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Adaptive information presentation apparatus

  • US 8,370,158 B2
  • Filed: 01/31/2012
  • Issued: 02/05/2013
  • Est. Priority Date: 06/10/1999
  • Status: Expired due to Fees
First Claim
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1. Server apparatus, comprising:

  • a processor;

    a communications interface in data communication with the processor; and

    a storage device in data communication with the processor, the storage device comprising a storage medium, the storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to;

    receive a first remotely generated input via said communications interface, said first input relating to a first location;

    receive a second remotely generated input via said communications interface, said second input relating to a second location, the first and second locations being part of a common journey;

    identify a first entity associated with the first location;

    identify a second entity associated with the second location;

    cause first advertising content related to the first entity to be forwarded via said communication interface to a remotely disposed computerized device which generated said first and second remotely generated inputs; and

    cause second advertising content related to the second entity to be forwarded via said communication interface to said remotely disposed computerized device.

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