Methods and apparatus for presenting personalized information to consumers in a retail environment
First Claim
1. A method for determining a price of a product for a customer, comprising:
- obtaining a unique identifier of said product from an RFID tag of said product;
obtaining a unique identifier of said customer from an RFID tag of said customer;
determining a personalized price for said product in physical proximity to said customer, said personalized price providing a discount from a regular price, wherein said physical proximity is determined based on said customer RFID tag and said product RFID tag being within a field of the same RFID reader.
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Accused Products
Abstract
Methods and apparatus are provided for presenting personalized information to consumers in a retail environment. A personalized price is determined for at least one product that is in physical proximity to the customer. The physical proximity may be determined, for example, by evaluating identifiers, such as RFID tags, associated with each customer and product. A personalized message can be also presented to a customer regarding at least one product that is in physical proximity to the customer. The personalized message can provide, for example, dietary or safety information relevant to the customer and at least one product in the proximity of the customer. The personalized information may be determined based on one or more personalized message rules.
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Citations
25 Claims
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1. A method for determining a price of a product for a customer, comprising:
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obtaining a unique identifier of said product from an RFID tag of said product; obtaining a unique identifier of said customer from an RFID tag of said customer; determining a personalized price for said product in physical proximity to said customer, said personalized price providing a discount from a regular price, wherein said physical proximity is determined based on said customer RFID tag and said product RFID tag being within a field of the same RFID reader. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method for determining a message to present to a customer, comprising:
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obtaining a unique identifier of a product from an RFID tag of said product; obtaining a unique identifier of said customer from an RFID tag of said customer; determining a personalized message to present to said customer regarding said product in physical proximity to said customer, said personalized message based on one or more attributes of said customer, wherein said physical proximity is determined based on said customer RFID tag and said product RFID tag being within a field of the same RFID reader. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22)
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23. A system for determining a price of a product for a customer, said system comprising:
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a memory; and at least one processor, coupled to the memory, operative to; obtain a unique identifier of said product from an RFID tag of said product; obtain a unique identifier of said customer from an RFID tag of said customer; determine a personalized price for said product in physical proximity to said customer, said personalized price providing a discount from a regular price, wherein said physical proximity is determined based on said customer RFID tag and said product RFID tag being within a field of the same RFID reader and wherein said personalized price is based on one or more attributes of said customer.
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24. An article of manufacture for determining a price of a product for a customer, comprising a tangible and recordable machine readable storage medium excluding signals containing one or more programs which when executed implement the steps of:
- obtaining a unique identifier of said product from an RFID tag of said product;
obtaining a unique identifier of said customer from an RFID tag of said customer;
determining one or more of a personalized price and a personalized message for at least one product in physical proximity to said customer, said personalized price providing a discount from a regular price and said personalized message based on one or more attributes of said customer, wherein said physical proximity is determined based on said customer RFID tag and said product RFID tag being within a field of the same RFID reader.
- obtaining a unique identifier of said product from an RFID tag of said product;
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25. A system for determining a message to present to a customer, said system comprising:
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a memory; and at least one processor, coupled to the memory, operative to; obtaining a unique identifier of a product from an RFID tag of said product; obtaining a unique identifier of said customer from an RFID tag of said customer; determining a personalized message to present to said customer regarding said product in physical proximity to said customer, said personalized message based on one or more attributes of said customer, wherein said physical proximity is determined based on said customer RFID tag and said product RFID tag being within a field of the same RFID reader.
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Specification