Method and system for aggregating reviews and searching within reviews for a product

• US 8,380,694 B2
• Filed: 02/28/2012
• Issued: 02/19/2013
• Est. Priority Date: 12/14/2004
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Ruhl, Jan Matthias, Datar, Mayur D.
• Primary Examiner(s): Radtke, Mark Andrew X
• Application Number:
  US13/407,650
• Publication Number:
  US 20120158735A1
• Time in Patent Office: 357 Days
• Field of Search: 707/706
• US Class Current: 707/706
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0278 Product appraisal
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products

Abstract

The embodiments disclosed herein include new, more efficient ways to collect product reviews from the Internet, aggregate reviews for the same product, and provide an aggregated review to end users in a searchable format. One aspect of the invention is a graphical user interface on a computer that includes a plurality of portions of reviews for a product and a search input area for entering search terms to search for reviews of the product that contain the search terms.

Claims

1. A method comprising:

at a client having one or more processors and memory storing one or more programs for execution by the one or more processors;

sending a request for an aggregated review of a product to a remote server,

receiving the aggregated review of the product from the remote server, wherein the aggregated review of the product is derived from a plurality of reviews of the product,

displaying the aggregated review of the product, wherein the aggregated review of the product includes;

portions of multiple reviews of the product, wherein a respective review of the product provides a subjective evaluation of the product by a human, and

a list of phrases associated with the product,

detecting selection of a phrase in the list of phrases; and

in response to detecting selection of the phrase in the list of phrases, displaying, in the aggregated review of the product, just portions of reviews of the product from reviews that contain the selected phrase.

2. The method of claim 1, wherein the aggregated review of the product includes a first average rating for the product, and the method further includes displaying a second average rating of reviews matching the selected phrase.

3. The method of claim 1, wherein the aggregated review of the product includes a first number of reviews of the product, and the method further includes displaying a second number of reviews matching the selected phrase.

4. The method of claim 1, wherein the aggregated review of the product includes a first list of review sources that link back to source web sites or to reviews corresponding to the product, and the method further includes displaying a second list of review sources that link back to source web sites or to reviews matching the selected phrase.

5. The method of claim 1, wherein the aggregated review of the product includes a first rating distribution of reviews for the product, and the method further includes displaying a second rating distribution for the product from reviews matching the selected phrase.

6. The method of claim 5, wherein each of the first and second rating distributions of reviews for the product includes a histogram of reviews for the product.

7. The method of claim 5, wherein each of the first and second rating distributions of reviews for the product includes multiple rating regions, each rating region having a respective rating for the product and being associated with a respective set of reviews of the product having the respective rating for the product, and the method further includes:

detecting selection of a respective rating region having a predefined rating for the product; and

in response to detecting selection of the respective rating region, displaying, in the aggregated review of the product, just portions of a corresponding set of reviews that have the predefined rating for the product.

8. A method comprising:

at a server having one or more processors and memory storing one or more programs for execution by the one or more processors;

receiving a request for an aggregated review of a product from a client;

preparing the aggregated review of the product, wherein the aggregated review of the product is derived from a plurality of reviews of the product;

sending the aggregated review of the product to the client for display, wherein the aggregated review of the product includes;

portions of multiple reviews of the product, wherein a respective review of the product provides a subjective evaluation of the product by a human, and

information for displaying a list of phrases related to the product, such that a user selection of a phrase in the list of phrases causes a display of just portions of reviews of the product from reviews that contain the selected phrase in the aggregated review of the product at the client.

9. The method of claim 8, further comprising:

indexing individual and aggregated product reviews to produce a reviews index, wherein the reviews index maps search terms to reviews; and

storing the reviews index.

10. The method of claim 8, wherein a respective phrase in the list of phrases is automatically selected from the plurality of reviews of the product in accordance with corresponding weighted occurrences of the respective phrase in the plurality of reviews of the product.

11. The method of claim 10, wherein a phrase that appears in a title or a summary of a review of the product is given more weight than the phrase that appears elsewhere in the review of the product.

12. The method of claim 8, wherein a phrase in the plurality of reviews of the product is given a score that is equal to a length of the phrase times a square root of a sum of corresponding weighted occurrences of the phrase in the plurality of reviews of the product, and the phrase is one of the displayed list of phrases if its score is higher than a predefined threshold.

13. The method of claim 8, wherein the aggregated review of the product includes a first aggregate rating for the product, and the method further includes sending to the client information for displaying a second aggregate rating of reviews matching the selected phrase.

14. The method of claim 8, wherein the aggregated review of the product includes a first number of reviews of the product, and the method further includes sending to the client information for displaying a second number of reviews matching the selected phrase.

15. The method of claim 8, wherein the aggregated review of the product includes a first list of review sources that link back to source web sites or to reviews corresponding to the product, and the method further includes sending to the client information for displaying a second list of review sources that link back to source web sites or to reviews matching the selected phrase.

16. The method of claim 8, wherein the aggregated review of the product includes a first rating distribution of reviews for the product, and the method further includes sending to the client information for displaying a second rating distribution for the product from reviews matching the selected phrase.

17. The method of claim 16, wherein each of the first and second rating distributions of reviews for the product includes a histogram of reviews for the product.

18. The method of claim 16, wherein each of the first and second rating distributions of reviews for the product includes multiple rating regions, each rating region having a respective rating for the product and being associated with a respective set of reviews of the product having the respective rating for the product, and the method further includes:

detecting selection of a respective rating region having a predefined rating for the product; and

in response to detecting selection of the respective rating region, sending to the client information for displaying, in the aggregated review of the product, just portions of a corresponding set of reviews that have the predefined rating for the product.

19. A system comprising at least one server, the system comprising:

one or more processors; and

memory;

wherein said at least one server is configured to;

receive a request for an aggregated review of a product from a client;

prepare the aggregated review of the product, wherein the aggregated review of the product is derived from a plurality of reviews of the product;

send the aggregated review of the product to the client for display, wherein the aggregated review of the product includes;

portions of multiple reviews of the product, wherein a respective review of the product provides a subjective evaluation of the product by a human, and

information for displaying a list of phrases related to the product, such that a user selection of a phrase in the list of phrases causes a display of just portions of reviews of the product from reviews that contain the selected phrase in the aggregated review of the product at the client.

20. The system of claim 19, wherein a respective phrase in the list of phrases is automatically selected from the plurality of reviews of the product in accordance with corresponding weighted occurrences of the respective phrase in the plurality of reviews of the product.

21. The system of claim 19, wherein the aggregated review of the product includes a first aggregate rating for the product, and the method further includes sending to the client information for displaying a second aggregate rating of reviews matching the selected phrase.

22. The system of claim 19, wherein the aggregated review of the product includes a first number of reviews of the product, and the method further includes sending to the client information for displaying a second number of reviews matching the selected phrase.

23. The system of claim 19, wherein the aggregated review of the product includes a first list of review sources that link back to source web sites or to reviews corresponding to the product, and the method further includes sending to the client information for displaying a second list of review sources that link back to source web sites or to reviews matching the selected phrase.

24. A non-transitory computer readable storage medium having stored thereon data representing sequences of instructions, which when executed by a server system having one or more processors and memory, cause the server system to:

receive a request for an aggregated review of a product from a client;

prepare the aggregated review of the product, wherein the aggregated review of the product is derived from a plurality of reviews of the product;

send to the client for display of the aggregated review of the product to the client, wherein the aggregated review of the product includes;

portions of multiple reviews of the product, wherein a respective review of the product provides a subjective evaluation of the product by a human, and

information for displaying a list of phrases related to the product, such that a user selection of a phrase in the list of phrases causes a display of just portions of reviews of the product from reviews that contain the selected phrase in the aggregated review of the product at the client.

25. The non-transitory computer readable storage medium of claim 24, wherein a respective phrase in the list of phrases is automatically selected from the plurality of reviews of the product in accordance with corresponding weighted occurrences of the respective phrase in the plurality of reviews of the product.

26. The non-transitory computer readable storage medium of claim 24, wherein the aggregated review of the product includes a first aggregate rating for the product, and the method further includes sending to the client information for displaying a second aggregate rating of reviews matching the selected phrase.

27. The non-transitory computer readable storage medium of claim 24, wherein the aggregated review of the product includes a first number of reviews of the product, and the method further includes sending to the client information for displaying a second number of reviews matching the selected phrase.

28. The non-transitory computer readable storage medium of claim 24, wherein the aggregated review of the product includes a first list of review sources that link back to source web sites or to reviews corresponding to the product, and the method further includes sending to the client information for displaying a second list of review sources that link back to source web sites or to reviews matching the selected phrase.

29. The non-transitory computer readable storage medium of claim 24, wherein the aggregated review of the product includes a first rating distribution of reviews for the product, and the method further includes sending to the client information for displaying a second rating distribution for the product from reviews matching the selected phrase.