Systems and methods for automatically generating advertisements using a media guidance application
First Claim
Patent Images
1. A method for automatically generating advertisements using a media guidance application implemented at least in part on user equipment, the method comprising:
- displaying, on a display at the user equipment, a media guidance application display screen, wherein the media guidance application display screen comprises an advertisement display region;
identifying advertisement criteria, including advertisement content and advertisement composition, for the advertisement display region;
searching the advertisement database for a stored advertisement that satisfies the advertisement criteria associated with the advertisement display region or is assigned to the advertisement display region;
upon determining that the advertisement database does not include a stored advertisement satisfying the criteria and a stored advertisement assigned to the advertisement display region;
retrieving a plurality of distinct advertisement elements from an advertisement database in accordance with the identified advertisement criteria to assemble together into a new generated advertisement;
generating a new advertisement for display in the advertisement display region by assembling the plurality of distinct advertisement elements;
displaying, on the display at the user equipment, the generated advertisement in the advertisement display region;
monitoring a user interaction with the generated advertisement to produce user interaction data; and
transmitting the user interaction data to a remote data-collection server.
14 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for automatically generating advertisements using a media guidance application are provided. In some embodiments, an advertisement database is searched to identify a stored advertisement for display in an advertisement display region of a media guidance application display screen. Upon determining that the advertisement database does not include a suitable stored advertisement, a new advertisement may be generated for display in the advertisement display region.
-
Citations
20 Claims
-
1. A method for automatically generating advertisements using a media guidance application implemented at least in part on user equipment, the method comprising:
-
displaying, on a display at the user equipment, a media guidance application display screen, wherein the media guidance application display screen comprises an advertisement display region; identifying advertisement criteria, including advertisement content and advertisement composition, for the advertisement display region; searching the advertisement database for a stored advertisement that satisfies the advertisement criteria associated with the advertisement display region or is assigned to the advertisement display region; upon determining that the advertisement database does not include a stored advertisement satisfying the criteria and a stored advertisement assigned to the advertisement display region; retrieving a plurality of distinct advertisement elements from an advertisement database in accordance with the identified advertisement criteria to assemble together into a new generated advertisement; generating a new advertisement for display in the advertisement display region by assembling the plurality of distinct advertisement elements; displaying, on the display at the user equipment, the generated advertisement in the advertisement display region; monitoring a user interaction with the generated advertisement to produce user interaction data; and transmitting the user interaction data to a remote data-collection server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A system for automatically generating advertisements using a media guidance application implemented at least in part on user equipment, the system comprising:
-
user equipment configured to; display a media guidance application display screen on a display, wherein the media guidance application display screen comprises an advertisement display region; and processing circuitry configured to; identify advertisement criteria, including advertisement content and advertisement composition, for the advertisement display region; search the advertisement database for a stored advertisement that satisfies the advertisement criteria associated with the advertisement display region or is assigned to the advertisement display region; upon determining that the advertisement database does not include a stored advertisement satisfying the criteria and a stored advertisement assigned to the advertisement display region; retrieve a plurality of distinct advertisement elements from an advertisement database in accordance with the identified advertisement criteria to assemble together into a new generated advertisement; generate a new advertisement for display in the advertisement display region by assembling the plurality of distinct advertisement elements; display the generated advertisement in the advertisement display region; monitor a user interaction with the generated advertisement to produce user interaction data; and transmit the user interaction data to a remote data-collection server. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
-
Specification