Using commercial share of wallet to compile marketing company lists

• US 8,352,343 B2
• Filed: 03/28/2012
• Issued: 01/08/2013
• Est. Priority Date: 10/29/2004
• Status: Active Grant

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Haggerty, Kathleen, Lyon, Charles Christopher, Okoh, Benedict O., Phelan, Robert E., Ruterman, Jon Kevin, Turner, Geraldine A., Yuan, Chao M., Biswas, Arnab
• Primary Examiner(s): Hammond, III, Thomas M
• Application Number:
  US13/432,941
• Publication Number:
  US 20120185296A1
• Time in Patent Office: 286 Days
• Field of Search: 705 35- 45
• US Class Current: 705/35
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: G06Q 40/08 Insurance

Abstract

Commercial size of spending wallet (“CSoSW”) is the total business spend of a business including cash but excluding bartered items. Commercial share of wallet (“CSoW”) is the portion of the spending wallet that is captured by a particular financial company. A modeling approach utilizes various data sources to provide outputs that describe a company'"'"'s spend capacity. Marketing companies that sell lists compile those lists by searching one or more databases for names and/or businesses that match certain criteria. Those marketing companies can use the CSoW/CSoSW modeling approach to show predicted spend and/or revenues for each company on a list. This makes the list more valuable to list buyers.

Claims

1. A method, comprising:

modeling, by a business evaluation computer-based system, industry spending patterns using individual corporate data and aggregate corporate data, wherein the business evaluation computer-based system comprises a computer processor and a tangible, non-transitory memory, and wherein the modeling comprises;

identifying the cost of goods sold and operating expenses from at least one of the individual corporate data and the aggregate corporate data;

at least one of identifying the cardable operating expenses from the operating expenses and identifying a cardable operating expenses ratio from aggregate corporate data;

at least one of summing the cardable operating expenses with the cost of goods sold and summing the cost of goods sold with the product of operating expenses and the cardable operating expenses ratio;

estimating, by the business evaluation computer-based system, a commercial size of spending wallet for the company based on financial statement data of the business, total known business spending of the business, and the model of industry spending patterns; and

associating, by the business evaluation computer-based system, the company with a cohort company based upon the commercial size of spending wallet of the company.

2. The method of claim 1, wherein the associating is further based upon at least one of the following parameters:

location, size, revenue, and industry.

3. The method of claim 1, further comprising prioritizing the association based upon marketing targets.

4. The method of claim 1, further comprising prioritizing the association based upon the commercial size of spending wallet of the company.

5. The method of claim 1, further comprising updating the association with businesses in a particular zip code, wherein each business has revenues within a pre-selected range.

6. The method of claim 1, further comprising updating the association with businesses in a particular zip code, wherein each business has a commercial size of spending wallet within a pre-selected range.

7. The method of claim 1, further comprising updating the association with businesses in a particular zip code, wherein each business has a predicted revenue within a pre-selected range.

8. A system comprising:

a computer processor configured to evaluate the business prospects of a company; and

a non-transitory computer-readable medium haying instructions stored thereon that, in response to execution by the computer processor, cause the computer processor to perform operations comprising

modeling, by the computer processor, industry spending patterns using individual corporate data and aggregate corporate data, wherein the modeling comprises;

identifying the cost of goods sold and operating expenses from at least one of the individual corporate data and the aggregate corporate data;

at least one of identifying the cardable operating expenses from the operating expenses and identifying a cardable operating expenses ratio from aggregate corporate data;

at least one of summing the cardable operating expenses with the cost of goods sold and summing the cost of goods sold with the product of operating expenses and the cardable operating expenses ratio;

estimating, by the computer processor, a commercial size of spending wallet for the company based on financial statement data of the business, total known business spending of the business, and the model of industry spending patterns; and

associating, by the computer processor, the company with a cohort company based upon the commercial size of spending wallet of the company.

9. The system of claim 8, wherein the associating is further based upon at least one of the following parameters:

location, size, revenue, and industry.

10. The system of claim 8, wherein the operations further comprise prioritizing the association based upon marketing targets.

11. The system of claim 8, wherein the operations further comprise prioritizing the association based upon the commercial size of spending wallet of the company.

12. The system of claim 8, wherein the operations further comprise updating the association with businesses in a particular zip code, wherein each business has revenues within a pre-selected range.

13. The system of claim 8, wherein the operations further comprise updating the association with businesses in a particular zip code, wherein each business has a commercial size of spending wallet within a pre-selected range.

14. The system of claim 8, wherein the operations further comprise updating the association with businesses in a particular zip code, wherein each business has a predicted revenue within a pre-selected range.

15. An article of manufacture including a non-transitory computer-readable storage medium having instructions stored thereon that, in response to execution by a computing device configured to evaluate the business prospects of a company, cause the computing device to perform operations comprising:

modeling, by the computing device, industry spending patterns using individual corporate data and aggregate corporate data, wherein the modeling comprises;

identifying the cost of goods sold and operating expenses from at least one of the individual corporate data and the aggregate corporate data;

at least one of identifying the cardable operating expenses from the operating expenses and identifying a cardable operating expenses ratio from aggregate corporate data;

at least one of summing the cardable operating expenses with the cost of goods sold and summing the cost of goods sold with the product of operating expenses and the cardable operating expenses ratio;

estimating, by the computing device, a commercial size of spending wallet for the company based on financial statement data of the business, total known business spending of the business, and the model of industry spending patterns; and

associating, by the computer processor, the company with a cohort company based upon the commercial size of spending wallet of the company.

16. The article of manufacture of claim 15, wherein the associating is further based upon at least one of the following parameters:

location, size, revenue, and industry.

17. The article of manufacture of claim 15, wherein the operations further comprise prioritizing the association based upon marketing targets.

18. The article of manufacture of claim 15, wherein the operations further comprise prioritizing the association based upon the commercial size of spending wallet of the company.

19. The article of manufacture of claim 15, wherein the operations further comprise updating the association with businesses in a particular zip code, wherein each business has revenues within a pre-selected range.

20. The article of manufacture of claim 15, wherein the operations further comprise updating the association with businesses in a particular zip code, wherein each business has a predicted revenue within a pre-selected range.