Customized solicitations of product suggestions and product recommendations
First Claim
1. A computer-implemented method of providing a product recommendation, the method comprising executing instructions in a computer system to perform the operations of:
- receiving a review of a first product from a customer;
determining, by a processor, whether the review of the first product was favorable or unfavorable;
in response to determining that the review of the first product was favorable, soliciting a suggestion from the customer of a second product related to the first product;
in response to determining that the review of the first product was unfavorable, soliciting a suggestion from the customer of a third product substitutable for the first product; and
storing data identifying the second product or the third product for use in recommending the second product or the third product to another customer.
1 Assignment
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Accused Products
Abstract
An online merchant can use a product review to customize a solicitation of a product suggestion. If a customer reviews a product unfavorably, the customer might be solicited to suggest alternate products to the reviewed product. If a customer reviews a product favorably, the customer might be solicited to suggest accessories or other products related to the reviewed product. The products suggested by the customer might then be utilized to recommend the suggested products to other customers. Information provided by a customer in a product review or other data might also be utilized to customize a product recommendation for the customer. If a customer reviews a product unfavorably, a recommendation might be provided to the customer for an alternate, or substitutable, product for the reviewed product. If a customer reviews a product favorably, a recommendation might be provided to the customer for related products or accessories to the reviewed product.
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Citations
25 Claims
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1. A computer-implemented method of providing a product recommendation, the method comprising executing instructions in a computer system to perform the operations of:
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receiving a review of a first product from a customer; determining, by a processor, whether the review of the first product was favorable or unfavorable; in response to determining that the review of the first product was favorable, soliciting a suggestion from the customer of a second product related to the first product; in response to determining that the review of the first product was unfavorable, soliciting a suggestion from the customer of a third product substitutable for the first product; and storing data identifying the second product or the third product for use in recommending the second product or the third product to another customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computer-readable storage medium having computer-executable instructions stored thereupon which, when executed by a computer, cause the computer to:
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receive a review of a first product from a customer; determine whether the review of the first product was favorable or unfavorable; in response to determining that the review of the first product was favorable, solicit a suggestion from the customer of a second product related to the first product; in response to determining that the review of the first product was unfavorable, solicit a suggestion from the customer of a third product substitutable for the first product; and store data identifying the second product or the third product for use in recommending the second product or the third product to another customer. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A system for providing a product recommendation, the system comprising:
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a merchant system comprising one or more application server computers; and an online shopping module executing on the one or more application servers configured to receive a review of a first product from a customer, determine by a processor whether the review of the first product was favorable or unfavorable, in response to determining that the review of the first product was favorable, solicit a suggestion from the customer of a second product related to the first product, in response to determining that the review of the first product was unfavorable, solicit a suggestion from the customer of a third product substitutable for the first product, and store data identifying the second product or the third product for use in recommending the second product or the third product to another customer. - View Dependent Claims (20, 21, 22, 23, 24, 25)
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Specification