Market identification system
First Claim
1. A computerized method of providing a market identification system (MIS), comprising:
- creating, by a processor, an entry for customer data in a data processing system, wherein storage of the customer data enables searching of customer attributes included in the customer data about customers of a financial institution, wherein each of the customer attributes are assigned a confidence level indicating a robustness of the customer attributes that illustrates a representation of a number of customers out of the total number of customers that the customer data is available for each of the customer attributes;
receiving, by the processor, a query for searching the customer data for the customer attributes about the customers of the financial institution;
retrieving customer data, by the processor, in response to the query about the customers of the financial institution, wherein the customer data comprises the customers that meet the customer attributes queried;
de-identifying the retrieved customer data, by the processor, such that the customers of the financial institution that meet the customer attributes cannot be identified;
aggregating the retrieved customer data, by the processor, wherein aggregating the retrieved customer data comprises combining the customers that meet the customer attributes queried into an available market size and combining the confidence levels for each of the customer attributes queried into an available market confidence level; and
displaying, by the processor, the available market size and the available market confidence level.
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Accused Products
Abstract
Embodiments of the present invention provide a method and system for providing a marketing identification system by enabling creating an entry for customer data in a way that allows searching of customer attributes, querying the customer data, retrieving data in response to the query, de-identifying and aggregating the retrieved data, and displaying the de-identified and aggregated data in a way that identifies the available market as defined by the query. The invention can be implemented via a stand-alone computing system or such a system interconnected with other platforms or data stores by a network, such as a corporate intranet, a local area network, or the internet.
8 Citations
28 Claims
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1. A computerized method of providing a market identification system (MIS), comprising:
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creating, by a processor, an entry for customer data in a data processing system, wherein storage of the customer data enables searching of customer attributes included in the customer data about customers of a financial institution, wherein each of the customer attributes are assigned a confidence level indicating a robustness of the customer attributes that illustrates a representation of a number of customers out of the total number of customers that the customer data is available for each of the customer attributes; receiving, by the processor, a query for searching the customer data for the customer attributes about the customers of the financial institution; retrieving customer data, by the processor, in response to the query about the customers of the financial institution, wherein the customer data comprises the customers that meet the customer attributes queried; de-identifying the retrieved customer data, by the processor, such that the customers of the financial institution that meet the customer attributes cannot be identified; aggregating the retrieved customer data, by the processor, wherein aggregating the retrieved customer data comprises combining the customers that meet the customer attributes queried into an available market size and combining the confidence levels for each of the customer attributes queried into an available market confidence level; and displaying, by the processor, the available market size and the available market confidence level. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A non-transitory computer readable medium having stored thereon a computer program code, the computer program code including instructions which, when executed by a processor, cause the processor to perform the method comprising:
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creating an entry for customer data in a data processing system, wherein storage of the customer data enables searching of customer attributes included in the customer data about customers of a financial institution, wherein each of the customer attributes are assigned a confidence level indicating a robustness of the customer attributes that illustrates a representation of a number of customers out of the total number of customers that the customer data is available for each of the customer attributes; receiving a query for searching the customer data for the customer attributes about the customers of the financial institution; retrieving customer data in response to the query about the customer of the financial institution, wherein the customer data comprises the customers that meet the customer attributes queried; de-identifying the retrieved customer data such that the customers of the financial institution that meet the customer attributes cannot be identified; aggregating the retrieved customer data, wherein aggregating the retrieved customer data comprises combining the customers that meet the customer attributes queried into an available market size and combining the confidence levels for each of the customer attributes queried into an available market confidence level; and displaying the available market size and the available market confidence level value. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A system of providing a marketing identification system (MIS), the system comprising:
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a memory device with computer readable instructions stored thereon; a processor operatively coupled to the memory device and configured to execute the computer readable instructions to; create an entry for customer data about customers of a financial institution, wherein the customer data is stored in to enable searching of customer attributes included in the customer data, wherein each of the customer attributes are assigned a confidence level indicating a robustness of the customer attributes that illustrates a representation of a number of customers out of the total number of customers that the customer data is available for each of the customer attributes, receive a query for searching the customer data for the customer attributes about customers of a financial institution, retrieve customer data in response to the query about customers of a financial institution, wherein the customer data comprises the customers that meet the customer attributes queried, de-identify the retrieved customer data such that the customers of the financial institution that meet the customer attributes cannot be identified, aggregate the retrieved customer data, wherein aggregating the retrieved customer data comprises combining the customers that meet the customer attributes queried into an available market size and combining the confidence levels for each of the customer attributes queried into an available market confidence level, and display the available market size and the available market confidence level. - View Dependent Claims (28)
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Specification