Dynamic page generator

• US 8,352,854 B2
• Filed: 08/20/2007
• Issued: 01/08/2013
• Est. Priority Date: 06/12/1997
• Status: Expired due to Fees

• Current Assignee: Digi Portal LLC (IP Edge LLC)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Patel, Ashvinkumar P., Nazem, Farzad
• Primary Examiner(s): Ries, Laurie
• Assistant Examiner(s): MARRERO, ZAIDA
• Application Number:
  US11/842,095
• Publication Number:
  US 20080028295A1
• Time in Patent Office: 1,968 Days
• Field of Search: 715/234
• US Class Current: 715/234
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06F 40/166 Editing, e.g. inserting or deleting
• CPC Class Codes: G06F 40/186 Templates
• CPC Class Codes: G06F 40/197 Version control for software G06F8/71
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/02 Services making use of location information

Abstract

In accordance with embodiments of the invention, a method for providing at least one customized advertisement in a dynamically generated customized page is provided. The method includes receiving a user request for a customized page. In response to the user request, the method further includes receiving a template program specific to the user. The template program is based on user configuration information. The user configuration information includes user demographic information. The template program is received from one of at least two locations. The location is determined from the frequency of the user request for the customized page. After receiving an advertisement selected in accordance to the user demographic information, the template program is executed using the selected advertisement to generate the customized page. The customized page is provided to the user.

Claims

1. A method comprising:

receiving a user request for a customized page;

receiving a template program that is unique to the user and based on user configuration information, the user configuration information being supplied by the user and used to build the template program that is unique to the user, the user configuration information including user demographic information, and wherein the template program is received from one of at least two locations, the location determined from the frequency of the user request for the customized page;

receiving an advertisement selected in accordance to the user demographic information;

executing the template program using the selected advertisement to generate the customized page; and

providing the customized page to the user.

2. The method of claim 1, wherein the user demographic information includes at least one of the group consisting of sex, age, and location information.

3. The method of claim 2, wherein location information comprises a postal code.

4. The method of claim 2, wherein location information comprises a time zone.

5. The method of claim 1, wherein the advertisement is classified based on targeted demographic information.

6. The method of claim 1, wherein the template program further comprises user preferences related to real-time information for generating the customized page.

7. The method of claim 6, wherein the real-time information comprises stock quotes, sports scores, and news headlines.

8. A computer-readable non-transitory medium tangibly storing computer instructions for a processor, when executed by the processor the instructions cause the processor to be operable for:

receiving a user request for a customized page;

receiving a template program that is unique to the user and based on user configuration information, the user configuration information being supplied by the user and used to build the template program that is unique to the user, the user configuration information including user demographic information, and wherein the template program is received from one of at least two locations, the location determined from the frequency of the user request for the customized page;

receiving an advertisement selected in accordance to the user demographic information;

executing the template program using the selected advertisement to generate the customized page; and

providing the customized page to the user.

9. The computer-readable non-transitory medium of claim 8, wherein the user demographic information includes at least one of the group consisting of sex, age, and location information.

10. The computer-readable non-transitory medium of claim 8, wherein location information comprises a postal code.

11. The computer-readable non-transitory medium of claim 8, wherein location information comprises a time zone.

12. The computer-readable non-transitory medium of claim 8, wherein the advertisement is classified based on targeted demographic information.

13. The computer-readable non-transitory medium of claim 8, wherein the template program further comprises user preferences related to real-time information for generating the customized page.

14. The computer-readable non-transitory medium of claim 13, wherein the real-time information comprises stock quotes, sports scores, and news headlines.

15. A system comprising:

logic for receiving a user request for a customized page;

logic for receiving a template program that is unique to the user and based on user configuration information, the user configuration information being supplied by the user and used to build the template program that is unique to the user, the user configuration information including user demographic information, wherein the template program is received from one of at least two locations, the location determined from the frequency of the user request for the customized page;

logic for receiving an advertisement selected in accordance to the user demographic information;

a processor for executing the template program using the selected advertisement to generate the customized page; and

logic for providing the customized page to the user.

16. The system of claim 15, wherein one of the at least two locations is a local storage.

17. The system of claim 15 further comprising logic for receiving real-time data from a shared memory.