Providing content using stored query information

• US 8,341,138 B2
• Filed: 08/12/2011
• Issued: 12/25/2012
• Est. Priority Date: 01/30/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Garg, Ashutosh, Dhamdhere, Kedar
• Primary Examiner(s): LEROUX, ETIENNE PIERRE
• Application Number:
  US13/209,143
• Publication Number:
  US 20110295831A1
• Time in Patent Office: 501 Days
• Field of Search: 707/5, 707/708, 707/706, 725/32
• US Class Current: 707/706
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Among other disclosed subject matter, a computer-implemented method relating to providing content on a page includes receiving information for providing content for an access device in response to a navigation from a first page to a second page. The content is to be included in the second page. The method includes accessing query information stored on the access device, the query information based on a first query that was submitted from the access device to a search provider before navigating to the first page. The method includes providing the content for inclusion in the second page, the content selected using at least the received information and the accessed query information. A computer-implemented method can include recording search query information for a user; retrieving the search query information; and using the search query information to determine content for display to the user.

Claims

1. A computer-implemented method relating to providing content on a page, the method comprising:

receiving information for providing content for an access device in response to a navigation from a first page to a second page, the content to be included in the second page;

accessing query information stored on the access device, the query information including a first query that was submitted from the access device to a search provider before navigating to the first page; and

providing the content for inclusion in the second page, the content selected using at least the received information and the accessed query information.

2. The computer-implemented method of claim 1, wherein the content includes at least one advertisement to be presented on the second page.

3. The computer-implemented method of claim 2, wherein an advertisement server receives the information, accesses the query information and provides the content, and wherein the search provider includes a search engine to which the first query was submitted.

4. The computer-implemented method of claim 3, wherein the query information is included in a cookie stored on the access device, and wherein the advertisement server reads the cookie in accessing the query information.

5. The computer-implemented method of claim 1, further comprising:

receiving the first query at the search provider, the first query submitted by a user using a first previous page displayed before the first page;

displaying a second previous page to the user in response to the first query, the second previous page including a result of performing the first query and at least one link, the link directed to the first page;

receiving a first user input initiating a navigation from the second previous page to the first page using the link;

displaying the first page, the first page including at least one link, the link directed to the second page;

receiving a second user input initiating the navigation from the first page to the second page using the link on the first page; and

displaying the second page including the content selected for the second page.

6. The computer-implemented method of claim 5, further comprising:

providing content for the second previous page based on the first query.

7. The computer-implemented method of claim 5, further comprising:

providing content for the first page based on the first query.

8. The computer-implemented method of claim 1, further comprising:

storing the query information on the access device before receiving the information, the query information based on other information received for providing content for the first page on the access device, the other information provided from the search provider upon receiving the first query from the access device.

9. The computer-implemented method of claim 1, wherein multiple portions of query information have been stored on the access device, further comprising:

selecting the query information to be accessed, the query information selected from among the multiple portions.

10. The computer-implemented method of claim 9, wherein the selection is based on at least one selected from:

a time of the first query, a time the query information was stored on the access device, a number of navigations undertaken since the first query, and combinations thereof.

11. A computer program product tangibly embodied in a computer-readable storage medium and comprising instructions that when executed by a processor perform a method relating to providing content on a page, the method comprising:

receiving information for providing content for an access device in response to a navigation from a first page to a second page, the content to be included in the second page;

accessing query information stored on the access device, the query information including a first query that was submitted from the access device to a search provider before navigating to the first page; and

providing the content for inclusion in the second page, the content selected using at least the received information and the accessed query information.

12. A computer-implemented method relating to providing content on a page, the method comprising:

obtaining information for providing content for a first page on an access device, the information extracted from a referring URL in navigation to the first page, the information reflecting a first query submitted from the access device to a search provider;

providing the content for inclusion in the first page, the content selected using at least the obtained information; and

storing query information on the access device based on the obtained information, the query information reflecting the first query and configured for use in providing content for at least a second page.

13. The computer-implemented method of claim 12, further comprising:

receiving the first query at the search provider, the first query submitted by a user using a first previous page displayed before the first page;

displaying a second previous page to the user in response to the first query, the second previous page including a result of performing the first query and at least one link, the link directed to the first page;

receiving a first user input initiating a navigation from the second previous page to the first page using the link; and

displaying the first page, the first page including the selected content and at least one link, the link directed to the second page.

14. The computer-implemented method of claim 12, further comprising:

receiving information for providing the content for the second page in response to a navigation from the first page to the second page;

accessing the query information on the access device; and

providing the content for inclusion in the second page, the content selected using at least the received information and the accessed query information.

15. The computer-implemented method of claim 12, further comprising:

performing the extraction of the information from the referring URL.

16. The computer-implemented method of claim 15, wherein performing the extraction comprises:

parsing the referring URL for at least one key word of the first query.

17. The computer-implemented method of claim 16, further comprising:

selecting one of multiple templates for parsing the referring URL, each of the multiple templates configured for parsing referring URLs from a corresponding search engine; and

parsing the referring URL using the selected template.

18. A computer program product tangibly embodied in a computer-readable storage medium and comprising instructions that when executed by a processor perform a method relating to providing content on a page, the method comprising:

obtaining information for providing content for a first page on an access device, the information extracted from a referring URL in navigation to the first page, the information reflecting a first query submitted from the access device to a search provider;

providing the content for inclusion in the first page, the content selected using at least the obtained information; and

storing query information on the access device based on the obtained information, the query information reflecting the first query and configured for use in providing content for at least a second page.

19. A computer-implemented method comprising:

recording information reflecting a search query executed for a user;

determining that content is to be provided for display to the user, the content to be selected independently of executing the search query; and

using the recorded information to select the content.

20. The computer-implemented method of claim 19, wherein the content is advertising content and wherein the advertising content is selected to be provided for display to the user in response to another search query from the user.