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Determining whether to include items in a data feed

  • US 8,370,208 B1
  • Filed: 02/15/2010
  • Issued: 02/05/2013
  • Est. Priority Date: 02/15/2010
  • Status: Active Grant
First Claim
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1. A non-transitory computer readable medium embodying a program executable by at least one computing device, comprising:

  • an item feed application configured to periodically send a feed of a subset of a plurality of items to a comparison shopping network site over a network, the items being sold to a plurality of customers through an electronic commerce network site over a network, wherein at least a portion of a plurality of sales of the items through the electronic commerce network site originate by virtue of a referral from the comparison shopping network site;

    a portion of the item feed application including;

    code that stores a quantity of commercial data associated with the items in a data store, the commercial data including sales history data associated with the items;

    code that trains a predictive model in the computing device with the commercial data associated with the items;

    code that applies each of the items to the predictive model to determine whether such items are to be included in a feed to the referral network site; and

    code that sends the feed that includes a subset of the items to the referral network site.

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