Systems and methods relating to a lead distribution engine with quality assessment of lead sources
First Claim
1. A computer-implemented method of managing the distribution of business leads received from lead sources to lead destinations, comprising:
- maintaining a computing system comprising one or more computer processors in communication with computer readable storage, wherein the computing system is configured to route business leads received from lead sources to lead destinations;
maintaining, in computer readable storage, information about a target number of business leads to be routed, for the computing system, to each of a set of lead destinations per a given time period;
tracking, by the computing system, information about an actual number of business leads distributed to each lead destination in the set of lead destinations;
assigning a quality ranking to a lead source, wherein the quality ranking is associated by the computing system with a numerical multiplier; and
in response to receiving an offer of a business lead from the lead source;
identifying, by the computing system, a subset of the set of lead destinations as candidate purchasers for the business lead;
multiplying, by the computing system, the numerical multiplier of the lead source by the target number for each candidate purchaser for the business lead to calculate a modified target number for each candidate purchaser;
removing from the set of candidate purchasers, by the computing system, candidate purchasers to which has already been distributed a number of leads equal to or greater than their modified target number of business leads for the given time period; and
distributing the business lead, by the computing system, to one or more candidate purchasers that remain in the set of candidate purchasers and that have been distributed a number of leads that is less than their modified target number.
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Abstract
Lead distribution systems and methods distribute consumer business leads received from lead sources for routing to one or more destinations that use the leads and/or forward the leads to another destination. A quality level is assessed for each lead source, based in part on a percentage of leads from the source that result in a desired business transaction with the ultimate user of the lead. The system identifies a set of most profitable destinations for each lead, while maintaining a desired overall quality level and flow rate of leads routed to each destination. Adjusting the quality ratings of the lead sources may advantageously be used to affect the placement of their leads with destinations.
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Citations
10 Claims
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1. A computer-implemented method of managing the distribution of business leads received from lead sources to lead destinations, comprising:
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maintaining a computing system comprising one or more computer processors in communication with computer readable storage, wherein the computing system is configured to route business leads received from lead sources to lead destinations; maintaining, in computer readable storage, information about a target number of business leads to be routed, for the computing system, to each of a set of lead destinations per a given time period; tracking, by the computing system, information about an actual number of business leads distributed to each lead destination in the set of lead destinations; assigning a quality ranking to a lead source, wherein the quality ranking is associated by the computing system with a numerical multiplier; and in response to receiving an offer of a business lead from the lead source; identifying, by the computing system, a subset of the set of lead destinations as candidate purchasers for the business lead; multiplying, by the computing system, the numerical multiplier of the lead source by the target number for each candidate purchaser for the business lead to calculate a modified target number for each candidate purchaser; removing from the set of candidate purchasers, by the computing system, candidate purchasers to which has already been distributed a number of leads equal to or greater than their modified target number of business leads for the given time period; and distributing the business lead, by the computing system, to one or more candidate purchasers that remain in the set of candidate purchasers and that have been distributed a number of leads that is less than their modified target number. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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Specification