Tools for predicting improvement in website search engine rankings based upon website linking relationships

• US 8,370,365 B1
• Filed: 01/31/2011
• Issued: 02/05/2013
• Est. Priority Date: 01/31/2011
• Status: Active Grant

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Inventors: Rowe, Tiffany, Christian, James, Nijjer, Rajinder
• Primary Examiner(s): TRUONG, CAM Y T
• Application Number:
  US13/017,937
• Time in Patent Office: 736 Days
• Field of Search: 707/723, 707/784, 707/758, 707/748
• US Class Current: 707/748
• CPC Class Codes: G06F 16/382 using citations hypermedia G06F16/94
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques

Abstract

The present inventions may be implemented by tools for predicting website search engine rankings. An example system may comprise: a first website having a first IP address hosted on at least one server computer communicatively coupled to a network; a second website having a second IP address hosted on one or more of the at least one server computer; and one or more of the at least one server computers being configured to calculate a link match score indicating whether a search engine ranking for the first website would improve if the first website entered a linking relationship with the second website, wherein the link match score is a function of whether the first IP address is similar to the second IP address.

Claims

1. A system, comprising:

A) at least one server computer having a processor and being configured to;

i) calculate a link match score indicating whether a search engine ranking for a first website hosted on a first hosting server having a first internet protocol address would improve if said first website entered a linking relationship with a second website hosted on a second hosting server having a second internet protocol address,

ii) determine whether said link match score exceeds a predetermined value, and

iii) recommend, responsive to a determination that said link match score exceeds said predetermined value, said linking relationship to an operator of said first website or an operator of said second website, wherein said link match score is a function of whether said first internet protocol address is similar to said second internet protocol address, said link match score being calculated by;

i) generating a first website profile for said first website, said first website profile comprising;

a) a domain name for said first website;

b) said first internet protocol address;

c) a number of inbound links to said first website;

d) a PageRank for said first website;

e) an Open Directory Project category for said first website;

f) at least one keyword for said first website; and

g) a popularity ranking for said first website;

ii) generating a second website profile for said second website, said second website profile comprising;

a) a domain name for said second website;

b) said second internet protocol address;

c) a number of inbound links to said second website;

d) a PageRank for said second website;

e) an Open Directory Project category for said second website;

f) at least one keyword for said second website; and

g) a popularity ranking for said second website; and

iii) calculating said link match score, wherein said link match score is based upon a calculated correlation between said first website profile and said second website profile, wherein said link match score indicates an improved search engine ranking for said first website where said calculated correlation is greater than 0.5, wherein said first internet protocol address comprises a first class C internet protocol address and said second internet protocol address comprises a second class C internet protocol address, wherein said calculated correlation is initially set at greater than 0.5 if a first three octets of said first class C internet protocol address does not match a first three octets of said second class C internet protocol address; and

B) said at least one server computer further comprising a profile database storing said first website profile and said second website profile.

2. The system of claim 1, wherein said link match score indicates an improved search engine ranking for said first website where said first internet protocol address does not match said second internet protocol address.

3. The system of claim 1, wherein said first internet protocol address comprises a first class C internet protocol address and said second internet protocol address comprises a second class C internet protocol address, wherein said link match score is a function of whether a first three octets of said first class C internet protocol address matches a first three octets of said second class C internet protocol address.

4. The system of claim 3, wherein said link match score indicates an improved search engine ranking for said first website where said first three octets of said first class C internet protocol address do not match said first three octets of said second class C internet protocol address.

5. The system of claim 4, wherein said link match score is further a function of a number of inbound links to said second website.

6. The system of claim 5, wherein said link match score is further a function of a PageRank for said second website.

7. The system of claim 6, wherein said link match score is further a function of whether an Open Directory Project category for said first website matches an Open Directory Project category for said second website.

8. The system of claim 7, wherein said link match score is further a function of whether a keyword for said first website matches a keyword for said second website.

9. The system of claim 8, wherein said keyword for said first website is received from an operator of said first website and said keyword for said second website is received from an operator of said second website.

10. The system of claim 8, wherein said keyword for said first website and said keyword for said second website are obtained by crawling said first website and said second website.

11. The system of claim 8, wherein said link match score is further a function of a popularity rank for said second website.

12. The system of claim 1, wherein said at least one server computer is further configured to:

present said link match score to an operator of said first website.

13. The system of claim 12, wherein said at least one server computer is further configured to:

receive from said operator of said first website a request to enter said linking relationship with said second website.

14. The system of claim 13, wherein said at least one server computer is further configured to:

transmit request to an operator of said second website.

15. The system of claim 14, wherein said at least one server computer is further configured to:

receive from said operator of said second website an acceptance of said request.

16. The system of claim 15, wherein said at least one server computer is further configured to:

transmit, to said operator of said first website, a second code comprising a second link to said second website.

17. The system of claim 16, wherein said at least one server computer is further configured to:

transmit, to said operator of said second website, a first code comprising a first link to said first website.

18. The system of claim 1, wherein said link match score indicates an improved search engine ranking for said first website where said calculated correlation is high.

19. The system of claim 1, wherein said calculated correlation has a minimum value of 0 and a maximum value of 1.

20. The system of claim 1, wherein said calculated correlation is initially set at greater than 0.5 where said internet protocol address for said first website does not match said internet protocol address for said second website.

21. The system of claim 1, wherein said calculated correlation is reset at a higher value if a number of inbound links to said second website is greater than 1.

22. The system of claim 21, wherein said calculated correlation is reset at a higher value if a PageRank for said second website is greater than 1.

23. The system of claim 22, wherein said calculated correlation is reset at a higher value if an Open Directory Project category for said first website matches an Open Directory Project category for said second website.

24. The system of claim 23, wherein said calculated correlation is reset at a higher value if a keyword for said first website matches a keyword for said second website.

25. The system of claim 24, wherein said calculated correlation is reset at a higher value if a popularity ranking for said second website is high.