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Requesting offline profile data for online use in a privacy-sensitive manner

  • US 8,341,247 B2
  • Filed: 06/15/2012
  • Issued: 12/25/2012
  • Est. Priority Date: 01/15/2009
  • Status: Expired due to Fees
First Claim
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1. A method performed using one or more computers, wherein the one or more computers has access to electronic data containing personal identities of users of respective online user interface devices, and wherein an entity controlling the one or more computers has access to certain online activity performed using the online user interface device through an Internet connection, the method comprising:

  • (a) receiving at one or more of the computers from a requesting server an electronic transmission of an IP address and a time and date corresponding to online access or an online redirect to the requesting server via an online access device of a user;

    (b) automatically determining, using one or more of the computers, to which of the users the IP address received in part (a) was associated at the time and date received in part (a); and

    (c) automatically electronically directing, from one or more of the computers to the requesting server, offline data originating from an offline data provider, which offline data concern the user determined in part (b) and were received from the offline data provider before the IP address, time, and date were received in part (a), and which directing and which offline data do not convey to the requesting server a personal identity of the user determined in part (b).

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