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Systems and methods for automatically generating advertisements using a media guidance application

  • US 8,359,616 B2
  • Filed: 09/30/2009
  • Issued: 01/22/2013
  • Est. Priority Date: 09/30/2009
  • Status: Active Grant
First Claim
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1. A method for automatically generating advertisements using a media guidance application implemented at least in part on user equipment, the method comprising:

  • displaying, on a display at the user equipment, a media guidance application display screen, wherein the media guidance application display screen comprises an advertisement display region;

    identifying advertisement criteria, including advertisement content and advertisement composition, for the advertisement display region;

    searching the advertisement database for a stored advertisement that satisfies the advertisement criteria associated with the advertisement display region or is assigned to the advertisement display region;

    upon determining that the advertisement database does not include a stored advertisement satisfying the criteria and a stored advertisement assigned to the advertisement display region;

    retrieving a plurality of distinct advertisement elements from an advertisement database in accordance with the identified advertisement criteria to assemble together into a new generated advertisement;

    generating a new advertisement for display in the advertisement display region by assembling the plurality of distinct advertisement elements;

    displaying, on the display at the user equipment, the generated advertisement in the advertisement display region;

    monitoring a user interaction with the generated advertisement to produce user interaction data; and

    transmitting the user interaction data to a remote data-collection server.

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