Searchable television commercials
First Claim
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1. A method, operable on a server, for providing access to advertising within a media stream, the method comprising:
- identifying descriptors to be embedded into at least one media stream and to be used for indexing a commercial among a plurality of commercials;
creating an index of the descriptors;
embedding the descriptors into at least one media stream to identify the commercial for indexing among a plurality of commercials and searching the index of the plurality of commercials, the descriptors being embedded within a blanking interval between a program and the commercial;
receiving, at the server, a request for a commercial from a first user, the request including a keyword query;
searching at least one stored media stream for commercials matching the request;
presenting at least one commercial matching the request to the first user;
responsive to selection of one commercial within the at least one commercial, delivering the selected commercial to a user;
recording points earned by the first user for viewing the delivered commercial, wherein the delivered commercial is assigned points;
receiving an assignment of points from the first user for at least a second user; and
assigning the points to the second user.
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Abstract
A mechanism is provided for indexing commercials. A viewer may query a search engine for a particular product or service. The index may include descriptors that are provided within a blanking interval within the media stream or within program guide information associated with the stream. The index information may also include Internet hyperlinks. Commercials may also have associated therewith a value that is relative to a value of media content. A viewer may accumulate value by viewing advertisements. Accumulated value may then be used to acquire more content.
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Citations
16 Claims
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1. A method, operable on a server, for providing access to advertising within a media stream, the method comprising:
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identifying descriptors to be embedded into at least one media stream and to be used for indexing a commercial among a plurality of commercials; creating an index of the descriptors; embedding the descriptors into at least one media stream to identify the commercial for indexing among a plurality of commercials and searching the index of the plurality of commercials, the descriptors being embedded within a blanking interval between a program and the commercial; receiving, at the server, a request for a commercial from a first user, the request including a keyword query; searching at least one stored media stream for commercials matching the request; presenting at least one commercial matching the request to the first user; responsive to selection of one commercial within the at least one commercial, delivering the selected commercial to a user; recording points earned by the first user for viewing the delivered commercial, wherein the delivered commercial is assigned points; receiving an assignment of points from the first user for at least a second user; and assigning the points to the second user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for providing access to advertising within a media stream, the system comprising:
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a server configured for; identifying descriptors to be embedded into at least one media stream and to be used for indexing a commercial among a plurality of commercials; creating an index of the descriptors; embedding the descriptors into at least one media stream to identify the commercial for indexing among the plurality of commercials and searching the index of the plurality of commercials; at least one stored media stream searchable for commercials matching a request, the at least one stored media stream including a recorded television stream including at least one commercial, the request comprising a keyword query; and at least one of a server and a television device for presenting at least one commercial matching the request, the at least one of a server and a television device configured to play a selected television commercial to a user and identify a point value for the at least one commercial, the point value being based on identification credentials associated with the user, the at least one of the server and the television device providing access to television content based on the point value, wherein the user assigns points to at least one other user. - View Dependent Claims (10, 11)
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12. A computer usable storage medium device having computer usable program code embodied therein to allow access to advertising, the computer usable storage medium device comprising:
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computer usable program code configured to identify descriptors to be embedded into at least one media stream and to be used for indexing a commercial among a plurality of commercials; computer usable program code configured to create an index of the descriptors; computer usable program code configured to embed the descriptors into at least one media stream to identify the commercial for indexing among the plurality of commercials and searching the index of the plurality of commercials, the descriptors being embedded within a blanking interval between a program and the commercial; computer usable program code configured to receive a request from a first user for a commercial viewable on one of a television, a computing device and a communications device; computer usable program code configured to search for any commercial corresponding to the request; computer usable program code configured to present any commercial corresponding to the request to the first user; and computer usable program code configured to record points earned for viewing any commercial with assigned points computer usable program code configured to receive assignments of points from the first user for at least a second user; and computer usable program code configured to assign the points to the second user. - View Dependent Claims (13, 14, 15, 16)
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Specification