Method and software for displaying advertisements on a web page

• US 8,346,609 B2
• Filed: 12/10/2008
• Issued: 01/01/2013
• Est. Priority Date: 06/16/2006
• Status: Active Grant

• Current Assignee: Naver Corporation
• Original Assignee: NHN Business Platform Corp. (Naver Corporation)
• Inventors: Lee, Jong Won, Yang, Zoo Il, Byun, Eun Ja
• Primary Examiner(s): VANDERHORST, MARIA VICTORIA
• Application Number:
  US12/332,237
• Publication Number:
  US 20090099934A1
• Time in Patent Office: 1,483 Days
• Field of Search: 705/14
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues

Abstract

Some embodiments disclosed herein are a method and a system for displaying an advertisement on a web page in which advertisement data displayed on the same web page from among different advertisement data can check mutual existence of the displayed advertisement data, thereby displaying another advertisement data different from the displayed advertisement data. The method for displaying another advertisement data includes recording and maintaining advertisement data including respective identification numbers in an advertisement database, loading the advertisement data from the advertisement database to a local computer memory of a user connected with a web page, identifying advertisement data having an identification number among the advertisement data loaded to the local computer memory, identifying predetermined option which may comprise predetermined display advertisement data from the advertisement database when the advertisement data having the identification number exists, and displaying the display advertisement data on the web page.

Claims

1. A method of processing data for displaying a web page on a terminal, the method comprising:

accessing, at a terminal, a server of a web page;

receiving, from the server, data for displaying the web page comprising a plurality of advertisements arranged thereon, each of the plurality of advertisements advertising for a product or service;

determining, at the terminal and prior to display of the web page on the terminal, whether any two of the plurality of advertisements, referred to as a first one and a second one of the plurality of advertisements, advertise for the same product or service; and

subsequent to determining that the first and second advertisements advertise for the same product or service, displaying the web page on the terminal without displaying at least one of the first and second advertisements as originally included in the data for displaying the web page,

wherein the web page displayed subsequent to determining comprises a third advertisement which replaces at least one of the first and second advertisements.

2. The method of claim 1, wherein each advertisement has information indicative of a product or service advertised therein, wherein determining comprises whether any two of the plurality of advertisements have the same information.

3. The method of claim 1, wherein the third advertisement advertises for the same product or service as the first and second advertisements.

4. The method of claim 1, wherein the third advertisement comprises information contained in at least one of the first and second advertisements.

5. The method of claim 1, wherein the web page displayed subsequent to determining displays only one of the first and second advertisements while not displaying the other.

6. The method of claim 1, wherein the web page displayed subsequent to determining displays at least one of the first and second advertisements in a location(s) of the web page other than as originally included in the data for displaying the web page.

7. The method of claim 1, wherein the web page displayed subsequent to determining displays one of the first and second advertisements substantially larger than as originally included in the data for displaying the web page.

8. The method of claim 1, further comprising:

generating a pop-up window comprising an advertisement along with displaying the web page.

9. The method of claim 8, wherein the advertisement included in the pop-up window comprises at least one of the first and second advertisements or the third advertisement.

10. The method of claim 1, wherein the web page displayed subsequent to determining further comprises at least one selected from the group consisting of:

only one of the first and second advertisements;

at least one of the first and second advertisements in a location(s) of the web page other than as originally included in the data for displaying the web page;

a modified version(s) of at least one of the first and second advertisements; and

one of the first and second advertisements substantially larger or smaller than as originally included in the data for displaying the web page.

11. The method of claim 1, wherein the at least one of the first and second advertisements is removed, replaced with at least one other advertisement, or modified from as originally included in the data for displaying the web page.

12. The method of claim 1, further comprising:

subsequent to determining and prior to displaying, sending a notification to the server or another computer associated with the web page, which notifies that the first and second advertisements advertise for the same product or service.

13. The method of claim 12, further comprising:

receiving, from the server or the other computer, a command for at least one selected from the group consisting of;

removing the at least one of the first and second advertisements from the data for displaying the web page,

replacing the at least one of the first and second advertisements with at least one other advertisement, and

modifying the at least one of the first and second advertisements from the data for displaying the web page so as to generate the third advertisement or to display a modified version(s) of the at least one of the first and second advertisements.

14. The method of claim 13, further comprising:

receiving, from the server or the other computer, a command for at least one selected from the group consisting of;

including, on the web page, the third advertisement;

including, on the web page, only one of the first and second advertisements while not including the other;

including, on the web page, at least one of the first and second advertisements in a location(s) of the web page other than as originally included in the data for displaying the web page;

including, on the web page, a modified version(s) of at least one of the first and second advertisements; and

including, on the web page, one of the first and second advertisements substantially larger or smaller than as originally included in the data for displaying the web page.

15. A non-transitory computer readable medium having stored thereon a computer program executable in a terminal in communication with a server of a web page for displaying the web page along with a plurality of advertisements, the program comprising:

an identification module configured to identify, in data for displaying the web page and the plurality of advertisements, information indicative of a product or service that each advertisement advertises therein;

a determination module configured to determine, prior to display of the web page on the terminal, whether any two or more of the plurality of advertisements advertise for the same product or service;

a communication module configured to send a notification to the server or another computer associated with the web page, notifying that first and second advertisements are to advertise for the same product or service and further to receive a command from the server to make changes in the data for displaying the web page;

an advertisement modification module configured to make changes in the data for displaying the web page; and

a display module configured to coordinate displaying of a modified version of the web page that comprises a third advertisement which replaces at least one of the first and second advertisements.

16. A method of running on-line advertisement, the method comprising:

sending, to a terminal, data for displaying a web page, which includes a plurality of advertisements comprising a first advertisement and a second advertisement, each of the plurality of advertisements advertising for a product or service;

receiving, from the terminal and prior to display of the web page on the terminal, a notification notifying that the first and second advertisements advertise for the same product or service;

retrieving a predetermined option to remedy a situation in which two or more advertisements advertising for the same product or service are chosen for displaying on the web page at the same time; and

sending, to the terminal, a command to implement the predetermined option such that the terminal is to display the web page in accordance with the predetermined option,

wherein the web page displayed subsequent to determining comprises a third advertisement which replaces at least one of the first and second advertisements.

17. The method of claim 16, further comprising:

sending, to the terminal, data necessary for implementing the predetermined option.

18. The method of claim 16, further comprising:

providing an advertisement database comprising advertisements that are to be included in the data for displaying the web page, wherein the advertisement database further comprises predetermined options for remedying the situation in which two or more advertisements advertising for the same product or service are chosen for displaying on the web page at the same time,

wherein the predetermined option is retrieved from the advertisement database.

19. The method of claim 16, wherein the predetermined option comprises at least one selected from the group consisting of:

including, on the web page, the third advertisement;

including, on the web page, only one of the first and second advertisements while not including the other;

including, on the web page, at least one of the first and second advertisements in a location(s) of the web page other than as originally included in the data for displaying the web page;

including, on the web page, a modified version(s) of at least one of the first and second advertisements; and

including, on the web page, one of the first and second advertisements substantially larger or smaller than as originally included in the data for displaying the web page.