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User interface and methods for recommending items to users

  • US 8,370,203 B2
  • Filed: 04/02/2010
  • Issued: 02/05/2013
  • Est. Priority Date: 10/07/2002
  • Status: Active Grant
First Claim
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1. A method of recommending items to users of an electronic catalog system, the method comprising:

  • receiving a request that identifies a catalog item selected by a user for performing a transaction;

    selecting first and second item selection methods, from a set of candidate item selection methods, based at least partly on user profile data associated with the user;

    selecting a first plurality of additional catalog items to recommend to the user, said first plurality of additional catalog items selected according to the first item selection method;

    selecting a second plurality of additional catalog items to recommend to the user, said second plurality of additional catalog items selected according to the second item selection method; and

    generating a page to present to the user in response to the request, wherein generating the page comprises;

    populating a first section of the page with representations of each of the first plurality of additional catalog items;

    populating a second section of the page with representations of each of the second plurality of additional catalog items, said second section being distinct from the first section; and

    populating a third section of the page with at least a representation of the catalog item selected by the user, said third section identifying said catalog item as being selected, and being distinct from the first and second sections;

    said method performed in its entirety by a server system that comprises one or more physical servers.

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