1 wherein the criteria includes demographic criteria but not psychographic or firmographic criteria.

8. The method of claim 1 wherein the criteria includes psychographic criteria but not demographic or firmographic criteria.

9. The method of claim 1 wherein the criteria includes firmographic criteria but not demographic or psychographic criteria.

10. The method of claim 1 wherein the criteria includes demographic and psychographic criteria.

11. The method of claim 1 wherein one or more ad placement factors is weighted.

12. The method of claim 1 further comprising delivering the ad to a wireless device.

13. The method of claim 1 wherein the ad is a video and/or audio ad.

14. The method of claim 1 further comprising specifying a minimum acceptable bid amount and/or minimum acceptable bid increment.

15. The method of claim 1 further comprising requiring a minimum number of and/or particular demographic and/or psychographic and/or firmographic criteria.

16. The method of claim 1 wherein the criteria is one or more from the group consisting of:

age, gender, income, marital status, occupation, familial size, familial composition, education, housing status, one or more health or medical conditions or diseases, one or more hobbies, employee count, industry type/category, revenue, number of locations/branches, sales volume, size, time length in business, profits, losses, market share, legal structure, student count, student composition, college degrees offered, population.

17. The method of claim 1 wherein at least one of the criteria is expressed as a numeric range.

18. The method of claim 1 further comprising tracking activity and/or tracking performance.

19. The method of claim 1 further comprising providing through the network to the first device or to the second device or to a third device connected to the network one or more from the group consisting of:

number of ad impressions, number of ad click throughs, click through rate (CTR), rank, top bid, current balance, pending current balance, average daily account debit, run rate, and projected number of days to account funds exhaustion.

20. The method of claim 1 further comprising displaying the ad to an entity with associated demographic and/or psychographic and/or firmographic criteria which exactly matches the demographic and/or psychographic and/or firmographic criteria associated with said ad.

21. The method of claim 1 further comprising displaying the ad to an entity with associated demographic and/or psychographic and/or firmographic criteria which does not exactly match the demographic and/or psychographic and/or firmographic criteria associated with said ad.

22. The method of claim 20 or 21 wherein at least one entity criteria is sourced from one or more of the group consisting of:

a questionnaire, survey, profile, query box/field, and criteria query page.

23. The method of claim 20 or 21 further comprising storing one or more entity criteria.

24. The method of claim 1 further comprising receiving through the network from the first device or the second device or a third device connected to the network information associating geographic criteria with the ad.

25. The method of claim 1 further comprising enabling or setting one or more advertiser notifications.

26. The method of claim 1 further comprising sending or receiving one or more advertiser notifications.

27. The method of claim 1 further comprising one or more actions automatically taken as a result of one or more advertiser notifications.

28. The method of claim 1 further comprising dropping the ad once a particular number of clicks on the ad have occurred.

29. The method of claim 1 further comprising displaying the ad only during a certain time of day.

30. The method of claim 1 wherein the bid is a variable bid.

31. The method of claim 1 wherein the bid is a variable bid with a bid cap.

32. The method of claim 1 further comprising receiving an amount for the ad that is less than the amount bid for the ad.

33. A system comprising:

a server connected to a network and configured to receive through the network (i) information associating one or more demographic and/or psychographic and/or firmographic criteria with an ad, and (ii) a bid associated with the criteria;

a processor coupled to the server configured to determine ad placement based at least in part on (i) the bid and (ii) ad performance and/or ad popularity.

34. The system of claim 33 wherein ad performance and/or ad popularity takes into account one or more from the group consisting of:

actual popularity, projected popularity, click through rate (CTR), frequency of ads clicked on, number/choices of ads clicked on, time spent reviewing, and number/types of ads displayed.

35. The system of claim 33 wherein the processor is further configured to determine ad placement based at least in part on the geographic location of an entity.

36. The system of claim 33, wherein the processor is further configured to determine ad placement based at least in part on the geographic location of an entity relative to one or more advertisers.

37. The system of claim 33 wherein the server is further configured to cause the display of a bid amount that would improve ad placement on a device connected to the network.

38. The system of claim 33 wherein the server is further configured to cause the display of an estimate of the projected cost of the ad on a device connected to the network.

39. The system of claim 33 wherein the criteria includes demographic criteria but not psychographic or firmographic criteria.

40. The system of claim 33 wherein the criteria includes psychographic criteria but not demographic or firmographic criteria.

41. The system of claim 33 wherein the criteria includes firmographic criteria but not demographic or psychographic criteria.

42. The system of claim 33 wherein the criteria includes demographic and psychographic criteria.

43. The system of claim 33 wherein the processor is further configured to weight one or more ad placement factors.

44. The system of claim 33 wherein the server is further configured to deliver the ad to a wireless device.

45. The system of claim 33 wherein the ad is a video and/or audio ad.

46. The system of claim 33 wherein the server is further configured to cause the display of a minimum acceptable bid amount and/or minimum acceptable bid increment on a device connected to the network.

47. The system of claim 33 wherein the processor is further configured to require a minimum number of and/or particular demographic and/or psychographic and/or firmographic criteria.

48. The system of claim 33 wherein the criteria is one or more from the group consisting of:

age, gender, income, marital status, occupation, familial size, familial composition, education, housing status, one or more health or medical conditions or diseases, one or more hobbies, employee count, industry type/category, revenue, number of locations/branches, sales volume, size, time length in business, profits, losses, market share, legal structure, student count, student composition, college degrees offered, population.

49. The system of claim 33 wherein at least one of the criteria is expressed as a numeric range.

50. The system of claim 33 wherein the processor is further configured to track activity and/or track performance.

51. The system of claim 33 wherein the server is further configured to cause the display of one or more from the group consisting of number of ad impressions, number of ad click throughs, click through rate (CTR), rank, top bid, current balance, pending current balance, average daily account debit, run rate, and projected number of days to account funds exhaustion.

52. The system of claim 33 wherein the server is further configured to cause the display of the ad to an entity with associated demographic and/or psychographic and/or firmographic criteria which exactly matches the demographic and/or psychographic and/or firmographic criteria associated with said ad.

53. The system of claim 33 wherein the server is further configured to cause the display of the ad to an entity with associated demographic and/or psychographic and/or firmographic criteria which does not exactly match the demographic and/or psychographic and/or firmographic criteria associated with said ad.

54. The system of claim 52 or 53 wherein at least one demographic and/or psychographic and/or firmographic criteria associated with the entity is sourced from one or more of the group consisting of:

a questionnaire, survey, profile, query box/field, and criteria query page.

55. The system of claim 52 or 53 further comprising storage for storing one or more demographic and/or psychographic and/or firmographic criteria of the entity.

56. The system of claim 33 wherein the server is further configured to receive through the network information associating geographic criteria with the ad.

57. The system of claim 33 wherein the processor is further configured to enable an advertiser to set one or more advertiser notifications.

58. The system of claim 57 wherein the processor is further configured to send and/or receive one or more of the advertiser notifications.

59. The system of claim 58 wherein the processor is further configured to automatically take one or more actions as a result of the advertiser notification(s).

60. The system of claim 33 wherein the processor is further configured to drop the ad once a particular number of clicks on the ad have occurred.

61. The system of claim 33 wherein the processor is further configured to display the ad only during a certain time of day.

62. The system of claim 33 wherein the bid is a variable bid.

63. The system of claim 33 wherein the bid is a variable bid with a bid cap.

64. The system of claim 33 wherein the processor is further configured to enable the receiving or paying of an amount for the ad which is less than the amount bid for the ad.

65. A computer readable medium containing program instructions, wherein execution of the program instructions by one or more processors of a computer system coupled to a network causes the one or more processors to carry out the steps of:

receiving through the network from a first device connected to the network information associating one or more demographic and/or psychographic and/or firmographic criteria with an ad;

receiving through the network from the first device or a second device connected to the network a bid associated with the criteria;

determining ad placement based at least in part on (i) the bid and (ii) ad performance and/or ad popularity.

66. The computer readable medium of claim 65 wherein ad performance and/or ad popularity takes into account one or more from the group consisting of:

actual popularity, projected popularity, click through rate (CTR), frequency of ads clicked on, number/choices of ads clicked on, time spent reviewing, and number/types of ads displayed.

67. The computer readable medium of claim 65 wherein determining ad placement further comprises determining ad placement based at least in part on the geographic location of an entity.

68. The computer readable medium of claim 65 wherein determining ad placement further comprises determining ad placement based at least in part on the geographic location of an entity relative to one or more advertisers.

69. The computer readable medium of claim 65 wherein execution of the program instructions further causes the one or more processors to carry out the step of displaying a bid amount that would improve ad placement.

70. The computer readable medium of claim 65 wherein execution of the program instructions further causes the one or more processors to carry out the step of displaying an estimate of the projected cost of the ad.

71. The computer readable medium of claim 65 wherein the criteria includes demographic criteria but not psychographic or firmographic criteria.

72. The computer readable medium of claim 65 wherein the criteria includes psychographic criteria but not demographic or firmographic criteria.

73. The computer readable medium of claim 65 wherein the criteria includes firmographic criteria but not demographic or psychographic criteria.

74. The computer readable medium of claim 65 wherein the criteria includes demographic and psychographic criteria.

75. The computer readable medium of claim 65 wherein one or more ad placement factors is weighted.

76. The computer readable medium of claim 65 wherein execution of the program instructions further causes the one or more processors to carry out the step of delivering the ad to a wireless device.

77. The computer readable medium of claim 65 wherein the ad is a video and/or audio ad.

78. The computer readable medium of claim 65 wherein execution of the program instructions further causes the one or more processors to carry out the step of specifying a minimum acceptable bid amount and/or minimum acceptable bid increment.

79. The computer readable medium of claim 65 wherein execution of the program instructions further causes the one or more processors to carry out the step of requiring a minimum number of and/or particular demographic and/or psychographic and/or firmographic criteria.

80. The computer readable medium of claim 65 wherein the criteria is one or more from the group consisting of:

age, gender, income, marital status, occupation, familial size, familial composition, education, housing status, one or more health or medical conditions or diseases, one or more hobbies, employee count, industry type/category, revenue, number of locations/branches, sales volume, size, time length in business, profits, losses, market share, legal structure, student count, student composition, college degrees offered, population.

81. The computer readable medium of claim 65 wherein at least one of the criteria is expressed as a numeric range.

82. The computer readable medium of claim 65 wherein execution of the program instructions further causes the one or more processors to carry out the step of tracking activity and/or tracking performance.

83. The computer readable medium of claim 65 wherein execution of the program instructions further causes the one or more processors to carry out the step of providing one or more from the group consisting of:

number of ad impressions, number of ad click throughs, click through rate (CTR), rank, top bid, current balance, pending current balance, average daily account debit, run rate, and projected number of days to account funds exhaustion.

84. The computer readable medium of claim 65 wherein execution of the program instructions further causes the one or more processors to carry out the step of displaying the ad to an entity having associated demographic and/or psychographic and/or firmographic criteria which exactly matches the demographic and/or psychographic and/or firmographic criteria associated with said ad.

85. The computer readable medium of claim 65 wherein execution of the program instructions further causes the one or more processors to carry out the step of displaying the ad to an entity having associated demographic and/or psychographic and/or firmographic criteria which does not exactly match the demographic and/or psychographic and/or firmographic criteria associated with said ad.

86. The computer readable medium of claim 84 or 85 wherein at least one criteria associated with the entity is sourced from one or more of the group consisting of:

a questionnaire, survey, profile, query box/field, and criteria query page.

87. The computer readable medium of claim 84 or 85 wherein execution of the program instructions further causes the one or more processors to carry out the step of storing one or more criteria associated with the entity.

88. The computer readable medium of claim 65 wherein execution of the program instructions further causes the one or more processors to carry out the step of receiving through the network from the first device or the second device or a third device connected to the network information associating one or more geographic criteria with the ad.

89. The computer readable medium of claim 65 wherein execution of the program instructions further causes the one or more processors to carry out the step of enabling or setting one or more advertiser notifications.

90. The computer readable medium of claim 65 wherein execution of the program instructions further causes the one or more processors to carry out the step of sending and/or receiving one or more advertiser notifications.

91. The computer readable medium of claim 65 wherein execution of the program instructions further causes the one or more processors to carry out the step of automatically taking one or more actions as a result of advertiser notification(s).

92. The computer readable medium of claim 65 wherein execution of the program instructions further causes the one or more processors to carry out the step of dropping the ad once a particular number of clicks on the ad have occurred.

93. The computer readable medium of claim 65 wherein execution of the program instructions further causes the one or more processors to carry out the step of displaying the ad only during a certain time of day.

94. The computer readable medium of claim 65 wherein the bid is a variable bid.

95. The computer readable medium of claim 65 wherein the bid is a variable bid with a bid cap.

96. The computer readable medium of claim 65 wherein execution of the program instructions further causes the one or more processors to carry out the step of receiving and/or paying an amount for the ad which is less than the amount bid for the ad.

97. A method comprising:

auctioning or bidding on or for, through a network via at least one device connected to the network, a(n);

ad, entity, user, seeker, or entity criteria;

determining, by at least one processor, ad placement;

wherein one or more demographic and/or psychographic and/or firmographic criteria is associated with, a component of, a factor applicable to, or which corresponds to said ad, entity, user, seeker, or entity criteria.

98. The method of claim 97 wherein a bid is one of two or more ad placement factors.

99. The method of claim 97 wherein a bid is one of two or more ad placement factors;

the ad placement factor(s) in addition to the bid being one or more from the group consisting of;

the ad'"'"'s actual or projected popularity and/or click through rate (CTR);

popularity and/or importance and/or desirability of various criteria to an entity, user, seeker and/or an advertiser and/or system operator(s);

relationship of the advertiser and/or entity, user, seeker to the system operator;

advertiser cost of one or more of the criteria;

credit standing of the advertiser;

length of time advertiser has been utilizing system;

total money spent by advertiser;

past match queries.

100. The method of claim 97 or 98 further comprising determining ad placement based at least in part on the geographic location of an entity.

101. The method of claim 97 or 98 further comprising determining ad placement based at least in part on the geographic location of an entity relative to one or more advertisers.

102. The method of claim 97 or 98 further comprising displaying a bid amount that would improve ad placement.

103. The method of claim 97 or 98 further comprising displaying an estimate of the projected cost of the ad.

104. The method of claim 97 or 98 wherein the criteria includes demographic criteria but not psychographic or firmographic criteria.

105. The method of claim 97 or 98 wherein the criteria includes psychographic criteria but not demographic or firmographic criteria.

106. The method of claim 97 or 98 wherein the criteria includes firmographic criteria but not demographic or psychographic criteria.

107. The method of claim 97 or 98 wherein the criteria includes demographic and psychographic criteria.

108. The method of claim 98 or 99 wherein one or more of the ad placement factors is weighted.

109. The method of claim 97 or 98 further comprising delivering the ad to, or receiving the ad on, a wireless device.

110. The method of claim 97 or 98 wherein the ad is a video and/or audio ad.

111. The method of claim 97 or 98 further comprising specifying a minimum acceptable bid amount and/or minimum acceptable bid increment.

112. The method of claim 97 or 98 further comprising requiring a minimum number of and/or particular demographic and/or psychographic and/or firmographic criteria.

113. The method of claim 97 or 98 wherein the criteria is one or more from the group consisting of:

age, gender, income, marital status, occupation, familial size, familial composition, education, housing status, one or more health or medical conditions or diseases, one or more hobbies, employee count, industry type/category, revenue, number of locations/branches, sales volume, size, time length in business, profits, losses, market share, legal structure, student count, student composition, college degrees offered, population.

114. The method of claim 97 or 98 wherein at least one of the criteria is expressed as a numeric range.

115. The method of claim 97 or 98 further comprising tracking activity and/or tracking performance.

116. The method of claim 97 or 98 further comprising providing through the network to one or more devices connected to the network one or more from the group consisting of:

number of ad impressions, number of ad click throughs, click through rate (CTR), rank, top bid, current balance, pending current balance, average daily account debit, run rate, and projected number of days to account funds exhaustion.

117. The method of claim 97 or 98 further comprising displaying the ad to an entity with associated demographic and/or psychographic and/or firmographic criteria which exactly matches the demographic and/or psychographic and/or firmographic criteria associated with, a component of, a factor applicable to, or which corresponds to the ad.

118. The method of claim 97 or 98 further comprising displaying the ad to an entity with associated demographic and/or psychographic and/or firmographic criteria which does not exactly match the demographic and/or psychographic and/or firmographic criteria associated with, a component of, a factor applicable to, or which corresponds to the ad.

119. The method of claim 97 or 98 further comprising sourcing at least one entity criteria from one or more of the group consisting of:

a questionnaire, survey, profile, query box/field, and criteria query page.

120. The method of claim 97 or 98 further comprising storing one or more entity criteria.

121. The method of claim 97 or 98 wherein one or more geographic criteria is associated with, a component of, a factor applicable to, or which corresponds to said ad, entity, user, seeker, or entity criteria.

122. The method of claim 97 or 98 further comprising enabling or setting one or more advertiser notifications.

123. The method of claim 97 or 98 further comprising sending or receiving one or more advertiser notifications.

124. The method of claim 97 or 98 further comprising one or more actions automatically taken as a result of one or more advertiser notifications.

125. The method of claim 97 or 98 further comprising dropping the ad once a particular number of clicks on the ad have occurred.

126. The method of claim 97 or 98 further comprising displaying the ad only during a certain time of day.

127. The method of claim 97 or 98 wherein the bid is a variable bid.

128. The method of claim 97 or 98 wherein the bid is a variable bid with a bid cap.

129. The method of claim 97 or 98 further comprising receiving or paying an amount for an ad which is less than the amount bid for the ad.

130. A system comprising:

at least one server connected to a network and configured to receive through the network (i) one or more demographic and/or psychographic and/or firmographic criteria associated with, a component of, a factor applicable to, or which corresponds to an ad, entity, user, seeker, or entity criteria, and (ii) a bid on or for said ad, entity, user, seeker, or entity criteria;

at least one processor coupled to the server(s) configured to determine ad placement based at least in part on the bid.

131. The system of claim 130 wherein the server(s) and/or processor(s) is/are further configured to determine ad placement based on two or more ad placement factors.

132. The system of claim 130 wherein the server(s) and/or processor(s) is/are further configured to determine ad placement based on two or more ad placement factors;

wherein the bid is one of the said factors;

with the additional ad placement factor(s) being one or more from the group consisting of;

the ad'"'"'s actual or projected popularity and/or click through rate (CTR);

popularity and/or importance and/or desirability of various criteria to an entity, user, seeker and/or an advertiser and/or system operator(s);

relationship of the advertiser and/or entity, user, seeker to the system operator, advertiser cost of one or more of the criteria;

credit standing of the advertiser, length of time advertiser has been utilizing system;

total money spent by advertiser, past match queries.

133. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to determine ad placement based at least in part on the geographic location of an entity.

134. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to determine ad placement based at least in part on the geographic location of an entity relative to one or more advertisers.

135. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to cause the display of a bid amount that would improve ad placement on a device connected to the network.

136. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to cause the display of an estimate of the projected cost of the ad on a device connected to the network.

137. The system of claim 130 or 131 wherein the criteria includes demographic criteria but not psychographic or firmographic criteria.

138. The system of claim 130 or 131 wherein the criteria includes psychographic criteria but not demographic or firmographic criteria.

139. The system of claim 130 or 131 wherein the criteria includes firmographic criteria but not demographic or psychographic criteria.

140. The system of claim 130 or 131 wherein the criteria includes demographic and psychographic criteria.

141. The system of claim 131 or 132 wherein the server(s) and/or processor(s) is/are further configured to weight one or more of the ad placement factors.

142. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to deliver the ad to a wireless device.

143. The system of claim 130 or 131 wherein the ad is a video and/or audio ad.

144. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to cause the display of a minimum acceptable bid amount and/or minimum acceptable bid increment on a device connected to the network.

145. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to require a minimum number of and/or particular demographic and/or psychographic and/or firmographic criteria.

146. The system of claim 130 or 131 wherein the criteria is one or more from the group consisting of:

age, gender, income, marital status, occupation, familial size, familial composition, education, housing status, one or more health or medical conditions or diseases, one or more hobbies, employee count, industry type/category, revenue, number of locations/branches, sales volume, size, time length in business, profits, losses, market share, legal structure, student count, student composition, college degrees offered, population.

147. The system of claim 130 or 131 wherein at least one of the criteria is expressed as a numeric range.

148. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to track activity and/or track performance.

149. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to cause the display of one or more from the group consisting of number of ad impressions, number of ad click throughs, click through rate (CTR), rank, top bid, current balance, pending current balance, average daily account debit, run rate, and projected number of days to account funds exhaustion.

150. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to cause the display of the ad to an entity with associated demographic and/or psychographic and/or firmographic criteria which exactly matches the demographic and/or psychographic and/or firmographic criteria associated with, a component of, a factor applicable to, or which corresponds to the ad.

151. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to cause the display of the ad to an entity with associated demographic and/or psychographic and/or firmographic criteria which does not exactly match the demographic and/or psychographic and/or firmographic criteria associated with, a component of, a factor applicable to, or which corresponds to the ad.

152. The system of claim 130 or 131 wherein at least one demographic and/or psychographic and/or firmographic entity criteria is sourced from one or more of the group consisting of:

a questionnaire, survey, profile, query box/field, and criteria query page.

153. The system of claim 130 or 131 further comprising storage for storing one or more demographic and/or psychographic and/or firmographic entity criteria.

154. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to receive through the network geographic criteria which is associated with, a component of, a factor applicable to, or which corresponds to said ad, entity, user, seeker, or entity criteria.

155. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to enable an advertiser to set one or more advertiser notifications.

156. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to send and/or receive one or more of the advertiser notifications.

157. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to automatically take one or more actions as a result of the advertiser notification(s).

158. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to drop the ad once a particular number of clicks on the ad have occurred.

159. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to display the ad only during a certain time of day.

160. The system of claim 130 or 131 wherein the bid is a variable bid.

161. The system of claim 130 or 131 wherein the bid is a variable bid with a bid cap.

162. The system of claim 130 or 131 wherein the server(s) and/or processor(s) is/are further configured to enable the receiving and/or paying of an amount for the ad which is less than the amount bid for the ad.