System for providing interactive advertisements to user of mobile devices

• US 8,380,175 B2
• Filed: 08/28/2007
• Issued: 02/19/2013
• Est. Priority Date: 11/22/2006
• Status: Active Grant

• Current Assignee: Qualtrics LLC (SAP SE)
• Original Assignee: Bindu Rama Rao
• Inventors: Rao, Bindu Rama
• Primary Examiner(s): Brandt, Christopher M
• Application Number:
  US11/897,183
• Publication Number:
  US 20080119167A1
• Time in Patent Office: 2,002 Days
• Field of Search: 455/410, 455/411, 455/414.1, 455/2.01, 455/3.04, 705/64, 705/67, 705/72, 705/73, 705/75, 705/76, 705/77, 705/78, 705/14.19, 705/14.4, 705/14.41, 705/14.49, 705/14.64, 705/27, 705/313, 705/347
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/06 specially adapted for file transfer, e.g. file transfer protocol [FTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04L 67/55 Push-based network services

Abstract

A system for mobile devices that facilitates the creation and dissemination of interactive media to a plurality of mobile devices and PCs/laptops that comprise a client component. The interactive media may comprise of a list of products that are for sale and the user can select one or more for purchase. It may also comprise a list of real estate entries with associated user interest solicitation and the user can indicate his interest in one or more of the entries. The server can help the user make an appointment to view the corresponding real estate properties.

Claims

1. A mobile device communicatively coupled to a server, the mobile device comprising:

a list of products wherein at least one product of the list of products comprises an associated user interest solicitation;

a client capable of receiving the list of products from the server and presenting the list of products to a user;

the client displaying each product of the list of products, one product at a time, along with the associated user interest solicitation and soliciting a user'"'"'s response;

the client capturing the user'"'"'s response to the list of products and communicating the user'"'"'s response to the server; and

the client prompting the user to enter a security code selectively and securely communicating the security code provided by the user to the server for user authentication and non repudiation.

2. The mobile device according to claim 1, wherein the at least one product of the list of products is a real estate property for sale and wherein its associated user interest solicitation comprises an entry to make an appointment for visiting the real estate property for sale.

3. The mobile device according to claim 2, wherein the client prompts the user to enter a security code when the user'"'"'s response comprises a response indicating interest in making an appointment for visiting the real estate property for sale.

4. The mobile device according to claim 3, further comprising:

the client prompting the user to select from a list of available appointment schedules provided by the server; and

the client collecting the user'"'"'s appointment selection and communicating the appointment selection to the server.

5. The mobile device according to claim 1, wherein the at least one product of the list of products is an item for sale and wherein its associated user interest solicitation comprises an entry to purchase the item for sale.

6. The mobile device according to claim 5, wherein the client prompts the user to enter a security code when the user'"'"'s response comprises a response indicating interest in purchasing the at least one product of the list of products.

7. The mobile device according to claim 6, wherein the client prompts the user to enter a security code only when instructed to do so by a server that processes the user'"'"'s response and determines that the user intends to make a purchase.

8. The mobile device according to claim 7, further comprising:

the client prompting the user to approve an invoice provided by the server based on the user'"'"'s response; and

the client collecting the user'"'"' approval and communicating the user'"'"'s approval of the invoice to the server.

9. The mobile device according to claim 1, wherein the user'"'"'s response to the list of products comprises an audio response that is recorded by the user on the mobile device.

10. A method of conducting a sales transaction on a mobile device, the method comprising:

communicating an interactive media comprising a list of products to the mobile device wherein at least one of the products in the list of products comprises an associated user interest solicitation;

presenting each product in the list of products of the interactive media to a user by a client in the mobile device, one product at a time;

collecting, by the client, user interest information;

sending, by the client, the user interest information to a server;

prompting, by the client, a security code from the user and an approval for a displayed invoice that is generated based on the user interest information; and

providing securely, by the client, the security code provided by the user to the server along with user approval of the invoice.

11. The method of claim 10, further comprising:

conducting, by the server, a sales transaction with an external system, employing the invoice and a billing account associated with the user.

12. The method of claim 11, wherein the security code is employed for user authentication and non-repudiation of a sales transaction approved by the user.

13. The method of claim 10, wherein the user interest solicitation is a multiple choice selection soliciting user'"'"'s interest in the associated product of the list of products.

14. A server communicatively coupled to a device capable of receiving an interactive media, the server comprising:

a user profile for a user of the device, the user profile comprising a billing account and a user profile PIN code;

the server communicating the interactive media to the device, wherein the interactive media is designed to determine user interest in a list of items, wherein at least one of the list of items comprises an associated user interest solicitation;

the server receiving a user'"'"'s response from the device in response to the interactive media communicated to the device;

the server processing the user'"'"'s response and selectively communicating an invoice to the device for display to the user and for soliciting the user'"'"'s PIN code; and

the server receiving the user'"'"'s PIN code from the user and comparing it to the user profile PIN code to successfully authenticate the user before conducting a sales transaction with an external system based on the invoice.

15. The server according to claim 14, wherein the server inserts an interactive advertisement with an associated user interest solicitation into a content delivered to the server for dissemination to the device thereby converting the content into interactive media that is delivered.

16. The server according to claim 14, wherein the server inserts an interactive advertisement with an associated user interest solicitation into one of a questionnaire, an audio guided activity and an interest indicator survey.

17. The server according to claim 16, further comprising:

a user profile database that comprises the user profile; and

the server receiving the user'"'"'s PIN code from the user and comparing it to the user profile PIN code accessed from the user profile that is retrieved from the user profile database to successfully authenticate the user before conducting a sales transaction with an external system based on the invoice.

18. The server according to claim 14, wherein the user profile further comprises a shipping address and a billing address, the server communicating at least a portion of the billing account, the billing address, the shipping address and the invoice to the external system for conducting a sales transaction.

19. The server according to claim 14, further comprising:

the server communicatively coupled to a plurality of devices;

a targeting component capable of determining target devices for the interactive media among the plurality of devices based on at least the associated user profiles for the plurality of devices stored in the user profile database; and

the server communicating the interactive media to the target devices.

20. The server according to claim 19, wherein the list of items comprises at least one real estate entry and an associated user interest solicitation and wherein the server processes the user'"'"'s response and selectively communicates an appointment schedule list to the device for soliciting the user'"'"'s selection of an appointment schedule.