Enhanced hyperlink feature for web pages

• US 8,355,949 B1
• Filed: 03/12/2012
• Issued: 01/15/2013
• Est. Priority Date: 10/18/2006
• Status: Expired due to Fees

• Current Assignee: Near Intelligence Holdings, Inc.
• Original Assignee: UberMedia, Inc.
• Inventors: Agostino, Michael N., Fields, Jason P., Chen, Joseph, Meydad, Yovav, Levine, Jason, Radford, Michael, Benson, David E., Starace, Christopher, Kim, Eric J.
• Primary Examiner(s): Patel, Jagdish
• Assistant Examiner(s): HAMILTON, SARA CHANDLER
• Application Number:
  US13/418,280
• Time in Patent Office: 309 Days
• Field of Search: 705/1.1, 705/4.4
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

The invention in some embodiments features a contextual content delivery system (CCDS) for enhancing conventional web content with pop-up bubbles that display information when a cursor hovers over a word, link, or icon. The CCDS is configured to identify words or links in a document, determine their context, select the appropriate bubble from a plural of bubble types for each of the words or links, select content for each bubble based, in part, on the context in which the words and hyperlinks are used. The context can be determined from various sources including the resource in which the word or link appears and the target resource to which the link points. Thereafter, the CCDS enhances the words or links so that bubbles are automatically invoked in response to the appropriate trigger.

Claims

1. A contextual content delivery system operably connected to one or more publishers via a data communications network, the system comprising a computing device configured to:

identify one or more conventional hyperlinks in a document;

for each of the identified hyperlinks;

determine a context associated with the identified hyperlink;

select one of a plurality of bubble types based on a uniform resource locator extracted from the identified hyperlink;

wherein each of the bubble types comprises a first display area and a second display area;

select content for the first display area of the associated selected bubble type based on the uniform resource locator extracted from the identified hyperlink; and

select content for the second display area of the selected bubble type based on the determined context of the identified hyperlink; and

convert each of the identified hyperlinks to an enhanced hyperlink for invoking the selected bubble type, the selected content for the first display area of the selected bubble type and the selected content for the second display area of the selected bubble type;

display the selected bubble type, the selected content for the first display area of the selected bubble type and the selected content for the second display area of the selected bubble type to a user when invoked by the user.

2. The contextual content delivery system of claim 1, wherein display of the selected bubble type, the selected content for the first display area of the selected bubble type and the selected content for the second display area of the selected bubble type is invoked in response to hovering a cursor over the enhanced hyperlink.