User generated targeted advertisements
First Claim
1. A method, comprising:
- receiving a selection from a user to initiate a targeted advertisement;
receiving advertisement content to incorporate in the targeted advertisement;
receiving one or more user selections of designated recipients to receive the targeted advertisement;
interfacing with an electronic program guide system to generate a filtered program grid for display on a user device that shows television channels and corresponding television programs in which advertisement time slots are for sale, from which a television program and a specific advertisement time slot in which to display the targeted advertisement for viewing by a user-designated recipient is selected; and
receiving confirmation to purchase the targeted advertisement for delivery to the designated recipients to initiate the targeted advertisement being displayed for viewing during the selected television program and the specific advertisement time slot.
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Accused Products
Abstract
User generated targeted advertisements is described. In embodiments, a selection of an advertisement template for a targeted advertisement can be received when initiated by a user. Advertisement content to incorporate in the advertisement template can be received, as well as selections of recipients to receive the targeted advertisement. A program grid can be generated for display from which a television program and advertisement time slot can be selected to display the targeted advertisement for viewing. Confirmation to purchase the targeted advertisement for delivery to the recipients can also be received to initiate the targeted advertisement being displayed for viewing during the selected television program and advertisement time slot.
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Citations
20 Claims
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1. A method, comprising:
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receiving a selection from a user to initiate a targeted advertisement; receiving advertisement content to incorporate in the targeted advertisement; receiving one or more user selections of designated recipients to receive the targeted advertisement; interfacing with an electronic program guide system to generate a filtered program grid for display on a user device that shows television channels and corresponding television programs in which advertisement time slots are for sale, from which a television program and a specific advertisement time slot in which to display the targeted advertisement for viewing by a user-designated recipient is selected; and receiving confirmation to purchase the targeted advertisement for delivery to the designated recipients to initiate the targeted advertisement being displayed for viewing during the selected television program and the specific advertisement time slot. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method, comprising:
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receiving an advertisement template and advertisement content that is selected by a user for a targeted advertisement to be displayed in a user-selected advertisement time slot at one or more client devices as a part of an audio-video stream, the time slot being selected by the user from a filtered program grid of television channels and corresponding television programs in which advertisement time slots are for sale; communicating the advertisement content for the targeted advertisement to the one or more client devices that each corresponds to a recipient that is selected by the user to receive the targeted advertisement; communicating advertisement triggering data to the one or more client devices, the advertisement triggering data indicating when to initiate the targeted advertisement being displayed for viewing at a client device during a selected television program in the user-selected advertisement time slot; and receiving a trigger notification from the client device at a beginning of the advertisement time slot to initiate the targeted advertisement being displayed for viewing at the client device, the trigger notification initiated by the client device detecting an advertisement insertion message in the audio-video stream that corresponds to the advertisement triggering data. - View Dependent Claims (10, 11)
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12. A targeted advertisement system, comprising:
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a memory and processor to implement a targeted advertisement service configured to facilitate generation of a targeted advertisement via an advertisement creation interface and an advertisement management interface; the advertisement creation interface via which a content distributor is configured to receive a user selection to initiate the targeted advertisement for delivery during a user-selected television program in an advertisement time slot associated with an avail ID, and receive advertisement content to incorporate in the targeted advertisement; the advertisement management interface via which the content distributor is configured to receive one or more selections of recipients to receive the targeted advertisement, and receive confirmation to purchase the targeted advertisement; and a content distribution system configured to; communicate the advertisement content for the targeted advertisement to one or more client devices that each corresponds to a recipient that is selected to receive the targeted advertisement, and communicate advertisement triggering data that includes the avail ID to the one or more client devices that each store the advertisement triggering data in respective trigger databases, a trigger database periodically polled for the advertisement triggering data that indicates when to initiate a display of the targeted advertisement for viewing when an insertion message corresponds to the avail ID. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification