Method and system for associating search keywords with interest spaces
First Claim
1. A method, comprising:
- detecting a request to access a given online content source, wherein said request includes referral information specifying one or more search keywords associated with said given online content source, wherein said given online content source is one of a plurality of online content sources included within an interest space, and wherein said interest space is identified dependent upon indications of user navigation activity among said plurality of online content sources;
extracting said one or more search keywords from said request, wherein the referral information comprises a referrer URL, wherein the referrer URL is a URL from which said request originated and is not a URL for the given online content source;
wherein extracting said one or more search keywords from said request comprises parsing the referrer URL to extract the one or more search keyword from the referrer URL; and
creating an association of said one or more search keywords with said interest space.
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Abstract
A method and system for associating search keywords with interest spaces. According to one embodiment, a method may include detecting a request to access a given online content source, where the request includes referral information specifying one or more search keywords associated with the given online content source, where the given online content source is one of a plurality of online content sources included within an interest space, and where the interest space is identified dependent upon indications of user navigation activity among the plurality of online content sources. The method may further include extracting the one or more search keywords from the request and creating an association of the one or more search keywords with the interest space.
177 Citations
30 Claims
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1. A method, comprising:
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detecting a request to access a given online content source, wherein said request includes referral information specifying one or more search keywords associated with said given online content source, wherein said given online content source is one of a plurality of online content sources included within an interest space, and wherein said interest space is identified dependent upon indications of user navigation activity among said plurality of online content sources; extracting said one or more search keywords from said request, wherein the referral information comprises a referrer URL, wherein the referrer URL is a URL from which said request originated and is not a URL for the given online content source; wherein extracting said one or more search keywords from said request comprises parsing the referrer URL to extract the one or more search keyword from the referrer URL; and creating an association of said one or more search keywords with said interest space. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A tangible, computer-accessible storage medium comprising instructions, wherein the instructions are executable to:
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detect a request to access a given online content source, wherein said request includes referral information specifying one or more search keywords associated with said given online content source, wherein said given online content source is one of a plurality of online content sources included within an interest space, and wherein said interest space is identified dependent upon indications of user navigation activity among said plurality of online content sources; extract said one or more search keywords from said request, wherein the referral information comprises a referrer URL, wherein the referrer URL is a URL from which said request originated and is not a URL for the given online content source; wherein to extract said one or more search keywords from said request, said instructions are further executable to parse the referrer URL to extract the one or more search keyword from the referrer URL; and create an association of said one or more search keywords with said interest space. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system, comprising:
one or more computers configured to implement; a web services interface configured to receive, according to a web services protocol, indications of access requests directed to respective ones of a plurality of online content sources; and an interest analysis system configured to receive said indications from said web services interface and to; detect a request to access a given one of said plurality of online content sources, wherein said request includes referral information specifying one or more search keywords associated with said given online content source, wherein said given online content source is included within an interest space that includes one or more other ones of said plurality of online content sources, and wherein said interest space is identified dependent upon indications of user navigation activity among said plurality of online content sources; extract said one or more search keywords from said request, wherein the referral information comprises a referrer URL, wherein the referrer URL is a URL from which said request originated and is not a URL for the given online content source; wherein to extract said one or more search keywords from said request, said interest analysis system is further configured to parse the referrer URL to extract the one or more search keyword from the referrer URL; and create an association of said one or more search keywords with said interest space. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30)
Specification