Automated listing management

• US 8,386,328 B2
• Filed: 01/31/2011
• Issued: 02/26/2013
• Est. Priority Date: 07/20/2001
• Status: Expired due to Term

• Current Assignee: eBay Inc.
• Original Assignee: eBay Inc.
• Inventors: Jin, Hua-Ming, Ackley, Matthew, Lin, Ken
• Primary Examiner(s): RUDY, ANDREW J
• Application Number:
  US13/017,471
• Publication Number:
  US 20110191201A1
• Time in Patent Office: 757 Days
• Field of Search: 705/26.1, 705/26.61, 705/26.62, 705/35, 705/36.R, 705/37, 705/38
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 50/10 Services

Abstract

Disclosed is a sales system for lots of items that includes business rule definition logic. The sales system also includes offering creation logic that is operative to dynamically create different offerings for items in the lots. The offering creation logic optimizes return based on one or more of the business rules by using different offering parameter values for the different offerings.

Claims

1. A method of selling items in lots, comprising:

defining, by one or more servers, machine-readable business rules based on a target recovery rate; and

automatically creating a plurality of different offerings that each offer one or more items in the lots based on the machine-readable business rules, the automatically creating optimizing financial return based on the machine-readable business rules by using different offering parameter values in creating each of the different offerings.

2. The method of claim 1, further comprising adjusting an offering parameter value in a second listing based on sales results of a first listing.

3. The method of claim 2, wherein the offering parameter value is a second offering value.

4. The method of claim 2, wherein the offering parameter value is a second offering quantity.

5. The method of claim 1, wherein the target cost recovery rate is a percentage of a cost for each item in each lot.

6. The method of claim 1, wherein defining the machine-readable business rules is based on results from prior listings.

7. The method of claim 1, wherein the automatically creating comprises using exponential smoothing to derive parameters for the different offerings.

8. The method of claim 1, further comprising creating fixed default falling price parameters.

9. The method of claim 2, wherein the second listing is created for a second sales channel based on the first listing that is created for a first sales channel.

10. The method of claim 6, wherein the results from prior listings includes financial margins from prior listings.

11. The method of claim 1, further comprising generating a report that forecasts a future operation of the offering creation logic.

12. A system comprising:

means for defining, by one or more servers, machine-readable business rules based on a target recovery rate; and

means for automatically creating a plurality of different offerings that each offer one or more items in the lots based on the machine-readable business rules, the automatically creating optimizing financial return based on the machine-readable business rules by using different offering parameter values in creating each of the different offerings.

13. The system of claim 12, further comprising means for adjusting an offering parameter value in a second listing based on sales results of a first listing.

14. The system of claim 12, wherein the target cost recovery rate is a percentage of a cost for each item in each lot.

15. The system of claim 12, wherein defining the machine-readable business rules is based on results from prior listings.

16. The system of claim 12, wherein the automatically creating comprises using exponential smoothing to derive parameters for the different offerings.

17. The system of claim 12, further comprising means for creating fixed default falling price parameters.

18. The system of claim 13, wherein the second listing is created for a second sales channel based on the first listing that is created for a first sales channel.

19. The system of claim 12, further comprising means for generating a report that forecasts a future operation of the offering creation logic.