System and method for applying a database to video multimedia

• US 8,387,087 B2
• Filed: 04/27/2012
• Issued: 02/26/2013
• Est. Priority Date: 04/07/2000
• Status: Expired due to Fees

• Current Assignee: Hewlett Packard Enterprise Development LP (Hewlett-Packard Enterprise Company)
• Original Assignee: Virage, Inc. (HP Inc.)
• Inventors: Girouard, David, Horowitz, Bradley, Humphrey, Richard, Fuller, Charles
• Primary Examiner(s): Kincaid, Kristine
• Assistant Examiner(s): Parra, Omar S
• Application Number:
  US13/458,971
• Publication Number:
  US 20120215629A1
• Time in Patent Office: 305 Days
• Field of Search: None
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/466 Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73

Abstract

A system and method for applying a database to video multimedia is disclosed. Certain embodiments provide media content owners the capability to exploit video processing capabilities using rich, interactive and compelling visual content on a network. Mechanisms of associating video with commerce offerings are provided. Video server and search server technologies are integrated with ad serving personalization agents to make the final presentations of content and advertising. Algorithms utilized by the system use a variety of techniques for making the final presentation decisions of which ads, with which content, are served to which user.

Claims

1. A method of applying a database to video multimedia, the method comprising:

indexing video content;

storing the indexed video content in an index database, the indexed video content comprising metadata;

encoding the video content concurrent with the indexing of the video content, wherein the index database does not contain the encoded video content; and

storing in the index database at least one tag correlated with the video content on a time-code basis, wherein the tag is valid for a certain span of time within the video, and wherein the tag is configured to be associated with an advertisement or ecommerce opportunity,

wherein the method is carried out in a computing environment.

2. The method of claim 1, additionally comprising making associations between the video content and at least one of ad banners, product offerings, and service offerings so that such items are associated with the tags.

3. The method of claim 1, additionally comprising collecting a user profile describing the content that is most of interest to the user.

4. The method of claim 3, additionally comprising learning the user profile by monitoring usage patterns of the user.

5. The method of claim 3, wherein the user profile is combined with the tags so as to make targeted associations between at least one of ads, products, services, and a person viewing the video content.

6. The method of claim 1, additionally comprising storing a plurality of indices that result from the indexing in the index database, wherein each stored index is associated with one of a plurality of different metadata types and at least a portion of the stored indices are associated with different ones of the metadata types.

7. The method of claim 3, additionally comprising algorithmically selecting a metadata element from a plurality of metadata elements in the user profile, wherein the algorithmic selecting utilizes one of cyclic, least-recently used, or random selection.

8. The method of claim 7, additionally comprising algorithmically selecting an advertisement or ecommerce opportunity based on the selection of the metadata element.

9. The method of claim 8, wherein the algorithmic selecting of the advertisement or ecommerce opportunity utilizes at least one of heuristics, fuzzy logic or hidden Markov models.

10. The method of claim 1, additionally comprising algorithmically selecting an advertisement or ecommerce opportunity based on selected metadata of the video content.

11. The method of claim 10, wherein the selected advertisement or ecommerce opportunity is configured for display concurrently with viewing of video content that is played.

12. The method of claim 1, wherein the data corresponding with a metadata type has a time span that is different than the data corresponding with another metadata type.

13. A non-transitory computer readable medium containing program instructions for applying a database to video multimedia, wherein execution of the program instructions by a computing environment carries out a method, comprising:

indexing video content;

storing a plurality of indices that result from the indexing in an index database, the indices comprising metadata;

encoding the video content concurrent with the indexing of the video content, wherein the index database does not contain the encoded video content;

storing in the index database a plurality of tags correlated with the video content on a time-code basis via the index database;

collecting, with a personalization agent, a user profile describing the content that is most of interest to the user;

algorithmically selecting a single metadata type from a plurality of metadata types in the user profile; and

algorithmically selecting an advertisement or ecommerce opportunity associated with the selected single metadata type.

14. The non-transitory computer readable medium of claim 13, wherein the method embodied by program instructions additionally comprises combining the user profile with the tags so as to make targeted associations between at least one of ads, products, services, and the person viewing the video content.

15. The non-transitory computer readable medium of claim 13, wherein the method embodied by program instructions additionally comprises making associations between the video content and at least one of ad banners, product offerings, and service offerings so that such items are associated with the tags.

16. A system for applying a database to video multimedia, the system comprising:

a computing environment configured to index video content;

a computer database accessed by the computing environment, the computer database storing a plurality of indices that result from indexing the video content, the indices comprising metadata, wherein each stored index is associated with one of a plurality of different metadata types and at least a portion of the stored indices are associated with different ones of the metadata types;

the computing environment further configured to;

encode the video content concurrent with the indexing of the video content, wherein the database does not contain the encoded video content;

store in the database a plurality of tags correlated with the video content on a time-code basis via the computer database;

make associations between the video content and at least one of ad banners, product offerings, and service offerings so that such items are synchronized via the tags; and

algorithmically select an advertisement or ecommerce opportunity based on metadata of the video content.

17. The system of claim 16, wherein at least one of the tags is valid for a certain span of time within the video.

18. The system of claim 16, wherein the computing environment is further configured to collect a user profile describing the content that is most of interest to the user.

19. The system of claim 18, wherein the user profile is combined with the tags so as to make targeted associations between at least one of ads, products, services, and a person viewing the video content.

20. A method of applying a database to video multimedia, the method comprising:

indexing video content to generate an index;

storing the index in an index database;

encoding the video content concurrent with the indexing of the video content, wherein the index database does not contain the encoded video content; and

associating a plurality of tags with the video content on a time-code basis via the database, wherein at least one of the tags is valid for a certain span of time within the video.