Advertisement customization
First Claim
Patent Images
1. A method comprising:
- receiving information identifying an advertisement placement area in a document;
identifying one or more characteristics of content surrounding the advertisement placement area in the document;
customizing, by one or more computers, one or more advertisements based on the identified characteristics of the content surrounding the advertisement placement area in the document; and
transmitting the customized advertisements for display in the advertisement placement area in the document.
2 Assignments
0 Petitions
Accused Products
Abstract
Methods, systems and computer program products for customizing one or more advertisements are described. Specifically, advertisements may be customized using information from content of a web page prior to viewing by a user. For example, the rendering of the text of an advertisement may be in a same size, color, and font type as the text on the web page into which the advertisement is integrated. In addition, the advertisement may be displayed using a same color scheme as that used by the web page such that the advertisement may be enhanced in terms of notice and interaction by the user.
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Citations
42 Claims
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1. A method comprising:
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receiving information identifying an advertisement placement area in a document; identifying one or more characteristics of content surrounding the advertisement placement area in the document; customizing, by one or more computers, one or more advertisements based on the identified characteristics of the content surrounding the advertisement placement area in the document; and transmitting the customized advertisements for display in the advertisement placement area in the document. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system comprising:
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a processor; and a computer-readable medium operatively coupled to the processor and including instructions, which, when executed by the processor, causes the processor to perform operations comprising; receiving information identifying an advertisement placement area in a document; identifying one or more characteristics of content surrounding the advertisement placement area in the document; customizing one or more advertisements based on the identified characteristics of the content surrounding the advertisement placement area in the document; and transmitting the customized advertisements for display in the advertisement placement area in the document. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A computer-readable medium having instructions stored thereon, which, when executed by a processor, causes the processor to perform operations comprising:
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receiving information identifying an advertisement placement area in a document; identifying one or more characteristics of content surrounding the advertisement placement area in the document; customizing one or more advertisements based on the identified characteristics of the content surrounding the advertisement placement area in the document; and transmitting the customized advertisements for display in the advertisement placement area in the document. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
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34. A method comprising:
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identifying content of a document; identifying one or more characteristics associated with the content, wherein the one or more characteristics include a chrome of the content; customizing, by one or more computers, one or more advertisements based on the identified characteristics, wherein customizing the one or more advertisements comprises customizing a chrome of the advertisements; and transmitting the customized advertisements for display in the document.
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35. A system comprising:
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a processor; and a computer-readable medium operatively coupled to the processor and including instructions, which, when executed by the processor, causes the processor to perform operations comprising; identifying content of a document; identifying one or more characteristics associated with the content, wherein the one or more characteristics include a chrome of the content; customizing one or more advertisements based on the identified characteristics, wherein customizing the one or more advertisements comprises customizing a chrome of the advertisements; and transmitting the customized advertisements for display in the document.
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36. A computer-readable medium having instructions stored thereon, which, when executed by a processor, causes the processor to perform operations comprising:
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identifying content of a document; identifying one or more characteristics associated with the content, wherein the one or more characteristics include a chrome of the content; customizing one or more advertisements based on the identified characteristics, wherein customizing the one or more advertisements comprises customizing a chrome of the advertisements; and transmitting the customized advertisements for display in the document.
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37. A method comprising:
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identifying a portion of a document that is in proximity to an advertising slot; determining one or more style characteristics for the portion of the document; customizing, by one or more computers, one or more advertisements, wherein customizing the one or more advertisements comprises determining a style for the one or more advertisements that is compatible with the one or more style characteristics; and transmitting the customized advertisements for display in the advertising slot in the document.
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38. A system comprising:
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a processor; and a computer-readable medium operatively coupled to the processor and including instructions, which, when executed by the processor, causes the processor to perform operations comprising; identifying a portion of a document that is in proximity to an advertising slot; determining one or more style characteristics for the portion of the document; customizing one or more advertisements, wherein customizing the one or more advertisements comprises determining a style for the one or more advertisements that is compatible with the one or more style characteristics; and transmitting the customized advertisements for display in the advertising slot in the document.
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39. A computer-readable medium having instructions stored thereon, which, when executed by a processor, causes the processor to perform operations comprising:
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identifying a portion of a document that is in proximity to an advertising slot; determining one or more style characteristics for the portion of the document; customizing one or more advertisements, wherein customizing the one or more advertisements comprises determining a style for the one or more advertisements that is compatible with the one or more style characteristics; and transmitting the customized advertisements for display in the advertising slot in the document.
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40. A method comprising:
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identifying content of a document; identifying one or more characteristics associated with the content; customizing, by one or more computers, one or more advertisements, wherein customizing the one or more advertisements comprises integrating the one or more advertisements with the content based on the identified characteristics; and transmitting the customized advertisements for display in the document.
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41. A system comprising:
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a processor; and a computer-readable medium operatively coupled to the processor and including instructions, which, when executed by the processor, causes the processor to perform operations comprising; identifying content of a document; identifying one or more characteristics associated with the content; customizing one or more advertisements, wherein customizing the one or more advertisements comprises integrating the one or more advertisements with the content based on the identified characteristics; and transmitting the customized advertisements for display in the document.
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42. A computer-readable medium having instructions stored thereon, which, when executed by a processor, causes the processor to perform operations comprising:
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identifying content of a document; identifying one or more characteristics associated with the content; customizing one or more advertisements, wherein customizing the one or more advertisements comprises integrating the one or more advertisements with the content based on the identified characteristics; and transmitting the customized advertisements for display in the document.
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Specification