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Systems and methods for prospecting business insurance customers

  • US 8,355,934 B2
  • Filed: 01/25/2010
  • Issued: 01/15/2013
  • Est. Priority Date: 01/25/2010
  • Status: Active Grant
First Claim
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1. A system for an insurance company to adjust an insurance process, comprising:

  • a database; and

    at least one processor in communication with the database and configured to;

    receive identification of at least one prospect;

    retrieve information associated with the at least one prospect from the database;

    determine by a first predictive model executed on the processor a prospect underwriting affinity score representative of the likelihood that insurance will be offered to the at least one prospect, based on the retrieved information;

    determine by a second predictive model executed on the processor a prospect affinity score representative of the likelihood that the prospect will accept an insurance offer, based on the retrieved information;

    determine by a third predictive model executed on the processor a combined prospect score based at least partly on the prospect underwriting affinity score and the prospect affinity score; and

    adjust an insurance workflow process based on the combined prospect score.

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