Facilitating bidding on images
First Claim
Patent Images
1. A method comprising:
- receiving, by one or more computers, a reference image;
identifying, by the one or more computers, a sub-image of the reference image by analyzing the reference image,receiving, by the one or more computers, a bid associated with the sub-image of the reference image, the bid comprising a bid for presenting a sponsored-content item,storing, by the one or more computers, the received bid in association with the reference image and the sponsored-content item;
in response to a request for an advertisement, the request including a bid image, identifying, by the one or more computers, a sub-image of the bid image by analyzing the bid image and comparing, by the one or more computers, the reference image to the bid image wherein comparing the reference image to the bid image comprises comparing the sub-image of the bid image to the sub-image of the reference image;
determining, by the one or more computers, a similarity between the reference image and the bid image based on the comparison, wherein determining the similarity comprises;
generating a likelihood that the sub-image of the bid image is the same as the sub-image of the reference image using object recognition techniques, anddetermining whether the bid image is similar to the reference image based on a comparison between the likelihood and a threshold; and
presenting, by the one or more computers, the sponsored-content item based on the similarity between the reference image and the bid image.
2 Assignments
0 Petitions
Accused Products
Abstract
Techniques are described for facilitating bidding on images. The techniques may include receiving bids includes presenting a first image and a bid associated with the first image. The first image is similar to a second image for which a bid is to be submitted for presenting sponsored content based on the second image. A bid is received for presenting a sponsored-content item based on the second image. The received bid is stored in association with second image and a sponsored-content item based to be presented based on the bid and the second image.
-
Citations
18 Claims
-
1. A method comprising:
-
receiving, by one or more computers, a reference image; identifying, by the one or more computers, a sub-image of the reference image by analyzing the reference image, receiving, by the one or more computers, a bid associated with the sub-image of the reference image, the bid comprising a bid for presenting a sponsored-content item, storing, by the one or more computers, the received bid in association with the reference image and the sponsored-content item; in response to a request for an advertisement, the request including a bid image, identifying, by the one or more computers, a sub-image of the bid image by analyzing the bid image and comparing, by the one or more computers, the reference image to the bid image wherein comparing the reference image to the bid image comprises comparing the sub-image of the bid image to the sub-image of the reference image; determining, by the one or more computers, a similarity between the reference image and the bid image based on the comparison, wherein determining the similarity comprises; generating a likelihood that the sub-image of the bid image is the same as the sub-image of the reference image using object recognition techniques, and determining whether the bid image is similar to the reference image based on a comparison between the likelihood and a threshold; and presenting, by the one or more computers, the sponsored-content item based on the similarity between the reference image and the bid image. - View Dependent Claims (2, 3, 4, 5, 6)
-
-
7. An electronic system comprising:
-
one or more processing devices; and one or more machine-readable media configured to store instructions that are executable by the one or more processing devices to perform operations comprising; identifying a sub-image of a received reference image by analyzing the reference image, receiving a bid associated with the sub-image of the reference image, the bid comprising a bid for presenting a sponsored-content item, storing the received bid in association with the reference image and the sponsored-content item; in response to a request for an advertisement, the request including a bid image, identifying a sub-image of the bid image by analyzing the bid image and comparing the sub-image of the bid image to the sub-image of the reference image; determining a similarity between the reference image and the bid image based on the comparison, wherein determining the similarity comprises; generating a likelihood that the sub-image of the bid image is the same as the sub-image of the reference image using object recognition techniques, and determining whether the bid image is similar to the reference image based on a comparison between the likelihood and a threshold; and presenting the sponsored-content item based on the similarity between the reference image and the bid image. - View Dependent Claims (8, 9, 10, 11, 12)
-
-
13. A non-transitory computer readable medium storing software comprising instructions executable by a processing device that upon such execution cause the processing device to perform operations comprising:
-
identifying a sub-image of a received reference image by analyzing the reference image, receiving a bid associated with the sub-image of the reference image, the bid comprising a bid for presenting a sponsored-content item, storing the received bid in association with the reference image and the sponsored-content item; in response to a request for an advertisement, the request including a bid image, identifying a sub-image of the bid image by analyzing the bid image and comparing the sub-image of the bid image to the sub-image of the reference image; determining a similarity between the reference image and the bid image based on the comparison, wherein determining the similarity comprises; generating a likelihood that the sub-image of the bid image is the same as the sub-image of the reference image using object recognition techniques, and determining whether the bid image is similar to the reference image based on a comparison between the likelihood and a threshold; and presenting the sponsored-content item based on the similarity between the reference image and the bid image. - View Dependent Claims (14, 15, 16, 17, 18)
-
Specification