Multimedia advertising service through a mobile communication network and multimedia content controlling apparatus and method of a mobile terminal supporting said service
First Claim
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1. A method for providing a multimedia advertising service by downloading multimedia contents from a server to a plurality of mobile terminals, comprising the steps of:
- uploading, from a mobile terminal to an advertising server, display history information associated with currently accumulated and stored multimedia content and a request for multimedia content;
downloading the requested multimedia content and a display condition information corresponding to the requested multimedia content;
determining on the mobile terminal when an event corresponding to the display condition information occurs; and
configuring the mobile terminal to execute and display the downloaded content according to the display condition information.
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Abstract
The present invention relates to apparatus and method of providing a multimedia advertising service through a mobile communication network. In the present invention, a content server downloads ad contents to a mobile terminal along with content-displaying condition and the mobile terminal having received the ad contents displays the received ad contents according to the content-displaying condition when an event specified by the content-displaying condition occurs. Afterwards, a content-displayed history is uploaded to the content server by the mobile terminal.
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Citations
17 Claims
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1. A method for providing a multimedia advertising service by downloading multimedia contents from a server to a plurality of mobile terminals, comprising the steps of:
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uploading, from a mobile terminal to an advertising server, display history information associated with currently accumulated and stored multimedia content and a request for multimedia content; downloading the requested multimedia content and a display condition information corresponding to the requested multimedia content; determining on the mobile terminal when an event corresponding to the display condition information occurs; and configuring the mobile terminal to execute and display the downloaded content according to the display condition information. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A mobile terminal configured to provide a multimedia advertising service, the mobile terminal comprising:
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communication means for downloading requested multimedia content and display condition information; storage means for separately storing the downloaded content and display condition information; monitoring means for monitoring various events occurring at a mobile terminal operation in real time; scheduling means for scheduling a display of the downloaded corresponding multimedia content associated with a current event according to a result of the monitoring and the stored display information; content execution means for executing and displaying the corresponding multimedia content according to the schedule; and uploading means for uploading, from the mobile terminal to an advertising server, display history information associated with the stored multimedia content and the request for multimedia content. - View Dependent Claims (8, 9, 10, 11)
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12. A method for controlling multimedia contents of a mobile terminal accessible to a wireless Internet for a multimedia advertising service, comprising the steps of:
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(a1) wirelessly receiving access information; (a2) accessing a corresponding server in response to the access information, and uploading display history information and a request for multimedia content; (a3) downloading the requested multimedia content and corresponding display condition information; (b) storing the downloaded content and the corresponding display condition information; (c) monitoring various events occurring at a mobile terminal operation in real time; (d) scheduling a display of multimedia content associated with a current event according to a result of the monitoring and the stored display condition information; (e) executing and displaying the multimedia content according to the schedule; and (f) storing the display history information associated with the displayed content; and (g) uploading, from the mobile terminal to an advertising server, display history information associated with the stored display history information. - View Dependent Claims (13, 14, 15, 16, 17)
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Specification