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Searchable television commercials

  • US 8,359,611 B2
  • Filed: 03/08/2005
  • Issued: 01/22/2013
  • Est. Priority Date: 03/08/2005
  • Status: Expired due to Fees
First Claim
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1. A method, operable on a server, for providing access to advertising within a media stream, the method comprising:

  • identifying descriptors to be embedded into at least one media stream and to be used for indexing a commercial among a plurality of commercials;

    creating an index of the descriptors;

    embedding the descriptors into at least one media stream to identify the commercial for indexing among a plurality of commercials and searching the index of the plurality of commercials, the descriptors being embedded within a blanking interval between a program and the commercial;

    receiving, at the server, a request for a commercial from a first user, the request including a keyword query;

    searching at least one stored media stream for commercials matching the request;

    presenting at least one commercial matching the request to the first user;

    responsive to selection of one commercial within the at least one commercial, delivering the selected commercial to a user;

    recording points earned by the first user for viewing the delivered commercial, wherein the delivered commercial is assigned points;

    receiving an assignment of points from the first user for at least a second user; and

    assigning the points to the second user.

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