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Estimating off-line advertising impressions

  • US 8,386,311 B2
  • Filed: 04/14/2008
  • Issued: 02/26/2013
  • Est. Priority Date: 04/13/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method comprising:

  • detecting that an advertisement has been aired by a broadcast station;

    monitoring a network for a duration subsequent to the airing of the advertisement;

    detecting network activity including a quantity of impressions attributable to the airing of the advertisement;

    determining(a) a number of network searches related to content of the advertisement on the network within the duration, and(b) a number of accesses of a network location related to the advertisement within the duration;

    comparing the determined number of network searches and the number of accesses to the network location within the duration with a previous number of network searches related to the content and a previous number of accesses to the network location related to the content;

    determining an increase in the number of network searches and the number of accesses to the network location within the duration over the previous number of network searches and the previous number of accesses;

    attributing the increase to the airing of the advertisement;

    converting the increase to the quantity of impressions attributable to the airing of the advertisement; and

    developing, by a processor, a quantitative relationship between the network activity and the quantity of impressions attributable to the airing of the advertisement, and a number of listeners of the advertisement.

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