Interactive voting or survey
First Claim
Patent Images
1. An interactive voting system utilising short message service (SMS) short text messages, the interactive voting system comprising:
- broadcasting at least one question inviting a response from the public,indicating voting options in each said question by presenting to the public a number of predetermined SMS short text messages, each of the short text messages providing a defined answer to the broadcast question,inviting the public to participate by responding by SMS text message to an advertised destination number with a message that contains one of the voting options,receiving the incoming text messages from participants and counting them on a computer and providing information to the broadcaster, based on the number of votes for each of the predetermined replies.
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Abstract
An interactive direct response system combines the use of short text message systems (SMS) via cell phones (100) with a database (102) and website to enable advertisers to view in real time customer responses to a direct response campaign. Customers are invited to respond to a defined advertisement on for example a billboard by responding to a single telephone number associated with the website by sending a text message linked to that particular advertisement, i.e. a single word (104,106). A computer receives and analyses the responses and sends an acknowledgement message to the customer.
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Citations
34 Claims
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1. An interactive voting system utilising short message service (SMS) short text messages, the interactive voting system comprising:
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broadcasting at least one question inviting a response from the public, indicating voting options in each said question by presenting to the public a number of predetermined SMS short text messages, each of the short text messages providing a defined answer to the broadcast question, inviting the public to participate by responding by SMS text message to an advertised destination number with a message that contains one of the voting options, receiving the incoming text messages from participants and counting them on a computer and providing information to the broadcaster, based on the number of votes for each of the predetermined replies. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An interactive system utilizing Short Message Service (SMS) short text messages, the interactive system comprising:
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a first advertisement and a second advertisement each advertising an identical product or service via non-SMS based media, wherein each advertisement invites one or more participants to respond via a communication device to a single predetermined phone number, wherein each advertisement includes distinct content not present in the other advertisement, and wherein each advertisement includes instructions requesting the one or more participants to respond to the advertisement by sending a predetermined SMS short text message to the single predetermined phone number; and a computer system for receiving a short text message sent from the one or more participants by SMS to the predetermined phone number, the computer system adapted to identify the received short text message as being in response to either the first advertisement or, the second advertisement and not the other advertisement by searching a content of the received short text message and locating at least a portion of the distinct content associated with the first or second advertisement which the responder is responding to in the content of the received short text message. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. An interactive system utilising short message service (SMS) text messages, the system comprising:
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presenting a request for a vote between different possibilities, inviting a participant to respond with one of a number of different defined short text message via SMS, computerised means for comparing and matching the participants'"'"' short text messages with one or more retained reference records, wherein in operation, if a participant'"'"'s short text message matches any of the one or more retained reference records, information from the message is stored in a database. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34)
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Specification