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Advertisement customization

  • US 8,374,935 B1
  • Filed: 02/21/2012
  • Issued: 02/12/2013
  • Est. Priority Date: 07/23/2008
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving information identifying an advertisement placement area in a document;

    identifying one or more characteristics of content surrounding the advertisement placement area in the document;

    customizing, by one or more computers, one or more advertisements based on the identified characteristics of the content surrounding the advertisement placement area in the document; and

    transmitting the customized advertisements for display in the advertisement placement area in the document.

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