System and method for single sign on targeted advertising

• US 8,352,980 B2
• Filed: 02/15/2007
• Issued: 01/08/2013
• Est. Priority Date: 02/15/2007
• Status: Active Grant

• Current Assignee: Sbc Knowledge Ventures, L.P.
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Howcroft, Jerald Robert
• Primary Examiner(s): HUYNH, AN SON PHI
• Application Number:
  US11/707,746
• Publication Number:
  US 20080201731A1
• Time in Patent Office: 2,154 Days
• Field of Search: 705/14, 705/14.4, 705/14.41, 705/14.49, 705 1452- 1455, 705 1466- 1467, 725/9, 725/13, 725/22, 725/32, 725 34- 36
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04L 63/0815 providing single-sign-on or federations
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/466 Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A method is disclosed for sending targeted advertising data, the method including monitoring in a plurality of data communications networks, single sign on (SSO) subscriber event data from a first SSO subscriber end user device and a second SSO subscriber end user device, calculating product interest correlation scores in a plurality of advertising categories for an SSO subscriber advertising profile based on the monitoring SSO subscriber event data, selecting advertising data in at least one of the advertising categories from an advertiser database based on the SSO subscriber advertising profile, selecting a format to deliver the selected advertising data to a third SSO subscriber end user device and sending the targeted advertising data to the third SSO subscriber end user device. A system and a computer program are disclosed for performing the method. A data structure is disclosed for providing an interrelationship between a processor and data structure data.

Claims

1. A method for selecting targeted advertising data, the method comprising:

identifying by a processor at a server, a federated single sign on identity for a single sign on subscriber over a plurality of platforms and data communication networks;

monitoring by the processor each of a plurality of the single sign on subscriber'"'"'s responses from a plurality of end user devices to each of a plurality of advertisements having a plurality of advertising data types in data communications networks, the federated single sign on identity to obtain single sign on subscriber response tendency data for a plurality of single sign on subscriber end user devices associated with the federated single sign on identity, wherein the response tendency data is based on a historical log of the plurality of responses end user devices indicating a tendency to respond to a particular data type, a particular advertising type and on a particular device type;

tracking by the server the plurality of the end user'"'"'s responses to for different advertising data types comprising image, video, audio, text and icon, advertising data types presented to the end user device, wherein the advertising types comprising banner, pop-up, icon indicated for advertising data and end user device types comprising internet protocol television display, cell phone, personal computer and mobile to which the single sign on subscriber responds;

selecting a data type, advertising type and end user device type for targeted advertising data based on the tracked response tendency data and current location of the single sign on subscriber, wherein the tracked response tendency data indicates the single sign on subscriber'"'"'s response tendencies for the single sign on identity to the different data types, advertising types for advertising data and end user device types to which the single sign on subscriber responds; and

sending from the server to a particular end user device type associated with the single sign on subscriber, targeted advertising data having a data type selected from the group consisting of image, video, audio, text and icon, wherein

the data type and device type are selected based on the single sign on end user data type and end user device type response tendency data for the single sign on subscriber;

wherein in the response tendency data;

in response to the advertising data type is image, sending an image advertisement;

in response to the advertising data type is audio, sending an audio advertisement;

in response to the advertising data type is video, sending a video advertisement,

wherein the plurality of data communications networks are selected from the group consisting of an internet protocol television network, a voice over internet protocol network, a internet service provider network and a cellular telephone network and wherein an advertising category is at least one of the group consisting of sports, fashion, business and movies and wherein the data type further comprises a data type selected from the group consisting of image, video, audio, text, icon, the advertising type further comprises an advertising type selected from the group consisting of icons and pop-ups and the end user device type further comprises an end user device type selected from the group consisting of an internet protocol television display, personal computer, and cellular telephone, wherein in the response tendency data;

in response to the advertisement type is banner, sending a banner advertisement;

in response to the advertisement type is pop-up, sending a pop-up advertisement; and

in response to the advertisement type is icon, sending an icon advertisement;

and wherein the single sign on response tendency data is collected from a plurality of different platforms having different single sign on subscriber identifiers associated with the single sign on end user identifier.

2. The method of claim 1, wherein the single sign on subscriber end user device is selected from a cell phone, personal digital assistant (PDA), lap top computer, stationary personal computer, internet protocol television remote control, web tablet, laptop computer, pocket PC, a television set capable of receiving IP based video services and mobile IP device,

wherein in the response tendency data:

in response to the end user device type is a television display, sending an advertisement to a television display;

in response to the end user device type is cell phone, sending an advertisement to a cell phone; and

in response to the end user device type is a personal computer, sending an advertisement to a personal computer.

3. The method of claim 1, further comprising:

determining a characteristic for an single sign on subscriber end user device; and

adapting an advertising data format for the single sign on subscriber end user device selected from at least one of the group consisting of audio, video, graphics support, and text fidelity to match the characteristic of the single sign on end user device.

4. The method of claim 1, wherein the end user device is selected based on the end user device response tendency data indicating an end user device type to which the single sign on subscriber tends to respond.

5. The method of claim 1, comprising sending the targeted advertising data having a data type selected from image, video, audio, text and icon, wherein the data type is selected based on an single sign on end user data type response tendency data from an single sign on subscriber advertising profile.

6. A system for selecting targeted advertising, the system comprising:

a processor in data communication with a tangible non-transitory computer readable storage medium; and

a computer program stored in the tangible non-transitory computer readable storage medium for execution by the processor, the computer program comprising;

instructions to monitor a plurality of an end user'"'"'s responses to different advertising data types comprising image, video, audio, text and icon, advertising data types presented to the end user device, wherein the advertising data types comprising banner, pop-up, icon indicated for advertising data and end user device types comprising internet protocol television display, cell phone, personal computer and mobile to which the single sign on subscriber responds;

instructions to track in a plurality of data communications networks, single sign on subscriber response tendency data, indicating the single sign on subscriber'"'"'s prior tendency to respond to advertising data data type comprising video, audio, text and icon, advertising type comprising banner, pop-up and icon and end user device type comprising internet protocol display, cell phone, personal computer and mobile device; and

instructions to select a data type, advertising type and end user device type for the targeted advertising data based on the single sign on response tendency data and current location of the single sign on subscriber, indicating which data type, advertising type and end user device to which the single sign on subscriber responds; and

instructions to send to a particular end user device type associated with the single sign on subscriber, targeted advertising data having a data type selected from the group consisting of image, video, audio, text and icon,

wherein the data type and device type are selected based on the single sign on end user data type and end user device type response tendency data for the single sign on subscriber; and

instructions to determine a data type in the response tendency data,

wherein in the response tendency data;

in response to the advertising data type is image, sending an image advertisement;

in response to the advertising data type is audio, sending an audio advertisement; and

in response to the advertising data type is video, sending a video advertisement;

wherein the plurality of data communications networks are selected from the group consisting of an internet protocol television network, a voice over internet protocol network, a internet service provider network and a cellular telephone network and wherein an advertising category is one of the group consisting of sports, fashion, business and movies and wherein the data type further comprises a data type selected from the group consisting of image, video, audio, text, icon, the advertising type further comprises an advertising type selected from the group consisting of icons and pop-ups and the end user device type further comprises an end user device type selected from the group consisting of an internet protocol television display, personal computer, and cellular telephone, wherein in the response tendency data;

p1 in response to the advertisement type is banner, sending a banner advertisement;

in response to the advertisement type is pop-up, sending a pop-up advertisement; and

in response to the advertisement type is icon, sending an icon advertisement;

and wherein the single sign on response tendency data is collected from a plurality of different platforms having different single sign on subscriber identifiers associated with the single sign on end user identifier.

7. The system of claim 6, wherein the single sign on subscriber end user device is selected from the group consisting of a cell phone, personal digital assistant, lap top computer, stationary personal computer, internet protocol television remote control, web tablet, laptop computer, pocket PC, a television set capable of receiving IP based video services and mobile IP device;

instructions to determine an end user device type in the response tendency data, wherein in the response tendency data;

in response to the end user device type is a television display, send an advertisement to a television display;

in response to the end user device type is cell phone, send an advertisement to a cell phone; and

in response to the end user device type is a personal computer, send an advertisement to a personal computer.

8. The system of claim 6, the computer program further comprising instructions to determine a characteristic for an single sign on subscriber end user device and instructions to adapt an advertising data format for the single sign on subscriber end user device to one of audio, video, graphics support, and text fidelity to match the characteristic of the single sign on end user device.

9. The system of claim 6, the computer program further comprising instructions to send targeted advertising data having a data type selected from image, video, audio, text and icon, wherein the data type is selected based on an single sign on end user data type response tendency data from the single sign on subscriber advertising profile.

10. A tangible non-transitory computer readable storage medium containing a computer program, the computer program comprising instructions that when executed by a processor cause the processor to perform a function, the computer program further comprising:

instructions to monitor a plurality of an end user'"'"'s responses to different advertising data types comprising image, video, audio, text and icon, advertising data types presented to the end user device, wherein the advertising data types comprise banner, pop-up, icon indicated for advertising data and end user device types comprising internet protocol television display, cell phone, personal computer and mobile to which the single sign on subscriber responds;

instructions to track in a plurality of data communications networks, single sign on subscriber response tendency data;

instructions to select advertising data based on the single sign on response tendency data,

wherein the single sign on response tendency data indicates data type comprising image, video, audio, text and icon, advertising type comprising banner, pop-up and icon indicated and end user device type comprising internet protocol television display, cell phone, personal computer and mobile device for advertising data to which an single sign on subscriber responds;

instructions to determine a data tune in the response tendency data,

wherein in the response tendency data;

in response to the advertising data type is image, sending an image advertisement;

in response to the advertising data type is audio, sending an audio advertisement; and

in response to the advertising data type is video, sending a video advertisement;

wherein the plurality of data communications networks are selected from the group consisting of an internet protocol television network, a voice over internet protocol network, a internet service provider network and a cellular telephone network and wherein an advertising category is one of the group consisting of sports, fashion, business and movies and wherein the data type further comprises a data type selected from the group consisting of image, video, audio, text, icon, the advertising type further comprises an advertising type selected from the group consisting of icons and pop-ups and the end user device type further comprises an end user device type selected from the group consisting of an internet protocol television display, personal computer, and cellular telephone, wherein in the response tendency data;

in response to the advertisement type is banner, sending a banner advertisement;

in response to the advertisement type is pop-up, sending a pop-up advertisement; and

in response to the advertisement type is icon, sending an icon advertisement, and wherein the single sign on response tendency data is collected from a plurality of different platforms having different single sign on subscriber identifiers associated with the single sign on end user identifier.