Social computing personas for protecting identity in online social interactions

• US 8,375,331 B1
• Filed: 08/26/2011
• Issued: 02/12/2013
• Est. Priority Date: 08/23/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Mayers, Eric
• Primary Examiner(s): BAUTISTA, XIOMARA L
• Application Number:
  US13/219,398
• Time in Patent Office: 536 Days
• Field of Search: 715/700, 715/733, 715/738, 715/751, 715/753, 715/764, 715/765, 715/835, 715/838, 715/810, 705/319, 705/325, 709/203, 709/204
• US Class Current: 715/835
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 63/0421 Anonymous communication, i.e. the party's identifiers are hidden from the other party or parties, e.g. using an anonymizer

Abstract

A system and method for generating a plurality of personas for an account of a user is disclosed. The present invention uses an account engine to receive information for the plurality of personas and to associate the information for the plurality of personas to the account. The information for each of the plurality of personas includes a visibility level. A persona engine receives a selection from the user and transmits the selected persona to the user based on the selection. An authority engine determines an appearance of the selected persona based on the visibility level.

Claims

1. A computer-implemented method for generating a plurality of personas for an account of a user of a social network performed on one or more computing devices, the method comprising:

receiving, using the one or more computing devices, information for the plurality of personas from the user;

associating the information for the plurality of personas to the account of the user;

predicting which of the plurality of personas is more likely to be chosen by the user and arranging the plurality of personas based on a likelihood of selection by the user;

receiving a selection of one of the plurality of personas from the user;

determining, using the one or more computing devices, an appearance of the selected persona; and

providing the selected persona for display to the user.

2. The method of claim 1, wherein the plurality of personas include a visibility level of at least one of public, public over a threshold age, visible to selected users and hidden from everyone.

3. The method of claim 2, wherein the visible to selected users visibility level further comprises at least one of being visible to all friends and being visible to selected friends.

4. The method of claim 1, wherein the information for the plurality of personas comprises at least one of a name, a picture, a description, a visibility level, a permission and a sharing property.

5. The method of claim 4, further comprising determining an appearance of the selected persona based at least in part on the visibility level.

6. The method of claim 4, wherein the permission comprises allowing at least one of all friends, selected friends, all account holders and anyone to access the user'"'"'s real identity.

7. The method of claim 1, further comprising associating one of the plurality of personas with at least one other account holder based at least in part on a sharing property, the sharing property comprising at least one of associating one of the plurality of personas with other account holders and associating one of the plurality of personas with selected friends.

8. The method of claim 1, further comprising generating a reputation for each persona based at least in part on activity or feedback associated with the persona.

9. The method of claim 1, wherein the plurality of personas comprises at least one of the user'"'"'s real identity, an alter ego and a one-time anonymous identity.

10. The method of claim 1, further comprising transmitting the information for the selected persona in response to the user submitting at least one of a post, a comment, a picture, a video, a message, an article and a game.

11. The method of claim 1, further comprising assigning a reputation to the selected persona according to at least one of a number of views, a number of comments and a number of indications of approval of at least one of the post, the comment, the picture, the video, the message, the article and the game submitted by the selected persona.

12. A system for generating a plurality of personas for an account of a user of a social network, the system comprising:

one or more processors;

an account engine stored on a memory and executable by the one or more processors, the account engine for receiving information for the plurality of personas from the user and associating the information for the plurality of personas to the account of the user;

a persona engine stored on the memory and executable by the one or more processors-coupled to the account engine, the persona engine for predicting which of the plurality of personas is more likely to be chosen by the user, arranging the plurality of personas based on a likelihood of selection by the user, receiving a selection from the user of one of the plurality of personas and providing the selected persona for display to the user; and

an authority engine stored on the memory and executable by the one or more processors, the authority engine for determining an appearance of the selected persona.

13. The system of claim 12, wherein the plurality of personas include a visibility level of at least one of public, public over a threshold age, visible to selected users and hidden from everyone.

14. The system of claim 13, wherein the visible to selected users visibility level further comprises at least one of being visible to all friends and being visible to selected friends.

15. The system of claim 12, wherein the information for the plurality of personas comprises at least one of a name, a picture, a description, a visibility level, a permission and a sharing property.

16. The system of claim 12, wherein the persona engine associates one of the plurality of personas with at least one other account holder based at least in part on the sharing property, the sharing property comprising at least one of associating one of the plurality of personas with other account holders and associating one of the plurality of personas with selected friends.

17. The system of claim 12, wherein the authority engine determines an appearance of the selected persona based at least in part on a visibility level associated with the selected persona.

18. The system of claim 12, wherein the authority engine authorizes other account holders to access the user'"'"'s real identity based at least in part on a permission, the permission comprising allowing at least one of all friends, selected friends, all account holders and anyone to access the user'"'"'s real identity.

19. The system of claim 12, wherein the plurality of personas comprises at least one of the user'"'"'s real identity, an alter ego and a one-time anonymous identity.

20. The system of claim 12, wherein the persona engine transmits the information for the selected persona in response to the user submitting at least one of a post, a comment, a picture, a video, a message, an article and a game.

21. The system of claim 12, wherein the authority engine assigns a reputation to the selected persona according to at least one of a number of views, a number of comments and a number of indications of approval of at least one of the post, the comment, the picture, the video, the message, the article and the game submitted by the selected persona.

22. A computer program product comprising a non-transitory computer useable medium including a computer readable program, wherein the computer readable program when executed on a computer causes the computer to perform steps comprising:

receiving information for a plurality of personas from a user;

associating the information for the plurality of personas to an account of the user;

predicting which of the plurality of personas is more likely to be chosen by the user and arranging the plurality of personas based on a likelihood of selection by the user;

receiving a selection of one of the plurality of personas from the user;

determining an appearance of the selected persona; and

providing the selected persona to the user.

23. The computer program product of claim 22, wherein the plurality of personas include a visibility level of at least one of public, public over a threshold age, visible to selected users and hidden from everyone.

24. The computer program product of claim 23, wherein the visible to selected users visibility level further comprises at least one of being visible to all friends and being visible to selected friends.

25. The computer program product of claim 22, wherein the information for the plurality of personas comprises at least one of a name, a picture, a description, a visibility level, a permission and a sharing property.

26. The computer program product of claim 25, wherein the computer readable program when executed on the computer causes the computer to further determine an appearance of the selected persona based at least in part on the visibility level.

27. The computer program product of claim 25, wherein the permission comprises allowing at least one of all friends, selected friends, all account holders and anyone to access the user'"'"'s real identity.

28. The computer program product of claim 22, wherein the computer readable program when executed on the computer causes the computer to further associate one of the plurality of personas with at least one other account holder based at least in part on a sharing property, the sharing property comprising at least one of associating one of the plurality of personas with other account holders and associating one of the plurality of personas with selected friends.

29. The computer program product of claim 22, wherein the computer readable program when executed on the computer causes the computer to further generate a reputation for each persona based at least in part on activity or feedback associated with the persona.

30. The computer program product of claim 22, wherein the plurality of personas comprises at least one of the user'"'"'s real identity, an alter ego and a one-time anonymous identity.

31. The computer program product of claim 22, wherein the computer readable program when executed on the computer causes the computer to further transmit the information for the selected persona in response to the user submitting at least one of a post, a comment, a picture, a video, a message, an article and a game.

32. The computer program product of claim 22, wherein the computer readable program when executed on the computer causes the computer to further assign a reputation to the selected persona according to at least one of a number of views, a number of comments and a number of indications of approval of at least one of the post, the comment, the picture, the video, the message, the article and the game submitted by the selected persona.